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Mercedes Let Us Down with the Maybach Vision 6 Cabriolet

Mercedes Let Us Down with the Maybach Vision 6 Cabriolet

Come on Mercedes, you’re better than this lazy crap…

Now that we’ve seen Mercedes’ “latest” concept, I have to say that I’m not impressed in the least bit. When we first saw the teaser video back at the beginning of August,(art177208) I thought for sure we would get the “big surprise” that Chief Designer Gorgon Wagener promised us. This concept was supposed to be an “icon for the brand,” but all I see is a lazy concept that was thrown together just a few weeks before it was set to debut… Did you forget there was a concept lawn at Pebble Beach, Mr. Wagener? Now I’m wondering if that teaser video from within the bowels of the Advance Design Center was actually the very first meeting to discuss the new concept.

With that said, I will say that the Vision 6 looks good as a droptop, but it definitely falls short of what was promised. In the video, it was even mentioned that the front end would be “different.” Of course, they were talking about in comparison to the Concept IAA, but still. In the end, the Vision 6 Cabriolet is every bit the Vision 6 with a standalone windshield and no roof. Of course, they did change the interior a bit to account for a slightly revised dashboard with a set of HVAC vents in the center – that’s something the coupe doesn’t have. It is also a bit less futuristic in comparison but still far on the red side of my “never-gonna-see-production” meter. The car itself is attractive, and I even love the scheme of the interior, but when I saw the similarities in Merc’s second teaser video, I should have known. But, I don’t want to be all negative, so let’s move on from this rant and talk about something good that comes from this specific concept.

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If You're Not A "Top Customer" Of Mercedes, Don't Expect To Get Your Hands On The Mercedes-Maybach S650 Cabriolet

If You’re Not A "Top Customer" Of Mercedes, Don’t Expect To Get Your Hands On The Mercedes-Maybach S650 Cabriolet

Only 75 units of the super-luxury convertible will go to the US market

The math involving the production of the Mercedes-Maybach S650 Cabriolet is tricky when you consider that the German automaker is only building 300 units of the luxury convertible and that of those 300 units, only 75 will go to the U.S. market. That’s not a lot of models to offer, so in lieu of making the S650 Cabriolet available to everyone, Mercedes is instead going to its VIP customers first and giving them, in the words of Mercedes-Benz USA Dietmar Exler, “the right of first refusal."

Not that Mercedes USA is going to sweat trying to sell the 75 units of the S650 Cabriolet – the automaker has already received plenty of interest in the special edition convertible during its debut party last week. All 75 available units are expected to sell out quickly in the U.S., even if model comes with a pretty steep $320,000-plus price tag.

Given the car’s status and exclusivity, the price is where you expect it to be. It also doesn’t hurt that it’s inundated with the most luxurious of features and amenities, not to mention at 6.0-liter twin-turbocharged V-12 engine that produces 621 horsepower and 738 pound-feet of torque. That’s enough power to propel the luxury convertible from 0-to-60 mph in 4.0 seconds to go with an electronically limited top speed of 155 mph.

It’s unclear how long Mercedes USA is going to take to sell out the Maybach S650 Cabriolet, but considering the demand for the car and the fact the super-luxury convertible will likely only last a model year or less, all 75 units should be scooped up faster than it takes to write all those zeros in the checkbook. Or as Exler proudly told Automotive News: "We’ll be running out. We’re pretty happy with the way it’s going." 

Continue after the jump to read the full story.

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2016 Mercedes-Maybach Vision 6

2016 Mercedes-Maybach Vision 6

The first Maybach two-door coupe since the Exelero

The 2016 Pebble Beach Concours d’Elegance was packed with numerous new products from various automakers, mostly in concept form. Among them is Mercedes-Benz, which showcased a brand-new concept car wearing the "Maybach" badge. It goes by the name Vision 6 and it’s the wildest vehicle to feature the Maybach name in the modern era. Not only spectacular on the outside, the German coupe sports the latest technology Mercedes-Benz has to brag about. It’s also pretty massive for a two-door coupe. And by "massive" we mean it’s nearly six meters (18.5 feet) long, or about as long as the extended wheelbase version of the Rolls-Royce Phantom. For reference, the Mercedes-Maybach S500/S600 is "only" 5.5 meters (18 feet).

