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Maserati Celebrates The Launch of Furoriserie Personalization Program in Style with Three One-Off Models

Maserati Celebrates The Launch of Furoriserie Personalization Program in Style with Three One-Off Models

Feast your eyes on the Corse, Futura, and Unica

It’s been an eventful week for Maserati. The arrival of the MC20 supercar coincided with the Italian automaker unveiling its long its five-year plan. The industrial plan includes 16 launches, including three refreshed models and as many as 13 new models, including the Grecale crossover, which is scaled to arrive in 2021. It’s a lot to digest, and we wouldn’t be surprised if you overlooked another important announcement from Maserati, one that involves the long-awaited opening of the Fuoriserie personalization program. Part of the program’s launch is a show of capability — a muscle flex of sorts — that involves three one-off models that are based on three of Maserati’s existing models: the Ghibli, Levante, and Quattroporte. Each one-off offers a preview of what we can all expect from the Fuoriserie personalization program. All existing Maserati models, including the just-launched MC20 supercar and the soon-to-arrive Grecale crossover, will be available in the program.

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2021 Maserati Ghibli Trofeo

2021 Maserati Ghibli Trofeo

The Ghibli gets a V-8 engine for the first time

Maserati didn’t slap the Trofeo badge just on the Quattroporte. No, sir. Its smaller sedan also gets to wear it, along with the same V-8 that equips the Levante Trofeo and the said Quattroporte Trofeo.

The Ghibli Trofeo and the Quattroporte Trofeo are now the fastest sedans ever made by Maserati. We’ve already discussed the Quattroporte Trofeo, so let’s focus on the similarly-specced Ghibli, shall we?

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Novitec Transforms The Maserati Levante Trofeo Into World's Fastest SUV

Novitec Transforms The Maserati Levante Trofeo Into World’s Fastest SUV

With extra power and a lowered body stance, the SUV is now faster than the Bentley Bentayga!

The Maserati Levante Trofeo has the genes of a Ferrari. That itself says a lot. And, until the Ferrari Purosangue arrives, this is the closest thing we have to a Ferrari SUV. The Levante Trofeo is an exotic SUV that looks stunning on the outside, reeks of luxury on the inside, and has the engine that makes it one of the fastest SUVs on sale today.

Now, imagine everything being raised by a notch. Aftermarket tuner Novitec has laid its hands on Maserati’s latest SUV, the Levante Trofeo and gave it a twist inside out. Called the Levante Esteso V2, it comes with over 600 horses and is now the world’s fastest SUV, beating the mighty Bentley Bentayga.

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Maserati Launches the Edizione Ribelle Special Edition Models, based on the Ghibli, Levante, and Quattroporte

Maserati Launches the Edizione Ribelle Special Edition Models, based on the Ghibli, Levante, and Quattroporte

Italian automaker has eyes sets on a sunnier 2020 after a gloomy 2019

Maserati is making dramatic moves in 2020 to boost sales of its vehicles after an abysmal sales year last year that saw Maserati sell only 11,000 models for the entire year. In an effort to boost sales, the Italian automaker is slashing prices for the 2020 models of the Ghibli, Levante, and Quattroporte. Just as important, Maserati is also offering the new Edizione Ribelle special edition units involving the three aforementioned models. Only 225 units of the Edition Ribelle will be built, spread out across the three models. Of that total, 100 units each of the Levante and Ghibli will receive the Edition Ribelle treatment while only 25 units of the Quattroporte will get the same. The limited-production Edizione Ribelle models will hit dealerships this March. Prices for these models are a lot more expensive than their standard edition counterparts, so expect to pay anywhere from $93,285 to $120,985 if you want to get your hands on a Maserati Edizione Ribelle.

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1954 Maserati A6GCS by Fiandri & Malagoli

1954 Maserati A6GCS by Fiandri & Malagoli

The kind of car that gets you weak in the knees when you lay eyes on it

Maserati’s 200S, 300S, and 450S proved the once-great Maserati factory could still play with the big boys on any turf in the World Sports Car Championship but it was the unassuming, yet painfully gorgeous, A6GCS from 1953 that announced Maserati’s mid-50s sports car onslaught.

Part of the A6 family of models that dates back to the ’40s, the A6GCS was powered by a 170 horsepower engine at first. Only 52 were ever built and this particular example finished third overall in the 1954 Mille Miglia.

