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That Same Mercedes-AMG Project One Build Slot is Up for Grabs Again

That Same Mercedes-AMG Project One Build Slot is Up for Grabs Again

There’s apparently no cure for stuborness

A German dealership that was called out last year for trying to sell a Mercedes-AMG Project One build slot for €4.51 million ($5.24 million) is back at it again. Di Automobile GmbH has posted a new ad on German classifieds site Mobile.de, asking for the exact same amount as the first post that it took down a year ago. If anyone out there wants to secure a slot for the Project One at twice the amount Mercedes-AMG is asking, you now have the opportunity to do so, provided that Mercedes-AMG doesn’t shut the door on the German dealership.

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Don't Bother Flipping the Mercedes-AMG Project One If You Don't Want Merc Getting Mad At You

Don’t Bother Flipping the Mercedes-AMG Project One If You Don’t Want Merc Getting Mad At You

Say no to flipping!

Mercedes-AMG’s promise to keep sales of the Project One hypercar exclusive is taking shape after reports that prospective buyers will have to sign contracts that include clauses preventing them from flipping their vehicles in the second-hand market immediately. Apparently, Mercedes-AMG is making it crystal clear to people with build slots for the Project One that the practice of flipping won’t be tolerated. It’s a move that other automakers have done in recent years, including Aston Martin and Ford, both of whom included similar clauses to customers of the Valkyrie and GT, respectively.

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Mercedes-AMG Has Big Plans For The Project One Hypercar

Mercedes-AMG Has Big Plans For The Project One Hypercar

How does fastest car ever in the Nurburgring sound?

Mercedes-AMG is setting its sights on lofty goals with the Project One hypercar. The German automaker revealed its plans for the hypercar at the 2018 Geneva Motor Show, and at least one of those plans involves becoming the fastest car to ever lap the Nurburgring. Notice that we didn’t write “production car” in that previous sentence? That’s because AMG isn’t settling for that piece of the pie. It wants the whole pie, including becoming faster than the Porsche 956 race car that Stefan Bellof used to lap the ‘Ring in a staggering 6:11.13.

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Mercedes-AMG and Cigarette Racing Teamed up Again to Bring us the 515 Project ONE

Mercedes-AMG and Cigarette Racing Teamed up Again to Bring us the 515 Project ONE

What dreams may come for those with bottomless wallets

Mercedes-Benz and Cigarette Racing have a long-standing partnership that has given rise to some wild creations in the past. There was the SLS AMG-inspired boat from 2010. There was the Black Series 50’ Marauder Cigarette boat from 2012. Then there was the Cigarette Racing Vision Gran Turismo Concept from 2014. Now the two companies can add the 515 Project One Cigarette boat to its growing collection. Inspired by the Mercedes-AMG Project One, the 515 Project One is an insane superboat that has as much as 3,100 horsepower at its disposal. It’s meant for the high seas, but with that much power at its disposal, the 515 Project One is nothing short of a certified torpedo in the water. Oh, and it also costs $2 million. A little food for thought to go with those eye-popping figures.

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Mercedes-AMG Drops More Details About the Project One Hypercar

Mercedes-AMG Drops More Details About the Project One Hypercar

It will have more power than we expected, but not by much

The Mercedes-AMG Project One is the right kind of spicy for hypercar-starved fans the world over. But as much as we know about it already, we really don’t know a lot about it from Mercedes-AMG’s perspective. Good thing then that AMG boss Tobias Moers revealed some interesting information about the Project One, including its weight, power estimate, and the amount of downforce it will generate. None of these numbers are official, but if it comes from the man making all the decisions, we’ll take it as the closest thing to gospel.

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Video: Design Details of the Mercedes-AMG Project One

Video: Design Details of the Mercedes-AMG Project One

There’s a lot more to Mercedes-AMG’s new hypercar than meets the eye

When you’re building a car as unique as the Mercedes-AMG Project One, it’s not enough for you to go through the usual design and engineering process behind building a traditional car. The hypercar is specialized in ways that go beyond the standards of typical auto engineering. It ventures into the territory of Formula One where every piece of the car is developed with the goal of enhancing its aerodynamics and performance capabilities. That’s the kind of work Mercedes-AMG put into developing the Project One. We see that on full display in this video presented by the automaker where some of the project’s most influential voices described the intricacies that went behind creating one of the most technologically advanced cars in the world today.

