2010 Mazda Shinari Concept
Mazda Shinari Concept
Another four door sports coupe for all to love or hate. This one comes from Mazda and was unveiled in Milan, Italy. The new Shinari is a four-door concept car that illustrates the direction Mazda will be taking for the design of their future cars. This direction is the result of a collaboration between Mazda’s styling studios in Germany, the United States, and Japan.
With the launch of the new concept, Mazda also announced that the company’s future design language will be described by the word Kodo, which is Japanese for soul of motion. Talking about the new design language, Ikuo Maeda, general manager of Mazda Motor Corp.’s design division said: "this design will lead to the next generation of Mazda design and will lead to other elements."
Mazda is taking a little of a vivacious step for them with this new design concept and they are increasing the move by announcing that they will also be working on improving the quality level of its interiors for future vehicles: "We want to play in the same group as BMW and Audi. On fit and finish we want the same level of quality." That’s a little of a reach, don’t you think?
Updated 09/04/2010: Mazda has unveiled today the official details on the new "Kodo - Soul of Motion" design language and the Shinari - the first vehicle built to embody this new design theme. There is also a new set of high res images. Hit the jump to get full details!