Maserati

Maserati was founded on December 1, 1914, in Bologna, by the Maserati brothers: Alfieri, Bindo, Carlo, Ettore, and Ernesto. Today, Maserati is headquartered in Modena, while its owner is none other than the FCA Group, which also has the likes of Jeep, Fiat, and Alfa Romeo as part of its portfolio. Speaking of ownership, Maserati had a rough patch when it comes to who owned the company. In 1937, it was sold to Adolfo Orsi's family, who brought the brand on a successful course in motorsports. Believe it or not, Citroën took ownership of Maserati in 1968, but after the French firm went bankrupt in 1974, Maserati was put into liquidation. Thanks to an agreement with the Ministry of Industry in Rome, Maserati landed in the backyard of state-owned holding company GEPI and Alejandro de Tomaso, which was named president and CEO of Maserati. But stability was far from attained. In 1993, de Tomaso sold his 51% stake in Maserati to Fiat, which would become the sole owner of Maserati and pumped substantial investments into the company in an attempt to make it both profitable and desirable once again. Come 1997, Fiat sold a 50% share in Maserati to Ferrari and by 1999, the Prancing Horse took full control and turned Maserati into its luxury division. Things wouldn't last here either, because in 2005, Maserati and Ferrari parted ways, with the latter going under the Fiat Group umbrella, together with Alfa Romeo, under the same form of organisation that we know today.

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Maserati Just Confirmed a Debut for May 2020 – Is It the new Alfieri Sports Car?

Maserati Just Confirmed a Debut for May 2020 – Is It the new Alfieri Sports Car?

The Alfieri was previously expected for 2020, so this teaser is almost as good as confirmation

A new teaser hints that the Maserati Alfieri will make its debut in May of 2020 – amazing news when you consider the fact that some FCA Companies (like Alfa Romeo) are in turmoil and subject to serious cutbacks. Fortunately, this teaser not only proves that Maserati’s roadmap to 2023 is still intact, but also that the company is right on plan to deliver that “all-new Sportscar” sometime in 2020. Here’s why this teaser is a confirmation that the new Alfieri is finally coming.

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2019 Maserati Gran Turismo Zeda

2019 Maserati Gran Turismo Zeda

Italian automaker creates one-off piece to celebrate the GranTurismo’s production run

Maserati is ending production of the current-generation GranTurismo by rolling out the GranTurismo Zeda, a one-off creation that commemorates the model’s more-than-a-decade-long run in the market. The Maserati GranTurismo Zeda comes with a lot of exclusive touches, none more prominent than a unique paint finish that separates its aesthetics from just about every GranTurismo model that has hit the market in the last 12 years. There are currently no plans to offer the Maserati GranTurismo Zeda to the public, but a limited-production run in the future hasn’t been ruled out quite yet.

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Car for Sale: Maserati MC12 GT1

Car for Sale: Maserati MC12 GT1

The car for which the Balance of Performance was created

In GT racing, the Maserati MC12 is remembered as a ferociously effective car in the GT1 class, racking up numerous race wins and titles in the now-defunct FIA GT Championship. With a career spanning seven seasons, it was the car to beat in Europe but it never caused much of a stir in North-America. Risi Competizione first campaigned one with help from AF Corse in 2005 with special dispensation from IMSA. It stood out and this was no mean feat given it shared grids with the Saleen S7, the Aston Martin DBR9, the Corvette C6.R, and the Dodge Viper GTS-R but it never delivered on its promise. Two years later, in 2007, storied Swiss-American squad Doran Lista brought the MC12 back to the American Le Mans Series and the car you see here is that exact car driven twice in the ALMS 12 years ago. We know you want it and so do we.

The Maserati MC12 is one of those cars that divides opinions: some consider it to be ridiculous with its race car-inspired physique that reminds you more of a ’90s homologation special model such as Porsche’s 911 GT1 rather than a ’00s supercar while others can’t stop praising both its appearance and its performance. On the race tracks, though, there was no room for such arguments: the MC12 was the dominant force in the FIA GT between 2005 and 2009 with Michael Bartels’ Team Vitaphone becoming the de facto Maserati team during the car’s tenure at the top of the GT1 pile. But can a car that never competed at Le Mans and that was never competitive in America really be considered great? Share with us your opinions in the comment section below, but not before you go through the story of this unique racer.