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Thanksgiving Day Special – 7 Cars We're Thankful For

Thanksgiving Day Special – 7 Cars We’re Thankful For

Counting our blessings… and horsepower too

Sometimes, it’s easy to get caught up in the hustle of daily life, and in the process, forget about all the good things you’ve got going for you. Thanksgiving is a time to reflect on those blessings, providing an opportunity to be grateful for what you have. For us car lovers, 2017 brought all kinds of new stuff to be thankful for, with a bevy of outrageous hypercars to drool over and bench race. As such, we’ve put together a list of cars we’re thankful for right here for your enjoyment.

While 2017 certainly brought the goods in terms of high-end performance, we had to toss in a few other models as well, ya know, just to remind us how truly fortunate we are. And, per usual, we wanna know what cars you’re thankful for. It doesn’t have to be some top-shelf, 250-mph insane-o machine. Perhaps you’re thankful for your trusty daily driver, which reliably ferries you to and fro without issue. Let us know in the comments. And oh yeah – Happy Thanksgiving!

Continue reading to learn more about the cars we’re thankful for.

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Is The Mercedes-AMG Project One Worth $5.2 Million?

Is The Mercedes-AMG Project One Worth $5.2 Million?

Someone will answer that question if he buys this listing for one reservation spot for the Merc-AMG hypercar

Aston Martin made it known that flipping a reservation slot for the Valkyrie hypercar will come with a lot of consequences. Now it’s Mercedes-AMG’s turn to shed light on its position after a reservations spot for the Project One hypercar has found its way into the market, specifically on German online marketplace Mobile. The price of the slot? A whopping $5.2 million, which would be more than double the $2.4 million price of the actual hypercar.

Given the exclusivity of the AMG Project One - production is limited to just 275 units - it’s easy to see why a slot for the yet-to-be-released hypercar is being put up for sale at that price, especially if someone’s willing to spend that much just to get the 1,500-horsepower walking piece of Formula One technology. Whether it’s right to flip or not is another question entirely though. A lot of people in the business, Aston Martin included, has drawn a perfectly clear line in the sand on where it stands on the issue. According to CEO Andy Palmer, anybody who even thinks about flipping his reservation spot for the Valkyrie in the name of financial gain would automatically lose their slot and be barred from buying future Astons of similar exclusive ilk. For its part, Mercedes-AMG has yet to comment on the Project One reservation slot being put up for sale, but since the dealership in question DI Automobile is located in Munich, Germany, it should only be a matter of time before the German automaker reaches out the dealer, or even updates its policy on the matter. As debatable as the act of car flipping is, a lot of automakers are beginning to take a stand on the practice, and it’s hard to imagine Mercedes-AMG sit on this issue and let it happen without at least making its voice heard.

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Is Mercedes Going To Set The Fastest Ever Nurburgring Record?

Is Mercedes Going To Set The Fastest Ever Nurburgring Record?

It has been reported that Mercedes-AMG’s upcoming Project One will break the six-minute barrier at the Nurburgring.

We need to start out with a disclaimer that none of this information is reliable, so please find a grain of salt big enough to melt the iceberg that sank the Titanic. With that out of the way, let’s look at the rumor and what it might mean.

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2020 Mercedes-AMG Project One

2020 Mercedes-AMG Project One

Mercedes offers Formula 1-style performance for the road

Just a few years ago, Mercedes floated plans to create a new hybrid hypercar, one that would dominate in the burgeoning world of electrified ultimate-performance machines. The German automaker confirmed those plans a year ago, and now, with AMG celebrating its 50th anniversary, the uber-car has made its big debut at the 2017 Frankfurt Motor Show. Mercedes says the new mega-machine brings “the very latest and efficient, fully-fledged Formula 1 hybrid technology to the road.” That includes a 1.6-liter V-6 that’s shockingly similar to the powerplant in Merc’s F1 car, spinning to 11,000 rpm and producing upwards of four figures. Drivers sit in a carbon fiber tub, stick harder with active aerodynamics, and turn better with push rod suspension. All impressive stuff, to be sure, but is it enough to topple the current top-dog performance machines?