In many ways, including size, the Vision 6 is a spiritual successor to the Maybach Exelero one-off that the German brand built for Fulda tires back in 2004. As you’d expect from a Mercedes-badged concept car, the Vision 6 features a massive amount of new technology to go with the wild design, as well as a fuel-efficient drivetrain built around at least one electric motor. Don’t get your hopes up for a production version, but a two-door Maybach based on the new Mercedes-Benz S-Class Coupe isn’t out of the question.

Updated 08/22/2016: We added a series of images taken during the concept’s official debut at the 2016 Pebble Beach Concours d’Elegance. Check them out in the picture gallery.

Continue reading to learn more about the Mercedes-Maybach Vision 6.

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Mercedes Brings Maybach SUV Back On The Table

Mercedes Brings Maybach SUV Back On The Table

Super luxury SUV could give the Bentley Bentayga some headaches

You know the SUV market is alive and healthy when a company that was axed just three years ago and revived last year could now get its own (luxury) family hauler. I am, of course, talking about Maybach and the possibility that Mercedes could finally green light an über luxurious SUV for its premium brand.

Mercedes board member Ola Källenius let the cat out of the bag in a conversation with Top Gear, although he did throw out the nugget of information with a couple of caveats. First, it’s still not an absolute certainty. Second, if Mercedes does give the thumbs up, it’s not going to arrive anytime soon. As it is, Källenius explained, a Maybach SUV isn’t likely to happen if Mercedes tapped into its current platform. It wouldn’t make sense using that because a Maybach SUV would need to be carefully planned if it hopes to make a dent in a market that’s currently populated by the likes of the Bentley Bentayga and Maserati Levante.

The safer bet would be to develop the next-generation platform with the model in mind, something that the German automaker is unlikely to rush just so it can accommodate the model. While that’s a little disappointing, those who have been eagerly waiting for a Maybach SUV aren’t going to sweat the specifics if it means that there’s renewed consideration for the model.

The good news is that it’s back on the table and that the growing clout of the premium SUV market means that Mercedes won’t be too quick to dismiss the model the way it did in the past. So cross your fingers that the decision-makers over at Stuttgart will consider the benefits of having a Maybach SUV on the market. At the very least, having that model means that Mercedes will have a presence in what is fast becoming one of the most competitive segments in the business.

Continue after the jump to read the full story.

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2016 Mercedes-Maybach S600 – Driven

2016 Mercedes-Maybach S600 – Driven

Power and Wealth Embodied in a Sedan

Power and wealth – Many seek after these things with religious fervor, building great empires of business or climbing the upper rungs of the corporate ladder. Perhaps its government work in some far-off land where surnames bring special rights and unquestioned privileges. These are the one percent of the one percent – the master-of-the-universe-types who need no introduction to their constituents.

What do these people drive? Sure, there’s Bentley or Rolls Royce, but every 0.0001-percenter drives – or rather is driven in – one of those. Ah, but Mercedes-Benz has a solution. It has revived the storied Maybach name for 2016 after three years of being idle. The brand dates back to its founding in 1909. Since then, the German company has built everything from diesel engines for Zeppelins and Panzer III tanks for the German army to dolled up versions of Mercedes sedans. And that’s exactly what we have here.

Built using the same platform and design as the Mercedes-Benz S-Class, the Mercedes-Maybach S600 takes things way past a mere “dolling up,” into the upper echelon of elite high-end limousine sedans. An extra eight inches of length is added to the S-Class’ chassis, all centered in the rear passengers’ compartment. The result is utterly enormous legroom fit for a king, or at least an NBA player.

I recently found myself with the Maybach S600, sitting in all its elongated glory, in my driveway. It’s $203,000 as-tested price easily surpassing the value of my rental property and personal vehicles with change to spare. Even the four-bedroom, 2,000-square-foot house my wife and I are building carries less of a premium. I’ll tell you, it’s an interesting feeling being behind the wheel of something worth more than the 30-year mortgage we face at the end of our lease. Needless to say, we’ve yet to acquire the prerequisite power and wealth needed to own such as the Maybach. Still, it was a heck of a press loaner.

