With seemingly every automaker outside of Europe getting into the groove at the 2012 SEMA Auto Show, Mazda isn’t going to be left in the sidelines on this one.

The Japanese automaker is on hand in Las Vegas with a steady diet of customized CX-5 SUV’s, beginning with the CX-5 Dempsey.

In case there’s any confusion with what the name is alluding to, it apparently points to one Patrick Dempsey, the hotshot Hollywood actor who also moonlights as a Mazda driver in the Grand-Am series.

In dressing up the CX-5 Dempsey, Mazda opted for a glossy Grey Anatomy paint base with matching strips of Brilliant Black. Adding to the appeal of the SUV are Luminous Red graphic lines with Bright White borders and Black Mica matte finish details on the tailgate that run across the lower portion of the SUV. The CX-5 also carries a Thule Atlantis rooftop cargo box and a bike rack that carries a pretty sick performance called the Specialized Bicycle S-Work Tarmac racing cycle. Yep, that’s the same one used by Russian Olympian Alexander Vinokourov when he raced to the gold medal at the London Summer Games in July 2012. In addition, the specialized CX-5 sits on a set of 20" Mazda Design-customized black chrome alloy wheels wrapped in Michelin Latitude Sport all-season tires. Each wheel, in particular, displays a single double-spoke in glossy Luminous Red, a color that Mazda only uses in limited edition cars.

At the rear of the CX-5 Dempsey, you’ll find the S-Works Tarmac SL4 Red that comes with a Carbon Satin carbon fiber frame with Red Keyline highlights and secured by a Thule T2 carrier.

Inside, there’s plenty of modifications to go around, too. Black perforated leather inserts come with gray aniline leather bolsters and red accents. This three-way color scheme is an allusion to the SUV’s dynamic exterior body colors. The interior also received a leather overload with Luminous Red stitching while the full-length decorative panel was custom painted in glossy Brilliant Black with a matching single Luminous Red outline and a Bright White vehicle model imprint. 

  • 2013 Mazda CX-5 Dempsey
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What do you think?
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  (305) posted on 10.31.2012

i love the new design ideas mazda has applied. and this model enhances them and underlines the clean lines. i think it is a good project.

  (302) posted on 10.31.2012

if available, i would get this car. i like the concept behind it.

  (312) posted on 10.31.2012

although this may not be as spectacular as other SEMA participants, it sure is more useful than most.

  (305) posted on 10.31.2012

i think this is a useful car: you can take your bike with you, you have the extra boot space and a generous interior.

  (422) posted on 10.31.2012

i think this is a good looking car that has lots of practicality to it.

  (509) posted on 10.31.2012

this car is meant to go camping with it. or at least road tripping. nice!

  (452) posted on 10.31.2012

what i love is that they added the bike. that alone costs as much as a cheap car, at least.

  (475) posted on 10.31.2012

i love the red accents on the car. and the rims are great!

  (542) posted on 10.31.2012

well, they did more than just tune the paint. and the aspect of the car is awesome, no matter what you say. and the custom leather on the interior.

  (516) posted on 10.31.2012

so why bother make a "tuned car" if all you tune is the paint?

  (542) posted on 10.31.2012

they did not mention any performance modifications, so i guess they did not go there.

  (516) posted on 10.31.2012

did they make any modifications to the performance of the car?

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