Regardless, the Project One is already a massive hit, garnering huge attention for Mercedes-AMG and nearly selling out even before its big sheet pull. Drawing from Mercedes’ championship-winning experience at the top of the motorsport heap and developed with input from various AMG Formula 1 team members, the Project One is the very definition of a halo car, promising to set the technological drum beat by which all future AMG cars will dance. Read on for the juicy details and specs.

Updated 09/18/17: The Mercedes-AMG Project One has arrived, and we’ve got all the info you need right here. Also, check the "Pictures" tab for some images taken in Frankfurt.

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Selective Breeding Brings About an Ugly Supercar – The Mercedes-AMG Project One

Selective Breeding Brings About an Ugly Supercar – The Mercedes-AMG Project One

Is this what happens when you cross a Porsche 918 and a McLaren P1?

The Mercedes-AMG Project One is here, and the first thing that comes to mind for me is that Mercedes really needs to quit playing with people’s emotions. Under the metal, you’ll find a 1.6-liter V-6 that features a unique setup straight from Formula One. It features a single turbo charger that is assisted by an electric motor to go with another electric motor in the crankcase and two motors at the front axle. The motor inside the turbocharger (not sure how that’s going to stand up to the excessive heat of the exhaust) spools up the turbo while the electric motor attached to the crankshaft via a spur gear. It delivers as much as 120 kW of power while the turbo charger is spooled by a 90kW motor. The engine sits in the middle of the vehicle, just ahead of the rear axle, and can handle speeds as high as 11,000 rpm. This is made possible by pneumatic valve springs instead of the typical mechanical springs. Meanwhile, the motors on the front wheels drive each wheel individually and can reach speeds as high as 50,000 rpm – 30,000 more than cure “state of the art technology.” All told, the Project One promises a system output of over 1,000 horsepower and a top speed “beyond” 217 mph all from that tiny engine and four electric motors.

The battery system itself is an 800-volt system, so that’s double the usual voltage associated with plug-in hybrids, is stored in the floorboard just behind the front axle. The actual capacity of the battery is unknown at this time, but Mercedes promises that maximum acceleration will get you up to 112 mph in “under six seconds” thanks to the electric motors and V-6 engine. Shifting duties are handled by an automated, eight-speed manual transmission that is said to have been developed from scratch for the Project one. It can shift itself or be shifted by the paddles ahead of the steering wheel. So, with that in mind, it’s basically an automatic transmission so don’t let the previous wording fool you – there’s no clutch pedal here. The onboard electrics are powered by that massive lithium-ion battery as well, but it is done by a converter that’s built into the battery system to prevent oversupply by the high-voltage system. There’s a lot more to this car than power output and performance, though, so let’s talk a little more about the exterior and interior design below.

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Mercedes Teases Project One Rear End Bodywork Ahead Of Frankfurt Debut

Mercedes Teases Project One Rear End Bodywork Ahead Of Frankfurt Debut

We’re getting closer and closer to the big sheet pull!

Scheduled for a full reveal at the Frankfurt Motor Show later this week, Mercedes-AMG just released a new teaser image of its upcoming Project One hypercar, showing off some wide hips and some very sporty cues. Scheduled for release in conjunction with AMG’s 50th anniversary celebration, the Project One promises “the very latest and efficient, fully-fledged Formula 1 hybrid technology to the road.” We’ve already got a good amount of info on the mechanical details, with now that the debut is only a few days away, we’re getting a better look at the exterior styling with this still somewhat-murky teaser image. The new image shows off a large central exhaust pipe, geometric angles for the ultra-wide rear fenders, super thin taillights, a roof-mounted intake, aggressive engine cover louvers, and a rounded roof curve.

We’re chomping at the bit to get a look at this thing in the light. Previously, Mercedes only gave us a look at the Project One by way of a few stylish white lines laid on top of a black background. We also recently got a less-than-clear look inside the cabin, which apparently will include a square steering wheel, digital gauges, and a screen mounted high on the dash. As far exterior styling is concerned, we’re expecting a look reminiscent of the old Mercedes-Benz CLK GTR – super wide, low, and a little closer to a Le Mans prototype than an open-wheel Formula car. Either way, stay tuned as we cover all the big reveals from Frankfurt.

