Lotus Is Making the Sweet Eye on Bringing its SUV into The Luxury Market
Lotus’ planned SUV is taking shape ahead of its scheduled debut in 2022. But, before things are said and done, the British automaker is reportedly keen on positioning its SUV as a luxury model, pushing it into the segment occupied by other premium SUVs like the Porsche Cayenne, Jaguar F-Pace, and Maserati Levante. More importantly, it might not be the only SUV to wear the Lotus badge.
Now that Lotus is Free to Expand, Will an SUV be in the Works?
Now that beleaguered sports car brand Lotus is in the safe and stable arms of new parent firm Geely, there’s a lot of optimism and excitement surrounding the British automaker. One potential model that could finally materialize in the coming years is a Lotus SUV, which technically has been in the pipeline for well over a decade now. Not it appears close to reality as it’s ever been, and we could have Geely to thank for it.
To be clear, neither Lotus nor Geely have specifically identified an SUV as a future Lotus model. But Carl-Peter Forster, Geely board member and chairman of Geely-owned London taxi maker LEVC, hinted to Automotive News at the Frankfurt Motor Show about the possibility of seeing a Lotus SUV in the future. The main goal of Geely at this point is to look at possible avenues by which it can expand Lotus without diluting the brand’s status as a maker of lightweight sports cars. One way to do that is to build an SUV, something that Lotus has been keen on building since it introduced the APX CUV all the way back at the 2006 Geneva Motor Show. Nothing came out of those plans because Lotus didn’t have the money to build one, but with Geely now providing financial support, the possibilities are now open for Lotus to literally, in Forster’s own words, produce "any size of car and any number of cars.” Whether this pans out or not is another matter entirely. But consider a Lotus SUV as a viable possibility now, something that wouldn’t have happened had Geely not stepped in to buy the company.
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