Mazda Introduces Virtual Reality Test Drives At U.K. Dealers
Mazda is giving its U.K. customers a chance to wring some zoom zoom out of the new CX-5 on the Longcross test track in Surrey, no helmets required. Sounds like a lawsuit waiting to happen, right? Not when the experience happens via virtual reality.
“With virtual reality our aim is to create a sense of oneness with the car through an immersive experience,” says Kim Crawford, Mazda U.K. Marketing Communications Manager. “You literally get a test drive experience on a track, whilst sat inside the all-new Mazda CX-5 without leaving the building.” U.K. residents are encouraged to check out the new tech at four select Mazda shopping centers, including Bullring, Birmingham, August 5th and 6th, Trafford Centre, Manchester, August 12th and 13th, Bluewater, Kent, August 19th and 20th, and Braehead, Glasgow, September 2nd and 3rd. And while the 175-horsepower SUV isn’t exactly the Japanese automaker’s most adrenaline-inducing model on offer, the virtual experience should be a big step up from the normal test drive routine on public roads. Which begs the question – how will technology change the car buying experience in general? Read on for our take.
Continue reading for the full story.
2016 Mazda2 Red Edition
The fourth-generation Mazda2 arrived in 2014 with a brand-new exterior design and a revamped interior. Like most recent Mazda models, the small hatchback also adopted the brand’s "KODO - Soul of Motion" design language and a more upscale cabin that includes a digital instrument cluster and a leather steering wheel on the more expensive trims. The new generation also brought new engines to the Mazda2. Depending on the market, customers can choose between 1.3-liter and 1.5-liter gasoline engines or a 1.5-liter diesel. All three have four-cylinder configurations and Mazda’s latest SkyActiv technology.
Arguably one of the prettiest cars in its segment, the Mazda2 has become popular in certain European markets, especially in the United Kingdom. As a result, Mazda has already launched the special edition Sport Black in the country. Now, the Japanese are introducing a new limited-edition model. Dubbed Red Edition, it comes with two optional exterior colors at no cost and bespoke accents inside and out. It is based on the SE-L Nav trim and comes with all the goodies available with the pricier model.
The Red Edition is limited to only 400 units and won’t be sold outside Britain. Don’t get your hopes up on finding a special-edition Mazda2 model in the U.S. because the little hatchback is not available Stateside.
Continue reading to learn more about the Mazda2 Red Edition.
The 2015 SEMA Show proved to be an exciting event for Mazda MX-5 enthusiasts. We saw the Japanese automaker launch the Speedster and Spyder concepts, which took the sportiness of the fourth-gen Miata to a new level, thanks to their reduced curb weights and bespoke features. Unfortunately, Mazda doesn’t plan to produce either of the two, meaning U.S. customers are stuck with the stock version for the time being.
Not that this is bad news, but many enthusiasts have been clamoring about a more powerful (turbocharged) version or at least a couple of special-edition models.
While that’s not likely to happen in the U.S. at least until 2016, British drivers have already been granted access to a special-edition model. Dubbed Sport Recaro, the model is more of a trim update rather than a stand-alone version, but it comes with plenty of bespoke features and in fewer numbers than usual to qualify for a "limited-edition" badge.
The MX-5 Sport Recaro is based on the range-topping Sport Nav trim, which is already a well-equipped model, but its unique features help it stand out among other Miatas. Furthermore, it’s not as expensive as its limited-edition status suggests, providing more bang for the buck than similar models from other automakers. Find out more about it below.
Continue reading to learn more about the Mazda MX-5 Sport Recaro Limited Edition.
The current 2014 Mazda2 will soon leave us as the fourth generation is ushered in to take its place. But before it goes, UK customers will have a chance to snag a special iteration of the third-gen vehicle, dubbed either the Black Edition or the White Edition, depending on preference of hue. At seven years old, this five-door supermini might be a bit long in the tooth, but that hasn’t stopped the Japanese automaker from gussying it up one last time before putting it away.