Continue reading for the full review

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2016 Mercedes-Maybach 900 By Brabus

2016 Mercedes-Maybach 900 By Brabus

The 2016 Mercedes-Maybach S600 is already one of the most powerful, luxurious and exclusive production sedans on the planet, so what is a customer to do if he wants even more power, luxury and exclusivity? Send it to Brabus. Introduced earlier this year, the Brabus 900 shows the tuning potential of Mercedes’ flagship luxury sedan, and the world got its first live look at the high-powered Maybach limousine at the Frankfurt Motor Show.

From the engine to the highly detailed interior, the German tuner house has put its touches on every aspect of the latest Maybach, creating what is essentially a four-wheeled alternative to a private luxury jet. Now this isn’t the first time Brabus has gone to work on a Maybach sedan, but this new Brabus 900 far surpasses its predecessor in every regard, including making that car’s output of 749 horsepower and 811 pound-feet of torque seem downright feeble. I know, right?

Continue reading to learn more about the Mercedes-Maybach 900 By Brabus.

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Bentley Mulsanne Speed Vs. Mercedes Maybach: Video

Bentley Mulsanne Speed Vs. Mercedes Maybach: Video

Have you ever had a difficult time deciding whether to buy a Bentley Mulsanne or a Mercedes-Benz S-Class? Of course you have, it’s something we all struggle with almost daily. Motor Trend did a video comparison of the Mulsanne and the S65 AMG a while back, but now there is an S600 Maybach and a Mulsanne Speed, making the previous video worthless as a means of easing our anxiety over the decision of which car to buy. But just in time to keep us from spiraling into a serious depression over it, Motor Trend has released a new video.

Since this is a comparison of two limousines, the reviewer only gives a brief impression of what the cars are like from behind the wheel, and the majority of the review takes place from the back seat. The level of comfort, quality of the materials and ease of access to champaign are all factored into this review, but it obviously mostly boils down to a matter of taste, as both are pretty exceptional vehicles.
Continue reading for more.

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Daimler CEO Confirms Maybach SUV; Dismisses Audi Q1 Competitor

Daimler CEO Confirms Maybach SUV; Dismisses Audi Q1 Competitor

SUVs are the talk of the automotive world these days, with offerings ranging from massive people haulers like the Escalade to jacked-up hatchbacks that offer little more than a little extra ground clearance and all-wheel drive. Regardless of how irritating they are to some purists, these are what buyers want, and manufacturers can’t build them fast enough. Recent rumors have been circulating around Mercedes possibly planning a Maybach- SUV and a subcompact crossover to battle the Audi Q1. But while a new report claims that the Maybach rumor is true, it also claims that the subcompact rumor is false.

The report comes from the folks at Motoring.com.au, who had a conversation with Daimler executive, Dieter Zetsche. According to the report, Zetsche said that with Rolls Royce and Bentley both rolling out their own SUVs, the time is absolutely right for Maybach to have one of its own. Unlike the Bentley and Rolls people-haulers, however, the Maybach will be reliant on the product cycle of the Mercedes GLS, which it will be based on. The Bentley and Rolls SUVs are stand-alone models built separately from their respective parent companies’ product lines.

One SUV that appears to be totally out of the question is the rumored Mercedes-Benz Q1 fighter. According to Zetsche, that would require Mercedes to go into the A or B segment, which would step on the toes of Daimler-owned Smart. In the same breath, he also dismissed any competitor to the pint-sized A1.

Continue reading to hear my take on what this means.

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2018 Mercedes-Maybach GLS

2018 Mercedes-Maybach GLS

Mercedes’ most luxurious SUV ever will have a Maybach badge

In Daimler AG speak, the double-M luxury car emblem no longer means "Maybach-Manufaktur.” Now the iconic emblem stands for "Mercedes-Maybach," with the ultra-luxurious 2016 Mercedes-Maybach S-Class already making a name for the new sub-brand. The super-lux S-Class is just the first of an entire range of models set to wear the new emblem, as the German carmaker is now gearing up to introduce a hyper-luxurious variant of its full-size SUV, the GL-Class. Since Mercedes-Benz has already vowed to change its models’ names for a better clarity, the GL-Class will be renamed GLS following its mid-cycle facelift at the end of 2015.

