The Mercedes-Maybach Haute Voiture Concept Previews a New, Ultra-Luxurious S-Class
When you say “Mercedes-Maybach” you automatically think about luxury and opulence. However, even with the Maybach treatment, the S-Class is still not a worthy competitor for cars like the Rolls Royce Phantom or Bentley Flying Spur Mulliner. However, that could change when this new Concept goes into production.
During the latest Design Essentials event that took place in Nice, France, Mercedes-Maybach displayed the Haute Voiture – a close-to-production concept inspired by haute couture that previews a very luxurious S-Class set to arrive in 2023 as a limited edition.
Mercedes Has officially Started Working on the Maybach GLS Facelift
We’ve finally caught Mercedes-Maybach GLS facelift that’s due in 2023, however, don’t get too excited because there’s not a lot happening yet. For the most part, this is a current model, with only portions of the rear covered. This means that, for now, all Mercedes is working on updating is the rear taillights, which will likely receive little more than a new matrix design.
As for the front end, you can expect some mild changes there as well, however, much like the rear, the changes will be quite minimal. You can expect the changes to mimic – to some extent – what we’ve seen on the new Mercedes GLE. As for the inside, sources from within Mercedes have said that the facelifted Maybach GLS will be the recipient of the steering wheel from the new Mercedes S-Class, while the graphics on both the instrument cluster and the infotainment system will also be refreshed. With that said, it’s still really early, and Mercedes could come up with a new surprise between now and 2023, so until then, enjoy the gallery I’ve posted below.
Daimler Plots A Strategic Move To Strengthen AMG, Maybach, and the G-Class
Mercedes, as a company in general, has been on a roll lately – which is especially true when you look at its electrification efforts. The company now has the Mercedes EQA, EQB, EQC, and the EQS luxury saloon that will serve as a luxury EV halo car. The new EQ brand is obviously going very well, but what about other brands like AMG and Maybach? And, does the G-Class have a future considering the sudden shift to electrification? Well, as it turns out, Daimler – the parent company of Mercedes (and by relation, Maybach) – has huge plans, and this could change everything.
The Mercedes GLS now has a hotter, sexier sister that wears a Maybach badge and a whole lot of model-exclusive features. Naturally, the interior is the epitome of luxury, ranking up there with the best of the best, but the exterior has been updated to make it stand out in the GLS lineup as well. This includes the two-tone exterior finish, the massive chrome grille, and the cheese grater-like insert in the front fascia. That part we can’t really get onboard with but the rest of it looks amazing.
Under the hood sits an AMG-sourced V-8 that’s paired with a 48-volt electrical system and EQ boost. The engine alone delivers 558 horsepower and 538 pound-feet of torque while the EQ Boost function pumps out another 22 ponies and 184 pound-feet. So, despite the lack of the usual V-12 engine, this Maybach will get you to 60 mph in 4.9 seconds but will top out at 155 mph when the electronic governor kicks in. Sales for this luxrious people mover kicks off in the second half of 2020 and pricing is expect to start out north of the $200,000 mark.
Mercedes Want’s Maybach to Build Standalone Models but We’re Skeptical
Mercedes is looking to capture as much market share possible with the Maybach brand. While AMG is doing well on its own with performance cars, Maybach is still relying on Mercedes and building high-end versions of the S-Class sedan. However, Autocar reports that Maybach could soon revive itself as an independent brand that builds its own standalone vehicles - Much like AMG has gone with the GT lineup.
Mercedes Let Us Down with the Maybach Vision 6 Cabriolet
Now that we’ve seen Mercedes’ “latest” concept, I have to say that I’m not impressed in the least bit. When we first saw the teaser video back at the beginning of August,(art177208) I thought for sure we would get the “big surprise” that Chief Designer Gorgon Wagener promised us. This concept was supposed to be an “icon for the brand,” but all I see is a lazy concept that was thrown together just a few weeks before it was set to debut… Did you forget there was a concept lawn at Pebble Beach, Mr. Wagener? Now I’m wondering if that teaser video from within the bowels of the Advance Design Center was actually the very first meeting to discuss the new concept.
With that said, I will say that the Vision 6 looks good as a droptop, but it definitely falls short of what was promised. In the video, it was even mentioned that the front end would be “different.” Of course, they were talking about in comparison to the Concept IAA, but still. In the end, the Vision 6 Cabriolet is every bit the Vision 6 with a standalone windshield and no roof. Of course, they did change the interior a bit to account for a slightly revised dashboard with a set of HVAC vents in the center – that’s something the coupe doesn’t have. It is also a bit less futuristic in comparison but still far on the red side of my “never-gonna-see-production” meter. The car itself is attractive, and I even love the scheme of the interior, but when I saw the similarities in Merc’s second teaser video, I should have known. But, I don’t want to be all negative, so let’s move on from this rant and talk about something good that comes from this specific concept.