The Mazda2 is a car that touts a bit of a double identity, with comfortable commuter and corner slicing, front-wheel-drive performer both making an appearance on its resume, all at an affordable price. It may not be the most exciting vehicle to fly the Mazda badge, but for under $20,000, it gets the job done. We’ve seen this vehicle around in one form or another since 1996, and its tall design was created to maximize space despite somewhat pint-sized exterior dimensions. Between 2007 and 2014, the Mazda2 was available as a three-door hatch, a four-door sedan, or a five-door hatch. Now, Mazda hopes to grab at least a few more five-door lovers with these two new limited production versions.
As the new generation nips at its heels, it might be difficult to rationalize the purchase of the Black and White Edition. However, Mazda is betting on a dash of interior upgrades and unique exterior styling cues to draw in buyers.
Click past the jump to read more about the Mazda Black And White Edition.
There’s nothing like special-edition MX-5s, but in the U.S., we so rarely get a crack at them. Another non-U.S.-bound, special-edition MX-5 is this Sport Venture model — this model will also be available on Mazda5 and Mazda2.
The Mazda MX-5 Sport Venture starts off with your choice of two all-new colors — Titanium Flash and Chrystal Blue Mica — bright-silver mirrors, bright alloy wheels and exterior badges.
On the inside, this special model gets a high-performance navigation system with a 6.1-inch display screen and Bluetooth connectivity to help set it apart from the rest of the MX-5 lineup. It also includes a stone leather interior with heated sport seats.
Under the hood, the MX-5 Sport Venture is available with a 1.8-liter four-pot with 126 PS (124 horsepower) in its soft-top and hard-top variants, or an optional 2.0-liter four-cylinder with 160 PS (158 horsepower) in the hard-top model. Sure, that’s not a ton of power, but the MX-5 never has been about raw power.
The price for this special-edition MX-5 starts at £18,995 ($31,170 at the current exchange rates).
Click past the jump to read more about the 2014 Mazda MX-5.
If you haven’t heard anything about the MX-5 in the past few months it’s only because Mazda is quietly preparing to unleash the new generation soon. Still, in order to keep our attention focused on the model, Mazda announced today the MX-5 Sport Graphite. This release comes as no big surprise, as the MX-5 remains the world’s best-selling two-seat sports car with almost 1,000,000 units sold around the globe.
The model was initially unveiled in 1989 and it is currently in its third generation. All the three generations were built with the "Jinba ittai" credo in mind, which can be translated as "rider and horse should be one body."
What makes the MX-5 so cool is the fact that it managed to keep its origins during all the three generations, and each one was an evolution of the previous one.
Click past the jump to read more about the Mazda MX-5 Sport Graphite.
Mazda UK is adding four new special editions to its lineup, one of them being a MX-5 Venture Edition. The new special edition is on sale now with prices starting £18,895 (about $28,800 at the current exchange rates) for the 126-horsepower, 1.8-liter-powered Venture Edition soft-top version and up to £22,295 (about $34,000 at the current exchange rates) for the 160-horsepower, 2.0-liter-powered Venture Edition Roadster Coupe with powered folding roof.
The new MX-5 Venture Edition will be distinguished by a new set of 17-inch Bright Finish alloy wheels on the outside. On the inside, Mazda is offering heated tan leather sports seats and tan leather door inserts.
The new Venture Edition will be offered in four exterior colors: Brilliant Black, Copper Red Mica, Meteor Grey Mica and Stormy Blue Mica. Each color will be combined with a set of “Venture Edition" badges, while the soft-top models will be offered with a tan fabric roof.
Mazda has already announced plans to unveil a new generation Mazda3, but until that new model arrives in 2014, the British market can take advantage of two very cool editions based on the current Mazda3 MPS. The two new models, Tamura and Venture, are priced from £15,995 (about $25,700 at the current exchange rates) and £17,495 ($28,150 at the current rates), respectively.
