Maserati was already late in the sporty SUV game when it first debuted the Kubang Concept back in 2003, and now the Italian luxury car maker is hoping we forget about the eight year long hiatus their SUV has taken to reintroduce the Kubang at the 2011 Frankfurt Motor Show. Tsk, tsk, Maserati. It’s one thing to bring about a second concept of the same vehicle (look at Toyota’s FT-86), but it is quite another to ignore the laid back attitude taken in developing it.

Regardless of the misguided marketing ploys, the new Kubang Concept is here again with a more modern interpretation and a promise that, this time, the concept previews a new sport luxury SUV that will be used to enlarge Maserati’s product range and strengthen its presence in the sport luxury market. The new Kubang was created by the Maserati Style Center headed by Lorenzo Ramaciotti and despite its Jeep platform, is supposed to be all Maserati. Everything from the style, engine, suspension, brakes, handling, and performance is said to be in continuity with the brand’s core values of sportiness, style, elegance, luxury, performance and craftsmanship.

Maserati has also promised that the production version will be powered by a new-generation high-tech Maserati proprietary engine designed in Modena by Paolo Martinelli and produced in Maranello by Ferrari. The SUV will also receive a new AT 8 speed automatic transmission and specific performance settings set to the configurations of the suspension, brakes, and steering exclusively developed in Modena by the Maserati Product Development Department.

Updated 09/28/2011: Maserati has unveiled a first official video for the Kubang concept who made its world debut at the Frankfurt Motor Show. A production version will be built in Detroit and will be put on sale sometime in 2013. Until then enjoy the concept in action!

Updated 04/27/2012: In a recent interview with Automotive News, Maserati CEO Harald Wester announced that the Beijing Auto Show has been the last appearance of their Kubang concept. Next time we will see a Maserati SUV will be in 2014 at the Detroit Auto Show when the company will bring it in a production version and with a different name. Sales will begin in the first half of 2014.


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  (466) posted on 12.1.2011

It looks like their Cinqueporte, but it looks more aggressive and awesome than with their future coupe. Anyway, why is it, they still didn’t reveal the engine specification of it?

  (276) posted on 11.24.2011

Kubang is absolutely a good-looking SUV! The headlamp of this vehicle is really oozing with angst, and I am hoping that they would truly use an impressive engine for this.

  (372) posted on 10.13.2011

It seems everyone are so fond with this Kubang, but I can’t blame them coz I feel the same! smiley I love the simple but very aggressive appearance of this car. I just only hope that it also had some impressive interior features.

  (287) posted on 10.11.2011

Kubang is one of the awesome cars that Maserati produced! Anyway, when will really be the debut of this one? I would love to see the interior features of this car and what about the other detailing of this car?

  (762) posted on 09.29.2011

Italian inspired cars, really one of the amazing cars. I know how hard work they made for concept and details of it. I like the unique luxury look they made and dress up for it.

  (474) posted on 09.22.2011

I love the angst on its front headlights and with its sleek body paint. When will be the next article about this Kubang? I can’t to know the other specs on it.

  (501) posted on 09.20.2011

Kubang is one of the best looking SUV that I saw! smiley It is so classy on its glossy body paint and too aggressive on its front headlights. I’m just wondering on the figure performance of it and what the interior of it looks like.

  (427) posted on 09.19.2011

I love the angst on the front headlights of this Kubang, well I’m agreed that it really had an impressive styling and platform. I also noticed its sleek body and car lines. Those features make this car a sophisticated one.

  (333) posted on 09.16.2011

Kubang really had a good look and a unique design and I also noticed its cute platform. I’m just a little curious on its speed performance.

  (762) posted on 09.15.2011

I have no doubt that Masurati Kuba has perfect features and strong materials. It seems so complete inside and out. The bumper is intentional little long but physically perfect.

  (517) posted on 09.15.2011

The design of the car is simple than the other car. But the sound of the engine is great the body is too long.

  (453) posted on 09.15.2011

I’m really fond with those SUV that had the sporty look like on this Kubang of Maserati. So, fabulous on its cool front headlights and its car lines.

  (1) posted on 09.13.2011

The front end is glorious. That’s where it ends. The side is too long and comes to a slanty awkward point at the back, and the rear itself is too Audi-ish. I’d still buy it in a heartbeat though. As long as it has that Maserati sound.

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