In other words, the next Maybach-branded model from Stuttgart is likely to be called Mercedes-Maybach GLS500. Some unsubstantiated reports suggest that the GLS may get the twin-turbocharged V-12 instead of the V-8 though, which would obviously transform the "500" into a "600." Either way, it is not the new name that will leave the biggest impression. Instead, the big news will be just how opulent this rig will be. I am talking about a car that Mercedes-Benz wants to pit against the upcoming Bentley Bentayga, which not be an easy feat.

Judging by the amount of upgrades that the S-Class has received to be worthy of the Mercedes-Maybach moniker, the GLS should probably up that amount even more to keep up with the Bentley, which will be designed from the ground up to be the most luxurious SUV on the planet. Either way, Mercedes-Benz is obviously no stranger to ultra-luxury features, so the only question remaining is how distinctive the Mercedes-Maybach GLS will be compared to the standard model.

Click past the jump to read more about the 2018 Mercedes-Maybach SUV.

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Mercedes Plans Maybach-Branded SUV

Mercedes Plans Maybach-Branded SUV

Even though the Maybach-Manufaktur brand was axed by Daimler back at the end of 2012, the double-M emblem is far from being forgotten, instead it’s been transformed into a sub-brand for Mercedes-Benz, just like Mercedes-AMG. With the first model under the new Mercedes-Maybach moniker having been launched as the 2016 Mercedes-Maybach S-Class, an entire range of Maybach-branded Mercedes models will start appearing in the following years. The second one to do so will most likely be an ultra-luxurious variant of the GLS full-size SUV, which is what the facelifted GL-Class will be called.

The news comes via Autocar, which quoted Martin Hulder, the project manager for the S-Class. "The theory is that we will do more Maybach models," Hulder told the British car magazine. "But it will not be for all vehicles; any Maybach must make sense, because it is not just about putting an emblem on a car. Buyers rightly have high expectations of a Maybach, and we must be sure to always deliver on them." he continued.

The Mercedes-Benz GL-Class is heading toward its mid-cycle facelift, set to be unveiled at the end of 2015, which is also when its name will change to GLS. A Mercedes-Maybach GLS would therefore come in mid-2016 at the earliest, sporting a slightly longer wheelbase and exclusive interior appointments, while the third row of seats will be deleted. The top-of-the-range engine will likely remain the twin-turbocharged, 4.7-liter V-8, despite its future competitor from Bentley offering a twelve-cylinder power plant.

Click past the jump to read more about Mercedes’ future Maybach-branded SUV.

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2016 Mercedes-Maybach S-Class

2016 Mercedes-Maybach S-Class

The new-generation Mercedes S-Class made its world debut on May 15th, in Hamburg, Germany and it comes with lots of good news. Along with the new S-Class, Mercedes is using this new sedan to revive the old Maybach brand. The new model and sub-brand, now known as the Mercedes-Maybach S-Class, promises to be one of the most luxurious machines ever created.

The new Mercedes-Maybach S-Class sees a size increase of 8-inches in both overall length and wheelbase. This adds more interior space for the discerning passenger who demands nothing but the greatest in luxury. There is a range of models that scales from the S500 to the S600, with engine choices that include eight or twelve cylinders.

Mercedes officially unveiled the new car in both the USA and China nearly simultaneously at both the Los Angeles Auto Show here in the states and at Guangzhou in China.

Updated 01/16/2015: Mercedes announced that the all-new Maybach S600 will be put on sale in April 2015 at a starting price of $189,350, excluding $925 destination/delivery charge.

Updated 01/23/2015: We’ve added a series of new images from the car’s official debut at the 2015 Detroit Auto Show. Check the new images in the "Pictures" tab.

Click past the jump to read more about the future Mercedes-Maybach S600.

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Maybach Lineup Could Expand if the S-Class is Successful

Maybach Lineup Could Expand if the S-Class is Successful

The revival of the Maybach name is happening under different circumstances than its last incarnation. According to Mercedes S-Class’ Development Director Dr. Hermann-Joseph Strop, the German automaker wants to turn Maybach into an entire range of sub-branded models, provided that the new 2016 Mercedes-Maybach S-Class is a sales hit.

