Lotus is one of those rare brand success stories in which a company has been able to take itself from near extinction and redefine itself as a top sports-car manufacturer. The company came from humble beginnings in an old stable behind a set of North London Railroad tracks acting as a factory. As time moved on different subsidiaries have been formed and focused on different aspects of the business between Formula racing and road-car production.
Even when the Bugatti ownership was switched to private owner, Proton, in 1994 things were less exciting than ever. The Esprit S4 and V8 models would be the only real production models that Lotus had for the next decade. The Esprit had many great qualities to it, but in essence, it had been around since its original design in 1976.
The company was desperately in need of something to help change its image. In 2004, the Lotus Elise was approved for sale in the United States and was made available as a 2005 model. These series 2 models were compact, light, nimble, and a blast to drive through an S-curve. It turned out to be exactly the type of success that Lotus was looking for and opened the door for future new models.
Enter – Lotus Evora. The Evora is slotted right above the Elise and Exige models, and should entice a more diverse crowd than the hardcore go-kart like models.
Details on the Lotus Evora after the jump.
Lotus revealed today the first official information on the 2010 Project Eagle that will make its world debut at the British Motorshow on 22nd July at an 11:30 press conference. This is the time when Lotus will also reveal the official name of the car.
The Project Eagle is powered by a modified version of Toyota’s 3.5-litre V6, with dual VVT-i that produced 280 hp. It can hit a top speed of 160 mph; the 0-60 mph sprint from standstill is estimated at sub 5 seconds (prototype figures).
Styled in-house by Lotus Design, the Project Eagle’s sleek, sophisticated and attention-snaring lines brilliantly disguise its ability to accommodate passengers in the rear of the cabin, giving the car the external characteristics of a small, nimble sportscar whilst belying its internal space. As well as being sold in a 2+2 configuration, the car will also be available as a purely twoseater, the space in the rear being allocated to luggage storage.
Deliveries of Project Eagle will begin in Spring 2009, and with only 2000 of the hand crafted cars planned each year, this exclusive and unique car is creating a real stir with celebrity enthusiasts around the world.
Lotus will unveil at the British Motor Show the Eco Elise technology demonstrator, a new project that project promotes a different perspective on “green”, one which does not revolve solely around tailpipe CO2.
The Eco Elise features sustainable materials, hemp, eco wool and sisal have been developed for body panels and trim and, combined with hi-tech water based paint solutions.
A green gear change display has been integrated into the dashboard to promote greener driving as well as a weight reduction programme, illustrating the holistic approach taken. The energy expended to manufacture the car has been evaluated, working to the 3R’s - Reduce, Re-use and Recycle.
The Eco Elise weighs 32 kg (70.5 lbs) less than the standard Elise S, which means that the efficient Elise S engine in the Eco Elise will give higher fuel economy figures and even better performance.
The future Lotus Eagle will make its world debut in July at the London Motor Show, after many and many rumors and spy shots. The new 2+2 sports car will go on sale towards the end of the year at a price of $90.000. Lotus announced a convertible version is also in the works and will be launched few months after the coupe.
The 2009 Eagle will be placed between the Elise and
next-generation Esprit, and is designed for those who love the Elise,
but also want a little more room and comfort.
The 2009 Eagle will be powered by a tuned version of Toyota’s V6 engine used in the Camry. It will be offered with two different displacements: 2.5 liters and 3.0 liters with power between 200 and 300 hp. The Eagle was announced to be a real sports car with 0 to 60 mp sprint to be made in less than 5 seconds.