The new Tamura Edition will be offered with an impressive list of standard equipment: 17" alloy wheels, Sports styling kit, front fog lights, electric windows, six-speaker audio system, dual zone climate control air-conditioning, front, side and curtain airbags, and a Thatcham Cat 1 alarm.
The Venture Edition will add light gunmetal alloys wheels, a unique rear spoiler, privacy glass, 5.8-inch Sanyo TomTom navigation, Bluetooth hands-free, automatic lights and wipers, cruise control, and heated front sports seats.
Both models are offered with either a 1.6-liter MZR petrol or diesel engine, both delivering improved fuel economy by 1.4%. Co2 emissions are also reduced by 2%.
Despite having more special edition versions than any model in recent history, the Mazda MX-5’s popularity doesn’t appear to be waning any time soon.
Over in the UK, the Japanese sports roadster is still a hot ticket, so much so in fact that Mazda has decided to give the UK market yet another special edition model of the MX-5.
Say hello to the MX-5 Kuro Special Edition.
Available in two variants - one for the soft-top and one for the folding hard top - the MX-5 Kuro Special Edition distinguishes itself from the rest of its MX-5 peers with a host of aesthetic alterations, including a race car-inspired exterior graphics, black detailing around the front grille and front fog lights, ‘Kuro Edition’ badging all over the exterior, and a new set of 17" alloy wheels. The special edition model also gets a new rear sports bumper, a larger sports exhaust, and a choice of three different color options: Velocity Red Mica, Crystal White Pearlescent, and Brilliant Black.
Inside, the MX-5 Kuro Special Edition gets treated to Stone and Black heated leather seats, Stone leather door inserts, red stitching, a silver interior panel with red accents, alloy pedals, and floor mats with a race-inspired logo.
The soft-top variant of the Kuro Special Edition will come with a 1.8 liter engine that nets 126 horsepower and 123 lb/ft of torque while the hard-top model will be powered by a 2.0-liter four cylinder engine that produces 167 horsepower and 158 lb/ft of torque.
200 units of the soft-top model will be available in the UK at a price of £18,495 ($28,890), while 400 of the hard-top variant will be available at a price of £21,995 ($34,350).
Mazda is adding yet another special edition on the British market, this time based on the Mazda6 sedan. The new Venture Edition will be offered on both petrol and diesel models, sedan and station wagon edition and will be priced from £21,000 - or about $33,500 at the current exchange rates.
On the exterior the new Venture Edition will be distinguished by a new set of 17" gunmetal alloy wheels, sports front grille, privacy glass and a special range of colors: Brilliant Black and optional Crystal White Pearlescent, Black Mica or Stormy Blue Mica. Only for this edition Mazda is offering a unique Dolphin Grey Mica exterior paint. The interior adds Sanyo TomTom navigation, integrated Bluetooth, half-leather seat trim and heated front seats.
"The arrival of the new Mazda6 Venture Edition models, with their unique combination of advanced technology, sports styling, a premium interior and great added value, will attract new consumers to our showrooms," said Peter Allibon, Sales Director, Mazda UK.
Chalk up another achievement for Mazda and it’s iconic roadster, the MX-5.
Twenty years after the roadster landed in the UK, the MX-5, aka the Miata, hit the ever-prestigious 100,000 units sold. It has been widely regarded that the MX-5 is one of the most popular vehicles of all time and the roadster has been a hot seller in the UK since it first arrived in 1989, compromising of over 10% of the vehicle’s global sales figures.
The Miata’s popularity in the land of fish and chips reached its apex a few years ago in 2007 when the venerable roadster sold an unprecedented 9,234 units in the UK alone.
Mark Cameron, sales director of Mazda UK, made no bones about the appeal of the MX-5 to the British car-buying market. “We are the biggest market for this car due to our love of open-top two seat sportscars”, he said.
“The Mazda MX-5 finds its roots in the British heritage of soft top sportscars and has been loved by British motorists since the day it arrived on these shores.”