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Maserati's Lineup Set to Get a Much-Need Jolt of Life

Maserati’s Lineup Set to Get a Much-Need Jolt of Life

Let’s just hope all of the new doesn’t look like the old

When you attend auto shows as often as we do, it starts to become obvious what automakers are arrogant, which ones get more attention than they deserve, and which ones are completely lost. Maserati falls into a couple of these categories, and the middle one isn’t one of them. It’s not that the company doesn’t have good-looking cars; it surely does. The Ghibli, Levante, and the GranTurismo are all gorgeous cars in their own right. For starters, the brand keeps its show vehicles blocked off like there’s a dead body hidden in one of their trucks – this is where the arrogance comes in. But, part of its biggest problem is that the Maserati booth almost never gets any attention. The Maserati booth is almost empty for the press preview and manufacturer preview days, and when the doors open to the public, they don’t get the attention they really deserve.

Part of that has to do with an aging lineup and the fact that the company doesn’t really do much to differentiate its models from each other or other models on the market. All of that is set to change, though, starting in 2020, but things will get even better within the first few years of the new decade.

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NBA Champion Ray Allen's One of One Maserati Levante Was Just Revealed at the 2019 New York Auto Show

NBA Champion Ray Allen’s One of One Maserati Levante Was Just Revealed at the 2019 New York Auto Show

Maserati’s second One of One vehicle is inspired by the city of Miami

Maserati didn’t have any new vehicles to showcase at the 2019 New York Auto Show, but it did display a Levante customized by its Centro Stile division through its new One of One program. This time around, the unique Levante was designed for Ray Allen, two-time NBA champion and Naismith Memorial Basketball Hall of Fame inductee. This One of One model follows the Levante that Maserati built for Allegra Antinori, the vice president of famous Italian wine producer Marchezi Antinori.

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The 2020 Touring Superleggera Sciadipersia Cabriolet Just Might Be The Secret Star of the Geneva Motor Show

The 2020 Touring Superleggera Sciadipersia Cabriolet Just Might Be The Secret Star of the Geneva Motor Show

Don’t sleep on this beauty; it can rock your socks in more ways than one.

The 2019 Geneva Motor Show brought out a vociferous diet of coachbuilt cars, including the Touring Superleggera Sciadipersia Cabriolet. Developed and built by famous Italian coachbuilder Touring Superleggera, the Sciadipersia Cabriolet is the open-top version of the 2018 Sciadipersia that the company brought to Geneva last year. The design of the Sciadipersia Cabriolet remains true to the look of its coupe sibling, minus, of course, the hard top. Power is provided by a naturally aspirated V-8 engine that produces a tidy 468 horsepower. Touring Superleggera only plans to build 15 units of the Sciadipersia Cabriolet, the price of which has yet to be announced.

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2019 Maserati Levante One of One Allegra Antinori

2019 Maserati Levante One of One Allegra Antinori

A unique SUV that previews Maserati’s personalization program

Maserati is about to launch a customization program for its cars and SUVs and built a unique Levante to preview the possibilities at the 2019 Geneva Motor Show. This one-off SUV was designed for Allegra Antinori, the vice president of famous Italian wine producer Marchesi Antinori.

Painted in a special green color and fitted with a two-tone upholstery that’s not yet available for the standard Levante, the Allegra Antinori edition reveals that you may soon be able to order paints and leathers in far more colors and finished that are available right now. While it might not be as diverse as Ferrari’s customization program or Bentley’s Mulliner offerings, Maserati definitely needs a few extra options in order to become more exclusive. Information is scant as of this writing, but the Levante One of One Allegra Antinora seems to be good start for a personalization program.

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2019 Maserati Levante Trofeo Launch Edition

2019 Maserati Levante Trofeo Launch Edition

If you want a really fast Italian SUV this is it, unless you can afford a 2019 Lamborghini Urus

Maserati’s table is full at the 2019 Geneva Auto Show, although nothing is genuinely new, and the most interesting model on its stand has to be the Levante Trofeo Launch Edition. The Italian manufacturer unveiled the Trofeo with its 3.8-liter, twin-turbocharged, V-8 last year but the model is only going on sale now. Only 100 of the ’Launch Edition’ models will be sold worldwide. Maserati really tries to keep its sporting credentials alive. It still stuffs Ferrari-derived engines in its vehicles and still puts out ’angry’ versions throughout its lineup. Of course, the Trident is no longer seen in competition much nowadays - even a deal to partner with Haas as a branding exercise in F1 fell through. And some criticize the way the company has reused some of its famous nameplates, particularly the Ghibli. But, after all is said and done, Maserati remains as one of the few carmakers in the world that can sell you a +580 horsepower SUV.

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2019 Maserati Levante Vulcano

2019 Maserati Levante Vulcano

We’re not getting our hands on this special edition Levante here in the U.S., but that shouldn’t stop us from admiring it from afar

Maserati is dropping some spice back into the Levante SUV with the release of the Levante Vulcano. The special edition model is an aesthetic showcase featuring exclusive touches in the exterior and interior. The SE is also available in two states of tune, though those don’t include the range-topping, 590-horsepower Levante Trofeo or the 542-horsepower GTS. Unfortunately, only 150 units of the Maserati Levante Vulcano will be available. Worse, all 150 units are headed to the European and Asian markets. Details on pricing have yet to be announced by Maserati, though expect it to cost somewhere in the vicinity of $120,000.

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Maserati's Edizione Nobile Package Adds Some Extra Goodies to the 2019 Levante, Ghibli, and Quattroporte

Maserati’s Edizione Nobile Package Adds Some Extra Goodies to the 2019 Levante, Ghibli, and Quattroporte

When Maserati makes the news, it makes the news in style

It’s been a while since Maserati made the news, but when it does, it makes sure to leave a lasting impression. The Italian automaker has announced a series of special edition models for the 2019 Ghibli, Levante, and Quattroporte under the Edizione Nobile package. The special edition models are limited to a total of 150 units with each model receiving 50 units. The Edizione Nobile special edition models carry a similar theme, defined by an exclusive paint scheme to go with a handful of upgrades in the exterior and interior. There are no engine upgrades included in the special edition models. As it is, the package is scheduled to arrive this month in Maserati showrooms, both in the U.S. and Canada.

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2019 Maserati Ghibli Ribelle

2019 Maserati Ghibli Ribelle

Not for the U.S. market...

The Maserati Ghibli Rebelle is a limited-edition version of the company’s midsize luxury sedan. Created exclusively for the EMEA markets, which include Europe, the Middle East, and Africa, the Ghibli Rebelle features extra luxury equipment and is limited to only 200 units.

Although it’s already five years old as of 2013, the Ghibli remains a cool sedan that blends the elegance of the bigger Quattroporte with sportier styling cues and the aggressiveness of its Ferrari-developed engine options. However, the sedan is slowly moving toward the end of its life-cycle, and Maserati is trying to keep things fresh with limited-edition models. The Ribelle focuses around a more elegant interior trim and a pitch black exterior.

Continue reading to learn more about the Maserati Ghibli Ribelle.

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Is There Any Meaningful Difference Between The Maserati Levante GTS And The Maserati Levante Trofeo?

Is There Any Meaningful Difference Between The Maserati Levante GTS And The Maserati Levante Trofeo?

Revealed at the 2018 Goodwood Festival of Speed, the Maserati Levante GTS showed that Maser knows a thing or two about making really fast luxurious cars. SUVs or not. It does not matter to them. The new car features a Ferrari-built 3.8-liter, turbocharged, V-8 with 542 horsepower, can accelerate to 62 mph in 4.2 seconds, and it can hit a top speed of 181 mph. It is the supercar of SUVs. Or as Maserati would put it, the new Levante GTS is the Maserati of SUVs. I like this one better.

While this sounds really impressive, this is not the first time that Maserati smashed a Ferrari V-8 into the Levante. Only a few months ago, the Italian company revealed the Maserati Levante Trofeo with the same V-8 only tuned up to 590 horsepower. That one is a tad faster, a tad meaner, and $50,000 more expensive. Why in hell is the Levante Trofeo so much more expensive than the Levante GTS that is priced at $120,000?

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Maserati Levante GTS Takes Goodwood by Storm with Ferrari Engine

Maserati Levante GTS Takes Goodwood by Storm with Ferrari Engine

Slots in just below the hardcore Levante Trofeo

This year’s Goodwood Festival of Speed brings many cool sports cars into the spotlight, but when it comes to SUVs, the Maserati Levante GTS reigns supreme. Powered by a Ferrari-developed engine, the Levante GTS bridges the gap between the regular V-6 model and the hardcore Trofeo, which also made its European debut in England.

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2019 Maserati Levante Trofeo

2019 Maserati Levante Trofeo

The V-8-powered Levante you’ve been asking for!

Introduced in 2017, the Levante is Maserati’s first-ever SUV and the company’s big bet on becoming a much more profitable brand within FCA. Stylish yet sporty, the Levante successfully blends the aggressive lines of the iconic GranTurismo and the elegant cues of the Quattroporte sedan, all with a modern twist. Available with both gasoline and diesel V-6 engines, the Levante was a big success in its first year on the market. But, something was missing from the lineup from the very beginning: a beefed-up version that would compete against high-performance SUVs from BMW M, Mercedes-AMG, and Porsche. Fortunately, Maserati had it covered all along and launched the Levante Trofeo, a V-8 model with more than 500 horsepower.