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Maserati's Lineup Set to Get a Much-Need Jolt of Life

Maserati’s Lineup Set to Get a Much-Need Jolt of Life

Let’s just hope all of the new doesn’t look like the old

When you attend auto shows as often as we do, it starts to become obvious what automakers are arrogant, which ones get more attention than they deserve, and which ones are completely lost. Maserati falls into a couple of these categories, and the middle one isn’t one of them. It’s not that the company doesn’t have good-looking cars; it surely does. The Ghibli, Levante, and the GranTurismo are all gorgeous cars in their own right. For starters, the brand keeps its show vehicles blocked off like there’s a dead body hidden in one of their trucks – this is where the arrogance comes in. But, part of its biggest problem is that the Maserati booth almost never gets any attention. The Maserati booth is almost empty for the press preview and manufacturer preview days, and when the doors open to the public, they don’t get the attention they really deserve.

Part of that has to do with an aging lineup and the fact that the company doesn’t really do much to differentiate its models from each other or other models on the market. All of that is set to change, though, starting in 2020, but things will get even better within the first few years of the new decade.

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Your Full Guide To The Master Maserati Driving Courses

Your Full Guide To The Master Maserati Driving Courses

Know what to choose and what awaits you according to your current level of skill

Maserati’s history has been intertwined with motorsport from day one. Whether it was Juan Manuel Fangio and his F1-winning Maserati 250F or Warren Wilbur Shaw conquering Indianapolis 500 two times in a row in 1939 and 1940 with his Tipo 8CTF, racing was and to some extent still is synonymous with Maserati. A proper way to get a taste of that legacy today is by joining the Master Maserati driving courses.

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NBA Champion Ray Allen's One of One Maserati Levante Was Just Revealed at the 2019 New York Auto Show

NBA Champion Ray Allen’s One of One Maserati Levante Was Just Revealed at the 2019 New York Auto Show

Maserati’s second One of One vehicle is inspired by the city of Miami

Maserati didn’t have any new vehicles to showcase at the 2019 New York Auto Show, but it did display a Levante customized by its Centro Stile division through its new One of One program. This time around, the unique Levante was designed for Ray Allen, two-time NBA champion and Naismith Memorial Basketball Hall of Fame inductee. This One of One model follows the Levante that Maserati built for Allegra Antinori, the vice president of famous Italian wine producer Marchezi Antinori.

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The 2020 Touring Superleggera Sciadipersia Cabriolet Just Might Be The Secret Star of the Geneva Motor Show

The 2020 Touring Superleggera Sciadipersia Cabriolet Just Might Be The Secret Star of the Geneva Motor Show

Don’t sleep on this beauty; it can rock your socks in more ways than one.

The 2019 Geneva Motor Show brought out a vociferous diet of coachbuilt cars, including the Touring Superleggera Sciadipersia Cabriolet. Developed and built by famous Italian coachbuilder Touring Superleggera, the Sciadipersia Cabriolet is the open-top version of the 2018 Sciadipersia that the company brought to Geneva last year. The design of the Sciadipersia Cabriolet remains true to the look of its coupe sibling, minus, of course, the hard top. Power is provided by a naturally aspirated V-8 engine that produces a tidy 468 horsepower. Touring Superleggera only plans to build 15 units of the Sciadipersia Cabriolet, the price of which has yet to be announced.

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2019 Maserati Levante One of One Allegra Antinori

2019 Maserati Levante One of One Allegra Antinori

A unique SUV that previews Maserati’s personalization program

Maserati is about to launch a customization program for its cars and SUVs and built a unique Levante to preview the possibilities at the 2019 Geneva Motor Show. This one-off SUV was designed for Allegra Antinori, the vice president of famous Italian wine producer Marchesi Antinori.

