A unique SUV that previews Maserati’s personalization program

Maserati is about to launch a customization program for its cars and SUVs and built a unique Levante to preview the possibilities at the 2019 Geneva Motor Show. This one-off SUV was designed for Allegra Antinori, the vice president of famous Italian wine producer Marchesi Antinori.

Painted in a special green color and fitted with a two-tone upholstery that’s not yet available for the standard Levante, the Allegra Antinori edition reveals that you may soon be able to order paints and leathers in far more colors and finished that are available right now. While it might not be as diverse as Ferrari’s customization program or Bentley’s Mulliner offerings, Maserati definitely needs a few extra options in order to become more exclusive. Information is scant as of this writing, but the Levante One of One Allegra Antinora seems to be good start for a personalization program.

What makes Maserati Levante One of One Allegra Antinori special

  • Tri-coat green paint
  • Dark chrome trim
  • Green-tinted leather
  • Rich brown leather
  • Carbon-fiber center console
  • Standard Levante S engine
  • 424 horsepower
  • 428 pound-feet
  • One-off
2019 Maserati Levante One of One Allegra Antinori
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The triple-coat green paint with metallic flakes is inspired by the shades of the Tuscan hills

Despite claims that this Levante is unique, the exterior doesn’t have extra features or modifications beyond a bespoke paint and refinished trim. But the paint is special enough, as it is not available through the SUV’s configurator. A triple-coat green paint with metallic flakes, this bright color is inspired by the shades of the Tuscan hills, where Marchesi Antinori makes its famous wines. Instead of the usual bright chrome trim, the Levante now has dark chrome door handles, fender vents, and front grille inserts.

The interior also remained true to the standard Levante, but it features a unique color combination that’s not available to regular customers. The upper dashboard, door panels, and parts of the steering wheel are wrapped in fine leather with a green tint, while the remaining surfaces, including the seats sport a rich brown color that references "the warm hues of the earth of Tuscan vineyards."

2019 Maserati Levante One of One Allegra Antinori
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The upper dashboard, door panels, and parts of the steering wheel are wrapped in fine leather with a green tint

The seats also have Pieno Fiore leather inserts. This unique hide is colored with aniline and oils, it doesn’t have a surface finish, and it features button-tufted effect 3D embroidery. The latter is a technique that gives the color additional depth and provides a smooth tactile sensation. Maserati also claims that this leather will improve with age, just like a fine wine.

The center console is made of carbon-fibre with copper wire, a material that Maserati used for the first time. This is yet another reference to the Antinori estate and the concept of Cor-Ten, the weathering steel used for the construction of the Antinori Winery in the Chianti Classico area between Florence and Siena. The fancied-up interior is rounded off with 100-percent natural mohair wool floor mats.

2019 Maserati Levante One of One Allegra Antinori
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The center console is made of carbon-fibre with copper wire

Maserati had nothing to say about the engine under the hood, but the "SQ4" badge on the rear fascia suggests that this is a Levante S model. As a result, it’s powered by a twin-turbo, 3.0-liter V-6 engine rated at 424 horsepower and 428 pound-feet of torque. This isn’t the least powerful Levante, but it seats below the V-8-powered GTS and Trofeo models. Sprinting to 62 mph takes 5.2 seconds in this model, while top speed comes in at 164 mph.

The customization program that this unique SUV previews should become available to all customers by the end of 2019.

Further reading

Maserati Levante Trofeo grabs Porsche Cayenne Turbo by the throat with V-8 engine Exterior
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Read our full review on the 2018 Maserati Levante Trofeo.

5 Amazing Surprises on the First Day of The Goodwood Festival of Speed
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Read our full review on the 2019 Maserati Levante GTS.

2016 Maserati Levante High Resolution Exterior
- image 667845

Read our full review on the 2016 Maserati Levante.

Europe’s biggest Motor Show of the year gets under way and Maserati presents a Maserati Levante ONE OF ONE giving a glimpse of the future customization programme. It has been customized to fit the requirements of Allegra Antinori, Vice President of Italian wine producer Marchesi Antinori.

At the 89th edition of the Geneva international Motor Show, Maserati further highlights customization and the superlative expression of Italian identity combined with exquisite craftsmanship, state-of-the-art technology and sophisticated aesthetics: a unique, exclusive mix achieved through an interactive experience involving the Italian materials of excellence present on the stand.

MASERATI LEVANTE: THE ALLEGRA ANTINORI ONE OF ONE

At the 2019 Geneva International Motor Show, Maserati presents a unique offering: the Levante ONE OF ONE, a preview of Maserati’s future customization programme. The stand showcases a Maserati Levante ONE OF ONE entirely customized by Allegra Antinori, Vice President of Italian wine firm Marchesi Antinori, world leader in quality wines.

The Maserati Centro Stile assisted Allegra Antinori in the configuration of her car, in a true process of shared creation, a concept which is much more than the mere choice of accessories.

A unique project in which she expresses herself, her emotions and her story. Implemented in this way, the special bond between Maserati’s ground-breaking innovation and the attention to detail normally found in the workshops of traditional craftsmen comes to life in a unique Maserati.

In this first example of the new customization process, every detail Allegra Antinori has defined is closely linked to a facet of her personality. The external configuration is a distinctive tri-coat green, a special colour inspired by the shades of the Tuscan hills. The external details (door handles, side air vents and grille inserts) are finished in dark look chrome, toning to perfection with the body colour to give the Maserati SUV a truly sophisticated overall look.

The interiors of Allegra Antinori’s ONE OF ONE features many unique combinations, which have never previously been used on a Levante. The lower dashboard, door panel, central tunnel unit and seat colour references the warm hues of the earth of Tuscan vineyards.

The unique "Pieno Fiore" leather used for the seats is another exquisite choice: it is coloured with aniline and oils, with no surface finishes, but is embellished with classical button-tufted effect 3D embroidery. The technique used provides exceptional depth of colour and a very smooth tactile sensation, and like a fine wine, this leather will simply improve with age.

The central tunnel is in a special finish using a material that is new even for Maserati: carbon fibre with copper wire and high gloss finish. Here again, there are clear references to the Antinori estate and the concept of Cor-Ten, the weathering steel used for the construction of the Antinori Winery in the Chianti Classico area, midway between Florence and Siena.

The 100% natural mohair wool mats provide the final, exclusive touch to a tailor-made customization with attention to every single detail.

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