Mercedes Brings Maybach SUV Back On The Table
You know the SUV market is alive and healthy when a company that was axed just three years ago and revived last year could now get its own (luxury) family hauler. I am, of course, talking about Maybach and the possibility that Mercedes could finally green light an über luxurious SUV for its premium brand.
Mercedes board member Ola Källenius let the cat out of the bag in a conversation with Top Gear, although he did throw out the nugget of information with a couple of caveats. First, it’s still not an absolute certainty. Second, if Mercedes does give the thumbs up, it’s not going to arrive anytime soon. As it is, Källenius explained, a Maybach SUV isn’t likely to happen if Mercedes tapped into its current platform. It wouldn’t make sense using that because a Maybach SUV would need to be carefully planned if it hopes to make a dent in a market that’s currently populated by the likes of the Bentley Bentayga and Maserati Levante.
The safer bet would be to develop the next-generation platform with the model in mind, something that the German automaker is unlikely to rush just so it can accommodate the model. While that’s a little disappointing, those who have been eagerly waiting for a Maybach SUV aren’t going to sweat the specifics if it means that there’s renewed consideration for the model.
The good news is that it’s back on the table and that the growing clout of the premium SUV market means that Mercedes won’t be too quick to dismiss the model the way it did in the past. So cross your fingers that the decision-makers over at Stuttgart will consider the benefits of having a Maybach SUV on the market. At the very least, having that model means that Mercedes will have a presence in what is fast becoming one of the most competitive segments in the business.
Continue after the jump to read the full story.
SUVs are the talk of the automotive world these days, with offerings ranging from massive people haulers like the Escalade to jacked-up hatchbacks that offer little more than a little extra ground clearance and all-wheel drive. Regardless of how irritating they are to some purists, these are what buyers want, and manufacturers can’t build them fast enough. Recent rumors have been circulating around Mercedes possibly planning a
SUV and a subcompact crossover to battle the Audi Q1. But while a new report claims that the Maybach rumor is true, it also claims that the subcompact rumor is false.
The report comes from the folks at Motoring.com.au, who had a conversation with Daimler executive, Dieter Zetsche. According to the report, Zetsche said that with Rolls Royce and Bentley both rolling out their own SUVs, the time is absolutely right for Maybach to have one of its own. Unlike the Bentley and Rolls people-haulers, however, the Maybach will be reliant on the product cycle of the Mercedes GLS, which it will be based on. The Bentley and Rolls SUVs are stand-alone models built separately from their respective parent companies’ product lines.
One SUV that appears to be totally out of the question is the rumored Mercedes-Benz Q1 fighter. According to Zetsche, that would require Mercedes to go into the A or B segment, which would step on the toes of
owned Smart. In the same breath, he also dismissed any competitor to the pint-sized A1.
Continue reading to hear my take on what this means.
Even though the
Manufaktur brand was axed by Daimler back at the end of 2012, the double-M emblem is far from being forgotten, instead it’s been transformed into a sub-brand for Mercedes-Benz, just like
AMG. With the first model under the new Mercedes-Maybach moniker having been launched as the 2016 Mercedes-Maybach S-Class, an entire range of Maybach-branded Mercedes models will start appearing in the following years. The second one to do so will most likely be an ultra-luxurious variant of the GLS full-size SUV, which is what the facelifted GL-Class will be called.
The news comes via Autocar, which quoted Martin Hulder, the project manager for the S-Class. "The theory is that we will do more Maybach models," Hulder told the British car magazine. "But it will not be for all vehicles; any Maybach must make sense, because it is not just about putting an emblem on a car. Buyers rightly have high expectations of a Maybach, and we must be sure to always deliver on them." he continued.
The Mercedes-Benz GL-Class is heading toward its mid-cycle facelift, set to be unveiled at the end of 2015, which is also when its name will change to GLS. A Mercedes-Maybach GLS would therefore come in mid-2016 at the earliest, sporting a slightly longer wheelbase and exclusive interior appointments, while the third row of seats will be deleted. The top-of-the-range engine will likely remain the twin-turbocharged, 4.7-liter V-8, despite its future competitor from Bentley offering a twelve-cylinder power plant.
Click past the jump to read more about Mercedes’ future Maybach-branded SUV.
The new-generation Mercedes S-Class made its world debut on May 15th, in Hamburg, Germany and it comes with lots of good news. Along with the new S-Class, Mercedes is using this new sedan to revive the old Maybach brand. The new model and sub-brand, now known as the Mercedes-Maybach S-Class, promises to be one of the most luxurious machines ever created.