Painted in a special green color and fitted with a two-tone upholstery that’s not yet available for the standard Levante, the Allegra Antinori edition reveals that you may soon be able to order paints and leathers in far more colors and finished that are available right now. While it might not be as diverse as Ferrari’s customization program or Bentley’s Mulliner offerings, Maserati definitely needs a few extra options in order to become more exclusive. Information is scant as of this writing, but the Levante One of One Allegra Antinora seems to be good start for a personalization program.

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2019 Maserati Levante Trofeo Launch Edition

2019 Maserati Levante Trofeo Launch Edition

If you want a really fast Italian SUV this is it, unless you can afford a 2019 Lamborghini Urus

Maserati’s table is full at the 2019 Geneva Auto Show, although nothing is genuinely new, and the most interesting model on its stand has to be the Levante Trofeo Launch Edition. The Italian manufacturer unveiled the Trofeo with its 3.8-liter, twin-turbocharged, V-8 last year but the model is only going on sale now. Only 100 of the ’Launch Edition’ models will be sold worldwide. Maserati really tries to keep its sporting credentials alive. It still stuffs Ferrari-derived engines in its vehicles and still puts out ’angry’ versions throughout its lineup. Of course, the Trident is no longer seen in competition much nowadays - even a deal to partner with Haas as a branding exercise in F1 fell through. And some criticize the way the company has reused some of its famous nameplates, particularly the Ghibli. But, after all is said and done, Maserati remains as one of the few carmakers in the world that can sell you a +580 horsepower SUV.

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2019 Maserati Levante Vulcano

2019 Maserati Levante Vulcano

We’re not getting our hands on this special edition Levante here in the U.S., but that shouldn’t stop us from admiring it from afar

Maserati is dropping some spice back into the Levante SUV with the release of the Levante Vulcano. The special edition model is an aesthetic showcase featuring exclusive touches in the exterior and interior. The SE is also available in two states of tune, though those don’t include the range-topping, 590-horsepower Levante Trofeo or the 542-horsepower GTS. Unfortunately, only 150 units of the Maserati Levante Vulcano will be available. Worse, all 150 units are headed to the European and Asian markets. Details on pricing have yet to be announced by Maserati, though expect it to cost somewhere in the vicinity of $120,000.

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Maserati's Edizione Nobile Package Adds Some Extra Goodies to the 2019 Levante, Ghibli, and Quattroporte

Maserati’s Edizione Nobile Package Adds Some Extra Goodies to the 2019 Levante, Ghibli, and Quattroporte

When Maserati makes the news, it makes the news in style

It’s been a while since Maserati made the news, but when it does, it makes sure to leave a lasting impression. The Italian automaker has announced a series of special edition models for the 2019 Ghibli, Levante, and Quattroporte under the Edizione Nobile package. The special edition models are limited to a total of 150 units with each model receiving 50 units. The Edizione Nobile special edition models carry a similar theme, defined by an exclusive paint scheme to go with a handful of upgrades in the exterior and interior. There are no engine upgrades included in the special edition models. As it is, the package is scheduled to arrive this month in Maserati showrooms, both in the U.S. and Canada.

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2018 Maserati GranCabrio by Pogea Racing

2018 Maserati GranCabrio by Pogea Racing

Aftermarket Nip and Tuck For The Astoundingly Looking GranCabrio and GranTurismo

German tuning company Pogea Racing crafted an all-new tuning kit for the Maserati GranCabrio, and consequently, for the Gran Turismo. The dated Italian sports car from Maserati is on its last legs on the market. We can expect discontinuation as early as next year, but that did not stop Pogea Racing from creating a one of a kind tuning kit for what is, probably, one of the most beautiful designs in the history of the automobile. Based around the GranCabrio, the Pogea Racing kit includes suspension tweaks, an engine upgrade, and interior modifications. External body kit? None of that I am afraid; however, the Maserati GranCabrio and the GranTurismo are already astoundingly beautiful.

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