Strop stopped short of confirming those plans, telling Autocar that there are some qualifying conditions that need to be met before the company gives the green light to expand Maybach. It’s a different, if not more prudent approach than the last time Mercedes revived the luxury brand.

Back in 1997, the German automaker released two models, the Maybach 57 and 62 sedans, but poor sales and impact caused by the 2008 financial crisis forced Mercedes to drop Maybach from its production plans in 2011.

This time, Mercedes wants to test the waters and gauge the marketability of the Mercedes-Maybach S-Class before making any decisions. If the luxury saloon is received well, there’s a good chance that Mercedes will expand Maybach as the luxury equivalent of AMG.

A separate report from Auto News also claims that Mercedes is already planning a Maybach version of the S500 And S400 4MATIC. But the company might not just stop there. According to Strop, supplying the Maybach brand to just one car wouldn’t make sense so if Mercedes decides to create a Maybach sub-brand, super luxury versions of the E-Class, the GLS-Class, and the S-Class Coupe are all possible.

Let that sink in for a moment. A Maybach version of the S-Class Coupe? Sounds very interesting.

Click past the jump to read more about the Mercedes-Maybach S-Class.

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Mercedes-Maybach Will Also Offer S500 And S400 4MATIC Models

Mercedes-Maybach Will Also Offer S500 And S400 4MATIC Models

It’s no longer a mystery the Maybach name will be revived as the Mercedes-Maybach sub-brand for the 2016 model year, but it’s already obvious this second comeback is taking place under different circumstances. For instance, there will be no Maybach emblems and redesigned fascias, but only reworked interiors and additional badges on the trunk lid. In short, Maybach has been shifted from a stand-alone brand to a special-edition, luxury nameplate. The revival is already underway with the Mercedes-Maybach S600, but, according to Auto News, Mercedes-Benz doesn’t want to roll out more than just one model under the new moniker.

Scheduled to break cover at the Los Angeles and Guangzhou auto shows in November 2014, the S600 will reportedly be joined by two additional models motivated by smaller engines. Specifically, an S500 with a V-8 engine and an S400 4MATIC with a 3.0-liter V-6 and all-wheel drive will join the lineup later in the decade, Auto News reports. The new models, the first modern-day, Maybach-badged vehicles to use powerplants with less than 12 cylinders, have been designed to appeal markets with high taxation for large-displacement engines. The V-6, for instance, is expected to become popular with Chinese buyers.

There’s no word when these new models will go on sale, but we wouldn’t expect them to arrive before the 2017 model year.

In related news, Mercedes-Benz sales chief Ola Kaellenius ruled out a Maybach-badged SUV based on the GL. "I don’t want to categorically rule anything out, but at this stage we have no plans for it [a Maybach SUV]," he said.

Click past the jump to read more about the Mercedes-Maybach division.

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Video: Mercedes-Benz S-Class "Maybach" Caught Testing at Nurburgring

Video: Mercedes-Benz S-Class "Maybach" Caught Testing at Nurburgring

The Maybach brand may no longer exist, but Daimler is not willing to let it die altogether. Although it has yet to be officially confirmed, the moniker is set to make a comeback on an ultra-luxurious version of the brand-new S-Class. Specifically, the S-Class Pullman won’t be the only special-edition limousine, as an extended-wheelbase version of the S600 — the Maybach — is set to sit below the 250-inch-long Pullman beginning in 2015.

The upcoming S600 Maybach is still somewhat of a mystery, but various reports suggest it will sport a wheelbase that’s nearly eight inches longer than that of the long-wheelbase version of the S-Class. Spotted on public streets earlier in 2014, the S600 Maybach just traded the city’s narrow roads for the Nurburgring track. That’s right folks, this luxurious land yacht has sporty ambitions as well and the Germans are looking to sharpen its senses on the "Green Hell."

Granted, it’s rather awkward for a vehicle that’s longer than any other standard, full-size sedan to tackle the ’Ring at full throttle. And let’s face it, wealthy customers are more interested in the car’s sumptuous interior, massage seats and comfortable ride. However, Mercedes-Benz is known to have one of the most dynamic vehicle lineups on the market, and the S600 Maybach needs to fit in. Especially considering the $400,000 sticker that’s rumored to adorn its windshield.