The new Mercedes-Maybach S-Class sees a size increase of 8-inches in both overall length and wheelbase. This adds more interior space for the discerning passenger who demands nothing but the greatest in luxury. There is a range of models that scales from the S500 to the S600, with engine choices that include eight or twelve cylinders.
Mercedes officially unveiled the new car in both the USA and China nearly simultaneously at both the Los Angeles Auto Show here in the states and at Guangzhou in China.
Updated 01/16/2015: Mercedes announced that the all-new Maybach S600 will be put on sale in April 2015 at a starting price of $189,350, excluding $925 destination/delivery charge.
Updated 01/23/2015: We’ve added a series of new images from the car’s official debut at the 2015 Detroit Auto Show. Check the new images in the "Pictures" tab.
Click past the jump to read more about the future Mercedes-Maybach S600.
The revival of the Maybach name is happening under different circumstances than its last incarnation. According to Mercedes S-Class’ Development Director Dr. Hermann-Joseph Strop, the German automaker wants to turn Maybach into an entire range of sub-branded models, provided that the new 2016 Mercedes-Maybach S-Class is a sales hit.
Strop stopped short of confirming those plans, telling Autocar that there are some qualifying conditions that need to be met before the company gives the green light to expand Maybach. It’s a different, if not more prudent approach than the last time Mercedes revived the luxury brand.
Back in 1997, the German automaker released two models, the Maybach 57 and 62 sedans, but poor sales and impact caused by the 2008 financial crisis forced Mercedes to drop Maybach from its production plans in 2011.
This time, Mercedes wants to test the waters and gauge the marketability of the Mercedes-Maybach S-Class before making any decisions. If the luxury saloon is received well, there’s a good chance that Mercedes will expand Maybach as the luxury equivalent of AMG.
A separate report from Auto News also claims that Mercedes is already planning a Maybach version of the S500 And S400 4MATIC. But the company might not just stop there. According to Strop, supplying the Maybach brand to just one car wouldn’t make sense so if Mercedes decides to create a Maybach sub-brand, super luxury versions of the E-Class, the GLS-Class, and the S-Class Coupe are all possible.
Let that sink in for a moment. A Maybach version of the S-Class Coupe? Sounds very interesting.
Click past the jump to read more about the Mercedes-Maybach S-Class.
It’s no longer a mystery the Maybach name will be revived as the Mercedes-Maybach sub-brand for the 2016 model year, but it’s already obvious this second comeback is taking place under different circumstances. For instance, there will be no Maybach emblems and redesigned fascias, but only reworked interiors and additional badges on the trunk lid. In short, Maybach has been shifted from a stand-alone brand to a special-edition, luxury nameplate. The revival is already underway with the Mercedes-Maybach S600, but, according to Auto News, Mercedes-Benz doesn’t want to roll out more than just one model under the new moniker.
Scheduled to break cover at the Los Angeles and Guangzhou auto shows in November 2014, the S600 will reportedly be joined by two additional models motivated by smaller engines. Specifically, an S500 with a V-8 engine and an S400 4MATIC with a 3.0-liter V-6 and all-wheel drive will join the lineup later in the decade, Auto News reports. The new models, the first modern-day, Maybach-badged vehicles to use powerplants with less than 12 cylinders, have been designed to appeal markets with high taxation for large-displacement engines. The V-6, for instance, is expected to become popular with Chinese buyers.
There’s no word when these new models will go on sale, but we wouldn’t expect them to arrive before the 2017 model year.
In related news, Mercedes-Benz sales chief Ola Kaellenius ruled out a Maybach-badged SUV based on the GL. "I don’t want to categorically rule anything out, but at this stage we have no plans for it [a Maybach SUV]," he said.
Click past the jump to read more about the Mercedes-Maybach division.
With the long-wheelbase version of the Mercedes-Benz S-Class already underway, it appears that Daimler is set to revive the Maybach nameplate for an even longer version of the luxury-packed limousine.
According to Reuters, the Maybach-branded Mercedes will be quite a land yacht, sporting a wheelbase that’s 20 cm (7.9 inches) longer than that of the extended version of the S-Class.
The added length and luxury amenities, such as "soft-touch leather and bespoke materials", will also reflect in the vehicle’s price tag, which is expected to be "more than double the €165,000 ($228,000) asking price" of the current Mercedes-Benz S600.
However, don’t expect for the Maybach to fetch more than $400,000 before options in the U.S., as the aforementioned price applies to the European-spec version — it will be lower Stateside. Nonetheless, the limousine will sit between the Bentley Mulsanne and the Rolls-Royce Phantom price-wise.
