In recent years, Mazda has redesigned nearly its entire lineup of vehicles, giving them a fresh look through the KODO design language, and a range of fuel-efficient SkyActiv engines. However, the CX-9 SUV has soldiered on virtually unchanged since 2006, remaining the only survivor of Mazda’s partnership with Ford. At the same time, the 2010 Mazda CX-7 was discontinued in 2012 due to poor sales. While the CX-9 is most certainly in for a refresh soon, the CX-7 could return in the lineup.

At least that’s what Mazda’s new concept, launched at the 2015 Frankfurt Motor Show, suggests.

Dubbed Koeru, which is Japanese for "exceed" or "go beyond," the concept is described as the brand’s "latest venture into the growing crossover SUV market, where the company is again looking to surpass existing standards and raise the bar for performance, efficiency and overall value."

Though there’s no official word as to what production model this crossover previews, it looks a lot like a midsize SUV. Or the exact same type of vehicle Mazda didn’t offer since the CX-7 was phased out three years ago.

Updated 09/22/2015: We’ve added a series of new photos we took at the 2015 Frankfurt Motor Show. Find them in the "Pictures" tab.

Continue reading to learn more about the Mazda Koeru.

  • 2016 Mazda Koeru
  • Year:
  • Make:
  • 0-60 time:
    7.5 sec. (Est.)
  • Top Speed:
    125 mph (Est.)
  • car segment:
  • body style:


2016 Mazda Koeru High Resolution Exterior
- image 646032
2016 Mazda Koeru High Resolution Exterior
- image 646033
2016 Mazda Koeru High Resolution Exterior
- image 646031

The first thing that catches the eye while looking at the Koeru is the KODO-styled front end with the massive, shield-shape grille, muscular front fenders, and slender headlamps. Just ignore the conceptual lines and you’ll see the same familiar design adorning the 2016 Mazda CX-3 and 2016 Mazda CX-5 crossovers, but with a dash of sportiness due to the thinner headlamps and more aggressive front bumper.

The same goes for the rear fascia, where the usual taillights have been replaced with smaller units, while the bumper received larger exhaust outlets. The sloping roof and tailgate give the crossover a coupe-like appearance highlighted by the blacked-out pillars. The wheels are bigger than usual and feature a special design.

Measuring 181.1 inches in length, the Koeru is only 2.4 inches longer than the CX-5. At the same time, it’s three inches shorter than the CX-7, which backs rumors that this concept previews the return of Mazda’s midsize SUV. Although early reports claimed the Koeru will actually become the next-gen CX-9, the concept is way too small, needing an extra 18 inch to its length to become a full-size vehicle.

Exterior Dimensions

Length 4,600 MM
Width 1,900 MM
Height 1,500 MM
Wheelbase 2,700 MM


There’s no word as to what we will find inside the Koeru and official photos have yet to be released, but I expect the crossover to showcase a slightly futuristic cabin with details we might not see in a production Mazda for a few years. However, it should also display a number of features that will make it into the next-generation CX-7 with mild alterations, including the dashboard and the center stack.


2016 Mazda Koeru High Resolution Exterior
- image 646028

Although Mazda says the Koeru employs "the latest SkyActiv technologies," there’s no information as to what motivates the concept. Given the size of the vehicle, 2.5-liter four-cylinder seems like the best choice, but wouldn’t be surprised to see an uprated version of the same unit, as Car and Driver reports that the next CX-7 could get the same turbo-four as the upcoming 2016 Mazda3 MPS.

Performance aside, Mazda says the Koeru is significantly quieter due to its "breakthrough NVH technology that thoroughly quells noise and vibration path." Additionally, the brand claims that the new technologies in the SUV "deliver high-quality, amazingly refined driving not offered by the existing crossover vehicles on the market today." Guess we’ll find out more about that when the production version of this vehicle arrives in dealerships.


2016 Mazda Koeru High Resolution Exterior
- image 646029

There’s too little info to draw a proper conclusion here, but looking at previous Mazda models, a new production vehicle sporting the brand’s KODO design is excellent news. Also, the fact that this concept may signal that Mazda wants to climb another step toward the premium market and "raise the bar" in every department makes me anxious to see what the Koeru has in store as a production model. Meanwhile, all we can do is hope that the concept’s sleek features will find their way on the production SUV as well.

  • Leave it
    • Unknown drivetrain
    • No technical details

Updated History

Updated 09/15/2015: The new Mazda Koeru made its world debut at the 2015 Frankfurt Motor Show.

What do you think?
Show Comments
Car Finder: