Discover What The Potentially Awesome Lynk & Co Car Subscription Service Is All About
Starting a car company is like trying to reinvent the wheel. In other words, it’s almost impossible. It all comes down to offering something no one has offered before and making a marketing campaign so massive it would leave Coca-Cola PRs impressed. Pagani survived thanks to its exceptionally expensive and detailed cars, Tesla offered the first appealing electric cars, while Rimac is still fighting its way in the world of cars without actually producing any (except for some hypercars).
Rimac is developing tech, and things could stay at that. However, we have a newcomer to the world of cars. It is from China and in its first three years among the living it is doing well. At least considering what we can see on the surface.
Lynk & Co was launched as a new company by Zhejiang Geely Holding in 2015. These people own Volvo and are actually sharing Volvo technology with all the cars produced under the Lynk & Co name. While this is a formidable alliance, it is not in itself the most important fact about Lynk & Co. As reported right at the get-go, Lynk & Co cars will be the most connected cars on earth, and they will all offer a special subscription service that releases its users from any hurdles of car ownership.
In essence, like TopGear and many others have reported - Lynk & Co is the Netflix of cars. You subscribe to it via monthly payments and choose a car of your liking. You do not buy, own, maintain, insure, register or take care of anything except for driving. Lynk & Co will do it all for you.
2019 Lynk & Co 04 Hatchback
Lynk & Co started out as a curious novelty, but since launching the intriguing 01 SUV in 2017, the Geely-owned start-up is now turning more than a few curious heads. In a span of a year, Lynk & Co has gone from launching the 01 to doing succeeding unveilings of the 02 and 03. Now, the brand’s fourth model — a hatchback — takes center stage, thanks in large part to a new batch of spy photos showing the car in proper prototype form, complete with thick black wraps and lots of camouflage. The model is tentatively called the "04," and it has the makings of being a serious challenger in a market dominated by heavyweights like the Ford Focus, Volkswagen Golf, and Chevrolet Cruze.
Lynk & Co Fears No Other Automaker, Views Uber as Competition Instead
These days in the car world, everyone is looking for “the next big thing,” whether it’s some new convenience technology, some new powertrain technology, or some new model to entice buyers. However, for Lynk & Co, it’s all of the above as it gears up to introduce new all-electric vehicles built specifically for the sharing economy. In a recent interview, Lynk & Co boss Alain Visser said it was focused on competing with ride-hailing apps like Uber and Lyft, rather than the old guard of traditional automakers.
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