Naturally, tackling the ’Ring’s tight corners at high speeds is somewhat of a struggle for the S600 Maybach, but the limousine fares quite well given its curb weight and elongated body. It’s a bit early to judge, but it seems Mercedes’ rival to the Bentley Mulsanne and Rolls-Royce Phantom is impressively sporty.

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Daimler Planning to Revive Maybach Brand and Pullman Expected Later This Year

Daimler Planning to Revive Maybach Brand and Pullman Expected Later This Year

With the long-wheelbase version of the Mercedes-Benz S-Class already underway, it appears that Daimler is set to revive the Maybach nameplate for an even longer version of the luxury-packed limousine.

According to Reuters, the Maybach-branded Mercedes will be quite a land yacht, sporting a wheelbase that’s 20 cm (7.9 inches) longer than that of the extended version of the S-Class.

The added length and luxury amenities, such as "soft-touch leather and bespoke materials", will also reflect in the vehicle’s price tag, which is expected to be "more than double the €165,000 ($228,000) asking price" of the current Mercedes-Benz S600.

However, don’t expect for the Maybach to fetch more than $400,000 before options in the U.S., as the aforementioned price applies to the European-spec version — it will be lower Stateside. Nonetheless, the limousine will sit between the Bentley Mulsanne and the Rolls-Royce Phantom price-wise.

If you’re thinking that this all sounds familiar, it should, because the Maybach will likely be closely related to the Pullman that we’ve caught testing. The Pullman, according to the source, is actually even longer yet at nearly 260 inches, and will be aimed at heads of state and oligarchs, especially in its nearly $1 million armor-plated version.

We will find out more about the Pullman later this year, as the vehicle is scheduled to be showcased during both the Los Angeles and the Guangzhou auto shows this fall.

Click past the jump to read more about the 2015 Mercedes-Benz S600 Pullman.

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2014 Maybach 57S By Knight Luxury

2014 Maybach 57S By Knight Luxury

Even thought Daimler decided to drop the unsuccessful Maybach brand, tuners still show interest in the luxury limousine. Florida-based tuner Knight Luxury came up with a very cool "Sir Maybach 57S" tuning kit that shows that even now, the 57S still has strong potential.

As expected, the tuner decided to update the exterior and the interior look of the limousine, but it also made some important changes under the hood. This is where the tuner installed a four-pipe sports exhaust system with valve control and Rennkats that increases the final output up to 712 horsepower — an healthy increase over the 543 horsepower found in the standard model.

All the exterior additions were made from carbon fiber and they include new front and rear aprons with integrated LED daytime running lights, a new hood and trunk lid, rear diffuser and a new rear spoiler. For good measure, the tuner also swapped out the stock engine cover for a carbon-fiber one.

Click past the jump to read more about the Maybach 57S by Knight Luxury.

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Report: Daimler Pulls the Plug on 2013 Maybach Models

Report: Daimler Pulls the Plug on 2013 Maybach Models

When Daimler started offering $100,000 rebates on new Maybach models, the writing was on the wall that the failing ultra-luxury car company was about to be taken off of life support. About four months have past since the rebates began and it is official now, as Daimler has eliminated all plans for 2013 Maybach models.

When Daimler restarted Maybach production in the early-2000s, it never really took off, as Bentley and Rolls Royce had the ultra-luxury market pretty well tied down. Maybach continued floundering around until 2011 when Daimler finally announced that it would cease production by 2013. A promise that Daimler certainly held true on.

The worst thing is that Daimler didn’t even issue a press release on its cessation. The only send off that Maybach has received is a “Discontinued” label next to every model on its price list as an indicator of its death. The other indicator is the fact that the Maybach website is nearly inaccessible now.

So, farewell to Maybach, yet again... Maybe we’ll come across you in another half-century or so. Maybe VW is interested in snagging it up... We’re kidding, sort of.

