On January 30 Mazda will celebrate its 90th anniversary, and to mark the event the automaker revealed a special edition Mazda3 for the Japanese market. Called Mazda3 90th Anniversary Special Edition, the model will feature the award-winning fuel saving i-stop system and will offer outstanding eco-friendly and safety performance. It will also be the first model to be painted in the new Gunmetal Blue Mica exterior finish.

Press release after the jump.

  • 2010 Mazda3 90th Anniversary Special Edition
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Press release

As part of celebrations marking its 90th anniversary, Mazda Motor Corporation today launched special edition versions of the Mazda Axela sports compact (known overseas as the Mazda3) and Mazda Biante mid-size tall ‘high-roof’ minivan for the Japanese market. Both models are equipped with Mazda’s unique idling stop system, i-stop, and go on sale today at all Mazda, Mazda Anfini and Mazda Autozam dealerships throughout Japan.

Founded in 1920 as Toyo Cork Kogyo Co., Ltd., Mazda will reach its 90th birthday on January 30, 2010. The two commemorative special edition models feature the award-winning i-stop system and offer outstanding eco-friendly and safety performance as well as Mazda’s hallmark fun-to-drive attributes. In Japan, i-stop’s list of accolades includes the 2009 Eco-Products Award from the Ministry of Land, Infrastructure, Transport and Tourism, and the 2010 RJC Technology of the Year award.

Both special edition models qualify for Japan’s eco-car incentive program and 75 percent tax reductions under the government’s eco-car tax reduction program.

The Mazda Axela 90th Anniversary Special Edition is based on the four Axela grades that come with i-stop. It will be the first Mazda in the Japanese market with the exclusive exterior body color, Gunmetal Blue Mica. The Mazda Biante i-stop Smart Edition, also launched to celebrate Mazda’s 90th birthday, is based on the 20CS model grade. Its features include i-stop, Dynamic Stability Control (DSC) and Mazda’s Advanced Keyless Entry System.

What do you think?
Show Comments


  (412) posted on 07.15.2011

Well, I guess they have made an elegant styling for this vehicle and I have to say that it really fits for a special edition. I wonder if they have made a engine upgrade for this car.

  (467) posted on 07.15.2011

The styling of the car is quite impressive. However, its kind of sad that a special edition is not that special at all for they only have made a modification in the exterior of the car.

  (702) posted on 07.12.2011

The weak side of a special edition is that most of the car manufacturer tried to make it identical with their existing production or sometimes they made some modification and called it ’special edition’ which is sad.

  (442) posted on 07.12.2011

After looking at the car, all I can say is wow! The detailing of the car is quite impressive and its very sporty. I like the aggressive look of this car though its figure performance haven’t mentioned.

  (683) posted on 03.7.2011

Wow, that’s interesting. Even before they I thought that M3 design for the Coupe and Spider were lacking of something especially on the taillights.
I do hope that it would be pretty good like the M6.

  (1211) posted on 11.7.2010

I hope the production model comes with a shift nob.

  (859) posted on 05.3.2010

Good car, very aggressive looks but lack in power... it only has a 105HP.. and can run as fast as 210KPH on 6400RPM...

  (460) posted on 03.29.2010

I love that special edition car but how do manage to accompany the customer demands if they want more of that car?

  (807) posted on 02.18.2010

I love the new style of mazda3, nice interior.

  (859) posted on 02.4.2010

well i really love to drive specially with our mazda 3, it handles and performs well, but what i dont like about is it’s big mouth, i really hate it.

  (518) posted on 01.31.2010

90 years eh, well, that has been a long time and I had to say congratulations. I have been a fan of Mazda 3 for quite some time now and I am pretty excited to be seeing this 2010 version. I do hope though that it reaches other parts of the world faster.

  (798) posted on 01.31.2010

well mazda 3’s fog lamp is the same as the mazda 2, well mazda should fit all their vehicles with istop to make it safer to drive.

  (1333) posted on 01.27.2010

Congratulations to Mazda for the 90 years of excellence in Auto industry, I really want to get my hands on this Special edition of Mazda 3, good thing that Mazda already uses the i-stop technology to make their car more safer to drive.

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