Maserati Is Going Hybrid in 2019
Founded in late 2014, the Fiat Chrysler Automobiles alliance isn’t doing particularly well, despite initial high hopes and what appeared to be a solid five-year production plan. With Jeep reported to do better than the entire group, FCA needs to act fast if it wants to keep up with the likes of GM, Toyota, and the Volkswagen Group or even avoid facing a second bankruptcy. Company CEO Sergio Marchionne is well aware of that and devised a new five-year plan that revolves around launching a host of plug-in hybrid vehicles. This is far from surprising, but interestingly enough, Marchionne wants Maserati to lead this offensive with full electrification from 2019 onward.
The Italian boss didn’t have much info to share, but it seems that the plan is for all Maserati vehicles launched in 2019 and beyond to plug-in hybrid or all-electric drivetrains. “When it completes the development of its next two models, it will effectively switch all of its portfolio to electrification," he told journalists. "As these products come up for renewal post 2019, it will start launching vehicles which are all-electric and which embody, I think, what will be considered state of the art technology." In addition to that, more than half the FCA fleet will be electrified in some way by 2022.
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Maserati Alfieri Gets Pushed Back Until 2020
Maserati may have billed the Alfieri as a “true sports car,” but apparently, but apparently, even those flowery words weren’t enough for the Italian automaker to stick to its initial timetable. According to Autocar, Maserati has recalibrated the launch dates of the Alfieri, as well as the Granturismo and Grancabrio 2+2 GT. The initial plan was to launch the Alfieri between 2018 and 2019 with the Granturismo and Grancabrio 2+2 GT following suit in 2020 and 2021, respectively. But now, the latter two cars are now slated to be replaced in 2018 and 2019 with the Alfieri following suit in 2020.
The Italian automaker didn’t specifically explain the rationale behind the switch in timetables and the only thing that came close to an explanation came from Maserati Europe general manager Giulio Pastore, who told Autocar that both the Granturismo and Grancabrio models are “vital elements of the Maserati lineup.”
Vague as that may be, the decision likely boils down to Maserati having a change of heart regarding the status of some of its models, most notably the Grancabrio, which was previously linked to getting the proverbial axe. In fact, Maserati’s previous product plan stated that the Grancabrio was going to be replaced by a soft-top Alfieri.
Now it looks like the Grancabrio will live to see another day as Maserati continues to build up its product portfolio. There’s no word yet on whether the Alfieri will still get a soft top variant now that the Grancabrio is going to stick, but don’t expect an answer to arrive soon now that the Alfieri’s own production timetable has been moved back.
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The Maserati Alfieri concept is easily one of the best-looking and most-exciting cars to hit the scene in the last several years. Its compact size and incredibly dynamic styling make it look like a supercar of the future. Well it seems that Maserati is going to be doing everything it can to make sure this new coupe drives as well as it looks. AutoGuide sat down with Maserati’s Chief Marketing Officer, Saad Chehab, at the Canadian International Auto Show to talk about this new car, and they got a lot of juicy details.
First and foremost, Saad promises that the Alfieri will be “a true sports car.” This will be accomplished by keeping the car small, making sure it is as light as possible, and getting all the details right like style and sound. The quote AutoGuide gave has Saad saying “We’re all about the f#cking sound.” Certainly sounds like they have their priorities in order for a car that is supposed to sell on its merits of passion and excitement.
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In a move that would see an expansion to challenge the likes of General Motors Co., Toyota Motor Corp., and Volkswagen AG, Fiat Chrysler Automobiles is looking to invest $55.5 billion to expand the Alfa Romeo, Jeep, and Maserati lineups, with 20 new models hitting the road by 2016 to attract customers around the globe. The new models would include two new Alfa Romeos and the Maserati Alfieri.
According to a report from The Detroit News, CEO Sergio Marchionne hopes to boost sales by 60 percent to seven million cars in 2018, following a boost in sales to over five millions cars this year. The automaker expects increased demand in worldwide markets including Brazil, Europe, the Middle East, Africa, Asia, and North America.
The Detroit News also reports that FCA is adding over 1,000 new workers to the Italian plant building the Jeep Renegade in order to help meet demand.
So far, the automaker hopes to cut debt by raising $5 billion with a separation of the Ferrari brand and the selling of a 10 percent stake in the unit on a stock market later next year.
Fiat Chrysler Automobiles was created last year through the merger of Fiat S.p.A and Chrysler Group, and is represented by numerous brands, including Dodge, Lancia, Ram Trucks, Abarth, Mopar, and SRT.
Click past the jump to read more about Fiat Chrysler’s new 20 models.