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Bargain Basement Luxury: Maybach begins giving the largest rebates in history

A little while ago we reported that Daimler – former owner of Chrysler – was about to give up on yet another one of its brands. This time it is not the middle-class Chrysler lineup, but instead it is the extremely expensive Maybach lineup. Daimler’s not even making an attempt to sell it, it’s just axing the failing company altogether.

In light of its upcoming release, Daimler is trying to rid itself of every last one of these nearly half-million-dollar machines. It is now taking drastic measures by adding in a $100,000 rebate. We’ve heard of crazy rebates upwards of $10,000 on some high-end cars, but $100K, really?

Then again, ridding itself of the remaining $376,000 Type 57 and the $427,000 Type 62 is not going to be an easy task. Maybe cutting the price by nearly one-third and one-fourth, respectively, will do the trick. Besides, reports say that Maybach loses roughly $500,000 on every model it sells, so what’s another $100K per car?

After this whole snafu, it appears that the “Maybach” name will again remain dormant in the automotive world, which it did from 1940 to 1997, for a very long time to come. So if you want an ultra-luxury car “on the cheap,” that may soon be worth tons of money as a collectable, swing on down to Maybach, if you can find a dealer, err, “studio” anywhere, and claim your cool $100K rebate.

We’re curious to see what kind of crazy restrictions there are to getting this rebate. We all know there is some kind of catch. Missing out on a $1,000 rebate due to some weird financing requirement ticks us off enough; missing out on $100K would likely send us into a small temper tantrum.

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Daimler gives up on the Maybach, for good

Daimler gives up on the Maybach, for good

The Maybach will be no more in 2013 as Daimler will shutter the brand for good. This is a move that should have happened years ago since the ultra-luxury car company lost almost $439,000. Wait, did I say $439,000? What I meant was $439,000 on every single Maybach sold. So, how many were sold in it’s seven year production run? 3,000.

Since you’re still trying to do the math in your head; I’ll just spell it out for you. $1.3 billion dollars. Not only did the Maybach fail to compete with Bentley and Rolls, but they also became one of the biggest failures in automotive history. When the Maybach first launched, Daimler expected to sell a couple thousand every year. In 2010, 63 were sold in the U.S.

The demise of the long, overpriced Maybach may not be all bad news though. In order to fill the gap, Mercedes will start selling ultra luxurious trims on the S-Class. And with the market for $200,000 plus cars only growing, we can probably expect to see even more luxury models from Mercedes. So, don’t be sad all you 1 percenters out there, because you will always be able to find that ridiculously overpriced, luxury sedan to park in your fifteen car garage.

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Bentley plans for the future with hybrid models and hopes to snag Maybach customers

Bentley plans for the future with hybrid models and hopes to snag Maybach customers

Bentley is extensively prepping for their future with a couple of new paths to higher sales. Just recently, the company has downsized from a W12 to a V8 engine and their next course of action is to offer a plug-in hybrid model. In an interview with Car and Driver, Bentley CEO Wolfgang Dürheimer reported that the hybrid system could be based on Volkswagen technology and that it could combine either a W12 engine or a V8 engine with an electric motor placed between the engine and transmission. This system will allow an electric-only range of 16 to 19 miles - a relatively good range considering we are talking about very heavy vehicles.

Another new direction Bentley is taking, and probably the stranger of the two, is their announced plans to steal customers from Maybach. This bit of news came shortly after Mercedes announced that the last Maybach unit would be produced in early 2013. Bentley hopes that this termination of production will get stars like hip-hop artist Jay-Z, actor Samuel L. Jackson, and King Juan Carlos to turn their attention from the old Maybach models to Bentley’s line-up. We would think that Rolls Royce would be a good candidate as well, but Bentley wouldn’t be a bad way to go either.

"The withdrawal of Maybach is a business opportunity for us and we’re going to use it," Bentley Chief Executive Wolfgang Duerheimer told Reuters. And they aren’t too worried about Mercedes’ decision to offer an S600 Pullman because "they wanted something more exclusive than a Mercedes in the first place, so Rolls or Bentley would seem an obvious substitution."

In this war, Bentley has the advantage of planning alarge luxury SUV that will be placed over the top Cayenne and it will be "highly customizable, including a wealth of interior materials and a choice of four- or five-passenger configurations."

