The EV war is in full swing. One could argue that it all started with Tesla and the Tesla Roadster, but shots weren’t really fired until Tesla debuted the Model S – the car that would trigger just about every major automaker out there to begin a grueling research and development process that promises a huge influx of all-electric vehicles by the early 2020s. While the big boys plug away at developing models that are affordable and capable of longer range smaller, specialty manufacturers have jumped into the pool head first. Case in point – Lucid Motors Air. Primed to be a true-to-life Tesla Model S fighter, this funky electric sedan will offer a 240-mile range from the standard model and 400 horsepower of near-instant power on demand. The car itself looks like a mix between a deformed Mazda RX-8 with a larger rear door and a Tesla Model S, really, but with a base price of just $52,500 after federal tax credits, it’s a strong proposition in the not-so-crowded EV segment.
What’s more, Lucid Motors developed a battery that is efficient and allows for quick charging without the risk of damage in the long run. But, it’s not just the 100-kWh battery that is what’s so amazing. It’s the1,000 horsepower output offered by the premium and launch editions. This means that Lucid should be able to offer a whole range of Air models with varying horsepower and range, and should be able to undercut Tesla quite easily. How it will compete in a few years when all of the big boys throw on the gloves is a different story, but for now, let’s take a good look at the Air and talk some more about it.
Updated 08/25/2017: We added a series of images taken during the 2017 Monterey Car Week.
Continue reading to learn more about the Lucid Motors Air.
Lucid Motors Is Learning The Dark Side Of The Business The Hard Way
It’s a trick very few start-up automakers have learned, let alone mastered. Promising to build evolutionary cars is one thing (we’ve see it time and time and again in the business), but having a solid foundation of financing in place is another thing entirely. Ambitious companies often fail simply because they don’t have the money to see projects through. Though it would be unfair to put Lucid Motors in that category, its goal of launching the Air electric car just became a little more difficult after getting the cold shoulder from Ford on a potential takeover.
To be fair, Lucid is far from being in dire straits as talks with Ford have not completely gone to waste, according to Bloomberg. The Michigan-based automotive giant simply isn’t looking to make a deal at this point in time, especially when new CEO Jim Hackett is still in the middle of a 100-day review of the automaker’s own plans and priorities moving forward. The timing, apparently, isn’t just right at the moment, although a source close to the talks also told Bloomberg that Ford isn’t shutting the door completely on Lucid’s proposal. Ford does have big plans to be a major player in the electric car industry and having Lucid under its wing could help get the Blue Oval there. For now, Lucid still doesn’t have the money in place to move forward with its own plans for the Air electric sedan. How long this hold-out lasts will likely determine the fate of the company.
Continue after the jump to read the full story.