Powered by the same Ferrari-built engine that motivates the Quattroporte GTS, but with revised internals and significantly more oomph, the Trofeo is Italy’s answer to the BMW X5 M, Porsche Cayenne Turbo, and the Mercedes-AMG GLE63. The Lamborghini Urus doesn’t count here since it’s awfully expensive by comparison. The new engine is backed by a more aggressive exterior with unique features, as well as a bespoke interior with added luxury and carbon-fiber trim. The Levante Trofeo is indeed ready to hit the track, as its name suggests, and it seems that the Germans have yet another reason to worry about.

Continue reading to learn more about the Maserati Levante Trofeo.

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The Levante Trofeo Proves That Maserati Knew What it Was Doing When It Ventured into the SUV Market

The Levante Trofeo Proves That Maserati Knew What it Was Doing When It Ventured into the SUV Market

The most powerful Levante is a fitting cap on top of a successful product

When Maserati first announced plans to build an SUV back in 2011, not many people took the company seriously. It didn’t help the Italian automaker’s cause when it took five years for the production model to arrive. As it turns out, all that waiting was for a reason. The Levante not only proved to be a popular model — over 10,000 units sold worldwide in 2017 — it also paved the way for the Levante Trofeo to get showcased at the 2018 New York Auto Show. From ambitious beginnings to a full-fledged, Ferrari-powered range-topper, Maserati apparently knew what it was doing all along.

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Maserati Levante Trofeo grabs Porsche Cayenne Turbo by the throat with V-8 engine

Maserati Levante Trofeo grabs Porsche Cayenne Turbo by the throat with V-8 engine

The most powerful Maserati you can buy!

Launched in 2017, the Levante is Maserati’s first foray into the ever-growing SUV market and the company’s answer to the all-popular Porsche Cayenne. But even though it was received with rave reviews and delivered solid performance from its V-6 engine, the Levante didn’t have what it took to challenge high-speed SUVs like the Cayenne Turbo S and BMW X5 M. Until today, when Maserati unveiled the Levante Trofeo at the 2018 New York Auto Show. Named after the brand’s Trofeo racing series and a race car it built until 2010, the SUV finally received the V-8 engine it deserves and access to the Porsche Cayenne Turbo’s audience.

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Maserati Teases What Could be the Levante GTS or the Levante Plug-in Hybrid

Maserati Teases What Could be the Levante GTS or the Levante Plug-in Hybrid

Is it more speed, or more miles?

Just one day ahead of a full reveal at the 2018 New York International Auto Show, Maserati is teasing what could only be some new version of the Italian brand’s Levante SUV. Making its debut in full-fledged production form back in 2016 at the Geneva International Motor Show, the mid-size luxury ‘ute is the Trident Badge’s first-ever SUV segment competitor. Now, it’s looking like the nameplate will expand to include either a pumped-up go-faster GTS model, or an efficiency-minded plug-in hybrid, as previewed by the above-pictured teaser image.

If what we’re looking at is indeed a GTS, expect it to gain a significant power boost, ditching the older model’s 424-horsepower twin-turbo V-6 in favor of the twin-turbo V-8 out of the Quattroporte GTS. If that’s the case, output could get retuned to deliver as much as 570 ponies, with the suspension, brakes, and exterior styling all revamped to match.

Alternatively, the Levante could be taking cues from the Chrysler Pacifica Hybrid for extra mpg at the pump, adding electric motivation to the mix.

Look for complete details when Maserati pulls the sheets tomorrow in New York.

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Maserati's Chicago Booth Is as Boring as it Gets

Maserati’s Chicago Booth Is as Boring as it Gets

Not even a new special-edition model...

Today’s automotive market is based on clearly defined rules that are known to have worked for decades (for the most part at least), but some carmakers take the unbeaten path from time to time. For instance, a few companies, usually from the luxury market, opt to unveil their new cars at private event or happenings that take place between major auto shows. That’s simply because they don’t really need an auto show to advertise their cars. This is the kind of attitude that brand’s like Lamborghini, Ferrari, and Rolls-Royce have, and it’s perfectly understandable. But it doesn’t always happen like that and that’s when the automotive business become weird and confusing. And the latest example is Maserati’s decision to bring its entire lineup to the Chicago Auto Show.

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