Maserati might about luxury and performance nowadays, with half of its vehicle lineup consisting of four-door sedans, but the company was actually born as a race car manufacturer. It wasn’t until 1946 that the Italians built their first road vehicle, spending their first three decades on the race track, winning prestigious events such as the Indy 500. Obviously proud of its heritage, Maserati takes a look back on its early racing days; a period that seems to have inspired the upcoming Alfieri.
"I believe that the future is perfectly aligned with the past. We are at an inflection point separating a glorious past from a future that we would like to be equally glorious," said FCA head of design Lorenzo Ramaciotti, adding that Maserati decided to put the Alfieri into production following the concept’s massive success at the 2014 Geneva Motor Show.
Granted, the Alfieri pays homage to the company’s gorgeous GTs of the 1950s and 1960s rather than its race cars, but that’s not to say it lacks the flair of a full-fledged, Italian racer. It certainly has the looks, while the Ghibli-sourced drivetrain will also provide it with the necessary power. "This is a race car with a very Italian style. A style that is thus at once simple, dynamic, in good taste, moderate and essential," Ramaciotti went on to describe the Alfieri.
Watch the video above to learn more about the upcoming Alfieri and take a trip down the memory lane with two of the company’s main honchos.
Maserati’s beautiful Alfieri coupe will keep its name when it moves into production for 2016. The news comes directly from company officials speaking to UK’s Autocar. What’s more, a convertible version will likely arrive the following year. The twin-seat sports car will serve as the company’s halo car, attracting customers to the brand, but it is not expected to be a sales leader for the FCA-owned brand.
"While we don’t expect it to be a big seller we do expect it to anchor all values that are core to Maserati, and have a halo effect in drawing customers to us," Maserati’s James Cowan told Autocar. “…it can do a job in reaffirming in people’s minds all of the values that make Maserati special.” Cowan is the automaker’s marketing director in the United Kingdom.
He continued in saying the Alfieri will be the foundation on which Maserati builds its core identity and values of exclusivity and luxury.
While the Alfieri acts as the base, the automaker will build around it with the introduction of an SUV, along with a refreshed Granturismo, Ghibli, and Quattroporte. In terms of a time frame, the Levante SUV is scheduled first, launching before the Alfieri for 2016, then followed by a replacement for the Granturismo in 2018.
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I hold that Maserati is currently one of the most underrated brands on the market. The Italian marque has a racing heritage that is more storied and illustrious than most brands, all of them are built using engines derived from Ferrari units, and they have a style that screams "instant classic." In short, Maserati is quintessentially Italian and lust-worthy. Still the brand sees comparatively little sales love, despite the introduction of the new cheaper Ghibli sedan. That all looks to change soon if this interview over on AutoCar is correct. A few weeks ago during the Paris Motor Show, Maserati boss Harald Webster sat down with the site and laid out his plans to increase the brand’s yearly sales by 500-percent in the next three years. The biggest step to that growth comes on the back of six new cars that will be introduced in that same time frame.
The first car in the new barrage of updated machines was the Quattroporte, followed closely by the Ghibli. The next new car will be the upcoming Lavante SUV that lives on the Ghibli’s platform. Then comes the production version of the stunning 2014 Alfieri concept All of this is to be completed before 2016 is over. The Levante and Ghibli will make up most of the growth for the brand, but the Alfieri will be sold as both a coupe and a roadster to compete with the Jaguar F-Type. Finishing out the model update will be the new Granturismo that is due late in 2017 as a 2018 model.
Despite rumors that Alfa Romeo, Fiat and Maserati would all be sharing engines and technology, Webster claims that is not the case. Every car will use components and engines unique to the brand, and they will all still be powered by Ferrari-derived engines. Webster is going to leverage the uniqueness of the brand to draw in buyers. Along with the new cars being debuted, the next three years should see a new permanent all-wheel-drive system become available and permeate through the lineup. AutoCar says every model except the Granturismo will offer the AWD option. The halo sports car of the marque will retain its rear-wheel-drive layout, and should come powered by a twin-turbo, Ferrari V-8 that pumps out more than 550 horsepower.
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It’s been about two months since the Maserati Alfieri made its public debut at the Geneva Motor Show, but we have yet to see it on the move or revving its V-8 engine. Fortunately that comes to an end today thanks to supercar spotter Marchettino, who caught the Italian beast on tape at Concorso d’Eleganza Villa d’Este.
Besides sitting pretty and winning the Concept Cars category of the show, the Maserati Alfieri also made an impact by flexing its V-8 muscles around Villa d’Este. And while there’s no denying that each Maserati sounds awesome in its own way, we have to admit that the Alfieri tops the entire lineup.