If you’re thinking that this all sounds familiar, it should, because the Maybach will likely be closely related to the Pullman that we’ve caught testing. The Pullman, according to the source, is actually even longer yet at nearly 260 inches, and will be aimed at heads of state and oligarchs, especially in its nearly $1 million armor-plated version.
We will find out more about the Pullman later this year, as the vehicle is scheduled to be showcased during both the Los Angeles and the Guangzhou auto shows this fall.
Click past the jump to read more about the 2015 Mercedes-Benz S600 Pullman.
Bentley is extensively prepping for their future with a couple of new paths to higher sales. Just recently, the company has downsized from a W12 to a V8 engine and their next course of action is to offer a plug-in hybrid model. In an interview with Car and Driver, Bentley CEO Wolfgang Dürheimer reported that the hybrid system could be based on Volkswagen technology and that it could combine either a W12 engine or a V8 engine with an electric motor placed between the engine and transmission. This system will allow an electric-only range of 16 to 19 miles - a relatively good range considering we are talking about very heavy vehicles.
Another new direction Bentley is taking, and probably the stranger of the two, is their announced plans to steal customers from Maybach. This bit of news came shortly after Mercedes announced that the last Maybach unit would be produced in early 2013. Bentley hopes that this termination of production will get stars like hip-hop artist Jay-Z, actor Samuel L. Jackson, and King Juan Carlos to turn their attention from the old Maybach models to Bentley’s line-up. We would think that Rolls Royce would be a good candidate as well, but Bentley wouldn’t be a bad way to go either.
"The withdrawal of Maybach is a business opportunity for us and we’re going to use it," Bentley Chief Executive Wolfgang Duerheimer told Reuters. And they aren’t too worried about Mercedes’ decision to offer an S600 Pullman because "they wanted something more exclusive than a Mercedes in the first place, so Rolls or Bentley would seem an obvious substitution."
In this war, Bentley has the advantage of planning alarge luxury SUV that will be placed over the top Cayenne and it will be "highly customizable, including a wealth of interior materials and a choice of four- or five-passenger configurations."
Aston Martin may be priming themselves to design and build a new Maybach ultra luxury sedan, according to European press. That is, if talks between them and Daimler are successful.
This potential partnership is already in the works and a mockup of a new Maybach limousine has already been set in motion to make its world debut at the 2011 Frankfurt Motor Show. This new model will use technologies and parts from Aston Martin and will help Maybach create much cheaper models. Aston Martin will benefit by gaining access to Daimler’s four-wheel-drive technology for an off-road vehicle that will be based on the Mercedes GL-Class. The British company will also get Daimler’s fuel-efficient diesel and gasoline engines. It’s the classic "You scratch my back and I’ll scratch yours" scenario.
A Daimler insider told Reuters: "There is no cooperation deal with Aston Martin. We are often in talks about various topics, such as the donating technology for the Lagonda show car." Aston Martin was not available for comment.
It was back in March that rumors started circulating that the end of Maybach was near. In fact, they had even produced two new facelift models whose purpose was to bring in a huge sales increase to serve as a life preserver for the brand. Now, Daimler is seeing some new opportunities in China, North America, the Middle East, and Russia, so the brand may live on regardless of whether or not the two life preservers do their duty.
With these markets in mind, Daimler is preparing a big revival for Maybach. The new generation will be launched in 2012, on an entirely new platform. There will be five models, including a four-door coupe and a long-wheelbase convertible. For the sake of simplicity, all five models will be powered by the same engine: the faithful 6.0-liter V-12 used in Maybach’s current 62S and Zeppelin editions. This engine produces 545 HP for the base versions and 630 HP for the S ones. There is also a possibility for a more advanced hybrid engine.
The Maybach nameplate has been around for a century, however ever since the brands rebirth under Mercedes Benz over a decade ago, their lineup of ultra exclusive luxury limousines have remained very much the same, with the exception of one over the top twin turbocharged V12 powered sports coupe, the Exelero concept. It doesn’t hurt that Maybach is the top dog as far as million dollar transportation is concerned, and the apparent lack of competition hasn’t pushed them to constantly update their vehicles.
Reaffirming that fact Mercedes CEO Dieter Zetsche announced at a conference in Abu Dhabi that the German automaker is still thinking about the posh luxury brand. According to Dr. Z, "the contribution of Maybach is not significant or relevant but there are only two players in this market and we are one of them. But there are no plans in the long run." What we do know is that in the short term Maybach owners will be greeted by some new faces and that as part of their product sharing strategy, both the 57 and 62 will receive numerous assistance and infotainment systems from the current Mercedes Benz S-Class. However Mercedes has not yet decided whether or not they will go as far as next generation versions for the two models.