It’s quite an achievement to sell 100,000 models of the same car encompassing three generations in one country alone. So let’s toast a cup of tea to Mazda for the milestone achievement. At the rate it’s going, we won’t be surprised if the MX-5 continues to sell like pancakes across the pond.
For those folks who don’t know, the Mazda RX-8 R3 Edition features a new sport pack consisting in a re-designed front bumper, new side skirts and rear wing spoiler, Recaro sport buckets and stylish 19” alloy wheels. According to the Japanese manufacturer the new edition promises to deliver more stability and better steering due to the new Bilstein sports suspension kit. Mazda announced that the pricing for the new R3 Edition will be approximately £25,000 or $50,000.
Mazda is introducing three-door versions of its all-new Mazda2 small car this month, with a starting price of just £7,999 on-the-road – making the Mazda2 TS 3dr 1.3 petrol one of the most price-competitive small cars in the UK.
This is the first time that Mazda has offered a three-door variant in its popular Mazda2 model range. The newcomer features all the technology and attributes of the five-door hatchback, while delivering the same sporty feel to its dynamic drive at an even more affordable price. Since launch, the new Mazda2 has attracted almost 7,000 buyers and raised Mazda’s share of the small car market in 2008 to 2.4 per cent.
The Mazda2 5dr, which was introduced in September 2007, broke the industry trend for increasing weight and size with each successive replacement model. New Mazda2 is 100kg lighter than the previous model, thanks to Mazda’s ‘gram strategy’ diet, and the use of lightweight ultra-high tensile steels and new technology – leading to excellent fuel consumption and low CO2 emissions.
The latest Mazda MX-5 can truly be described as an all-weather, all-year sports car with its enhanced heating and air-conditioning systems. Now, to celebrate its continuing status as ‘Britain’s favorite sports car brand’ this winter, Mazda is introducing a pair of special edition ‘Niseko’ models, named after Japan’s most prestigious skiing resort.
To celebrate a unique anniversary – it is 40 years since Mazda launched its ﬁrst rotary powered car, the Mazda Cosmo Sport back in 1967 – Mazda is releasing a strictly limited number of its latest rotary model, the Mazda RX-8 40th Anniversary Limited Edition. Just 400 examples of this very special four-seat coupé model will be available in the UK, priced at £24,595 (on-the-road), each identified by its own unique number.
The revolutionary Mazda RX-8 four-seater, four-door sports coupé is now available with 0% finance and a new optional Sport Pack priced at £350 – offering a customer saving of £1,400. Available for all models, the Sport Pack comprises Eibach lowered sports suspension, unique Bright Silver 10-spoke 18-inch alloy wheels, body-coloured aerodynamic side skirts, a satin-silver fuel filler cap and dramatic body-side RX-8 graphics.
The biggest pleasure of summer driving is to feel the wind blowing in your hair. With the idea of offering this pleasure to its clients and also to celebrate its status as ‘Britain’s favorite sports car brand’, Mazda has unveiled the MX-5 Icon Special Edition. It will be limited to only 1250 units.
‘SPECIAL EDITION’ SPORTS CARS ZOOM-ZOOM MAZDA INTO SPRING
Continuing to celebrate its status as ‘Britain’s favourite sports car brand’ – delivering one in every five sports cars sold in the UK – Mazda is introducing two ‘Special Edition’ models to its established Zoom-Zoom product line-up this spring.
The Zoom-Zoom desirability of the iconic Mazda MX-5, the world’s best selling roadster, is boosted by the special edition Mazda MX-5 2.0i ZSport. Priced at £19,995 on-the-road, it costs just £1,045 (...)
Mazda is tipped to unveil a folding tin-top version of its brilliant new MX-5 at this summer’s British Motor Show in London.
This computer-generated image gives an idea of what the car could look like, but you’ll have to wait until July for official shots of the new Mazda.
There’s no more official information on the secret Mazda just yet, but we’d expect it to go on sale later this year with a price tag of around 30,300$ to 32,000$ - about 2675$ to 3565$ more than the soft-top.
This summer’s (...)