Sure, we haven’t forgotten that this concept car is motivated by the same mill found in the GranTurismo MC Stradale, but the Alfieri’s sexy looks somehow manage to add more drama to that exhaust note.
If you’re as excited as we are, then we must tone things down a bit by reminding you that the said 4.7-liter V-8 engine won’t be used in the production version. According to Maserati’s five-year plan, both the coupe and roadster will come alive with V-6 units under hood, with outputs ranging from 410 to 520 horsepower.
It remains to be seen whether the production Alfieri will sound as sexy as the concept car or not. We’ll probably find out in 2016, when the coupe is scheduled to arrive in showrooms.
If you’ve been drooling at the sight of the Maserati Alfieri since its introduction at the Geneva Motor Show in March, then the latest news coming from Italy should make you very happy: both the Coupe and the Cabrio versions will make it into production.
The good news arrives via Fiat’s five-year masterplan for all of its brands, with Maserati set to launch five all-new vehicles by 2018. The Alfieri Coupe will hit the market two years from now - sooner than initially anticipated - with the roadster to follow in 2017.
The Italians have also released an "engine grid" for their current and upcoming models and, surprisingly enough, the Alfieri won’t get the proven 4.7-liter V-8 under hood. Both the Coupe and Cabrio will be powered by V-6 engines offered with different outputs.
The rear-wheel drive versions will benefit from 410 horsepower, while the all-while drive models will have 450 horsepower and 520 horsepower at their disposal. There’s no word whether the Alfieri will borrow the same 3.0-liter twin-turbo unit from the Ghibli, but it appears the range-topping sedan will have the same output as the base AWD Alfieri.
Additional details are still under wraps, but expect for the Coupe model to be unveiled in production guise sometime next year.
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Strong customer demand for Maserati’s new range of models has the company eyeing expanding its offerings. The word out on the street is that the Alfieri sports car that we saw at the Geneva Motor Show may have a production future down the road. Don’t look now, folks, but Maserati has been on a roll lately, which should be cause for concern for a lot of its competitors.
According to Automotive News, the sharp increase in sales the company is receiving could pave the way for the arrival of the Alfieri in the next two years, following the launch of the Levante SUV sometime next year. Since the beginning of the year, the Italian automaker has been receiving roughly 3,500 orders per month, and if that figure holds steady until the end of the year, Maserati’s sales would reach over 40,000. That’s an incredible rise in demand compared to the 15,400 models that were sold just last year.
Maserati is a hot name these days, especially in the U.S., where first quarter sales shot up 331 percent compared to last year. These robust returns wasn’t lost on Fiat CEO Sergio Marchionne and his strategy of shifting the parent company’s focus to its luxury holdings, like Maserati, is paying off handsomely. "We are equipped to go on the attack against the giants in our industry," Marchionne said last month at Fiat’s annual shareholders’ meeting.
"Our strategy to expand into the more profitable premium segments has clearly begun to generate results."
And with results dramatically shooting Maserati’s stock among the public, Fiat is looking into striking while the iron is hot. That’s where the Alfieri could come in and become Maserati’s answer to industry stalwarts like the Porsche 911 Turbo and upstarts like the Jaguar F-Type.
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If you thought we were a little smitten with Maserati’s latest concept, the 2014 Alfieri, you’d be right. We’ve got every finger and toe crossed hopping the automaker pushes the Alfieri into production. But what could be better than a V-8-powered Italian supermodel with looks that kill? A roadster version, of course.
TopSpeed’s rendering genius sketched up this beautiful drop-top Alfieri concept to show what the possibilities might hold. Based on a shortened version of the GranTurismo and using its same 4.7-liter V-8 making 460 horsepower and 383 pound-feet of torque, the Alfieri Roadster makes a perfect competitor to the Jaguar F-Type Roadster.
The Alfieri’s long hood, high rear haunches, and sloping rear deck look perfectly suited for roadster duty. The rear seats of the coupe’s 2+2 design remain and an integrated third brakelight peaks out from just behind them. The rear fascia looks much the same with its huge vents, thin taillights, and dual exhaust pipes. Not much has changed up front with that distinctive Maserati grille and Trident leading the way.
Since we’re already speculating, it’s safe to guess on the top’s construction. It really depends on how Maserati decides to market the Alfieri Roadster (if ever). Will it be more luxury oriented or performance minded? Like the Jaguar F-Type, it could employ a soft top and thereby saving weight and complexity or the Alfieri may use a convertible hard top like the BMW Z4, cutting down on road noise and adding security. Either way, we’ve got a second Maserati to be wishing for.
Click past the jump to read more about the 2015 Maserati Alfieri Roadster.