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Mercedes officially drops the knife on Maybach

Mercedes officially drops the knife on Maybach

We knew that the time was coming eventually, and according to a source who spoke to Autoweek, the end has finally come to pass for Maybach.

Mercedes-Benz, the company that revived Maybach nine years ago, is finally pulling the plug on the luxury line in 2013. The decision to drop Maybach was spurned by disappointing sales figures for its two core models, the 57 and the 62. It certainly didn’t help matters when efforts in trying to jumpstart the company didn’t amount to anything, particularly when a proposed deal with Aston Martin to assist in building future models ended up falling by the wayside.

For now, the plan is for Maybach to continue selling the two models until 2013 when Mercedes’ fifth generation S-Class finally hits the market. The next-gen S-Class will likewise see an all-new S600, which you could take the reins from Maybach in competing in the ultra-luxury market currently dominated by Rolls-Royce and Bentley.

We can’t say that we didn’t see this coming, although we’re a little disappointed that Mercedes didn’t exercise a little bit more patience before they cut the cord. Then again, it wasn’t our decision to make and if Mercedes really wanted to cut their losses on the brand, they have every right to do so.

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2011 Maybach Berline Carriage: "Cinderella and the Maybach Berline"

2011 Maybach Berline Carriage: "Cinderella and the Maybach Berline"

Taking a page from one of history’s most beloved fairy tales, the "Cinderella and the Maybach Berline" movie stars Cindy, a simple and down-trodden young lady who spends her days working at her father’s workshop while her stepmother and her spoiled princess of a daughter spend theirs living it up at the Billionaires Club.

Sounds familiar, doesn’t it?

On the night of her birthday, though, Cindy’s father bought her a beautiful dress and gave her the chance to hit the town while behind the Maybach Berline Carriage prototype. Inspired by the Mercedes-Benz GL-Class, the futuristic Maybach is an autonomous E-Cell - or F-Cell - vehicle that’s tele-operated via a satellite link to a Maybach Virtual Chauffeur Center. The ’no driver’ set-up of the car allows for more interior space on the vehicle, leaving plenty of room for passengers to enjoy the comforts of luxury in a moving, private setting. Among the features decked out in the futuristic Maybach, include a vis-à-vis seating layout with a “Royal Lounge” on one side and two single seats on the other. There’ also a large glass screen that displays 3D laser projection, which, in turn, is suspended from the ceiling and can display the Virtual Chauffeur or a variety of media and entertainment. The Berline Carriage also has large divided gullwing doors that carry their own oversized privacy glass and retractable stairs to make for convenient loading and unloading.

Suffice to say, this quintessential ’futuristic rom-com’ will show us the story of the the 21st century Cinderella - or Cindy - complete with a romantic twist and a young, dashing prince.

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2011 Maybach Edition 125!

2011 Maybach Edition 125!

Maybach is celebrating its 125th anniversary with the unveiling of a one-off Edition 125! at the International Motor Show in Frankfurt. According to the manufacturer this special edition model "presents exquisite new possibilities for individually styling the high-end saloons."

The Maybach Edition 125! was created as a celebration of the 125 years of the automobile and it also honors the ingenious designer behind the brand, Wilhelm Maybach. The 125! is painted in a newly created Tahiti Black/ Patagonia Silver combination that works well with the lavish contour lighting and laser-engraved light motif in the front armrest. Other features for this special one-off model include a glove compartment lid that has been embroidered with the signature of Wilhelm Maybach, silver-colored top-stitching, silver carbon fiber and black piano lacquer trims, 20" matte black wheels with high-sheen spokes, and a newly styled radiator grille.

Along with the new Edition 125!, Maybach also brought the restyled versions of the 57 and 62 that debuted earlier this year. These models received a new chrome radiator grille, a new front bumper, a redesigned hood, re-styled side mirrors, new rear light clusters, and new-look 21-spoke, 19-inch wheels for the standard models and 12-spoke, 20-inch wheels for the S variants. The 57S and 62S models are powered by a 12-cylinder engine that develops a total of 630 HP. The 57 and 62 models get a 6.0 liter V12 supercharged and turbocharged engine that develops 542bhp.

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