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This Is What The View Is Like From Inside The Mercedes-AMG Project One Hypercar

This Is What The View Is Like From Inside The Mercedes-AMG Project One Hypercar

Count the days because we’re going to know more about the hypercar soon

We’re a few days away from finally seeing the Mercedes-AMG Project One hypercar, and as you might expect, the anticipation is slowly crescendoing up. It also doesn’t help that Mercedes-AMG chief, Tobias Moers, is throwing more wood into the fire by posting a photo of the Project One’s interior from the driver’s perspective.

The photo isn’t much of a revelation for two reasons. One, it doesn’t show the whole cabin, and two, it’s low quality, so even the things we can see don’t tell us a whole lot. That said, any picture of the Project One that we haven’t seen before is gold in our eyes. Quality aside, we do see what looks to be a Formula One-style steering wheel. If that is, in fact, inspired by an F1-type wheel, we can at least expect it to feature its share of buttons and switches, perhaps even its own small display unit. Outside of the steering wheel, the most prominent features in the interior of the Project One hypercar are the pair of display units, one of which looks to be the instrument cluster and a large central infotainment screen in the dashboard. It’s unclear if the latter is integrated into the center console, though I suspect it’s going to be in the production model. That’s as far as what we can tell from the photo posted by Moers. The good news is that all the speculation about the Project One hypercar, including its actual name, will all come to a head at the 2017 Frankfurt Motor Show. Consider this a nice little tease before the car officially breaks cover.

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How Should We Measure Fast?

How Should We Measure Fast?

Pushing the limits, in a variety of ways

Mercedes recently announced the top speed of its upcoming hybrid F1-inspired hypercar, the Project One, and a lotta folks are less than impressed. 217 mph is the figure in question, and while that’s certainly a whole lot faster than the old family minivan, it’s not quite up to snuff compared to the world-eating Bugatti Chiron. Thanks to four turbos, 16 cylinders, and a veritable ocean of gasoline, the Bug tops out at 261 mph. Amazingly, the Chiron can, in theory, go even faster, but finding the right tires to do so is a challenge.

But while Merc has yet to actually reveal the Project One, I think the relatively low 217-mph top speed isn’t really the point. What really makes it stand out is its F1-inspired powertrain, and as such, I’m expecting godly levels of grip and physics-defying acceleration numbers. In this case, it’s not how fast you can go, but how fast you can get there.

Which opens up the question of how we should measure what it means to be “fast.” 217 mph might not seem that quick compared to 261 mph, but if you can hit 217 from a dig in 10 seconds, I think we’ll all agree – that’s fast (or maybe “quick” would be the more appropriate nomenclature). Or take something like a Dakar rally machine. Top speed in those things is only about 130 mph, but thanks to crazy suspension travel and an unbreakable chassis, they can do 130 over just about any kind of terrain. And that’s fast too.

So then, dear reader, what’s fast mean to you?

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Pops' Rants: Here's Why the Mercedes-AMG Hypercar Sucks Big Time

Pops’ Rants: Here’s Why the Mercedes-AMG Hypercar Sucks Big Time

217 mph is so yesterday!

Phew, it’s Friday again. The weekend is just around the corner and summer is officially over. Well, the heat will still be around for a while, but at least the temperature is going down, and we’re getting rain on a regular basis. If you’ve been living under a rock, you should know that I hate heat. And summer. And fancy concept cars that scream "I won’t make it into production, haha!" Just like the Smart Vision EQ ForTwo. Seriously now, what’s the deal with all these cookie concept cars that look like they came from the future only to get stuck in the past, with no production model in showrooms? Aren’t you getting tired of that? It’s like automakers have some sort of target to reach. Just imagine some CEO rushing into a meeting to yell "okay folks, it’s 2017, and by 2022 we need to build five fancy concept cars. Don’t worry, we won’t put them into production, but they have to look futuristic and feature fancy gadgets."

I swear that this is exactly how the Smart Vision EQ ForTwo concept was born. And Mercedes even had the nerve to give it an "EQ" badge to make us believe we will be able to buy one in the future. No, we won’t! I mean, we will be able to buy a better Smart EV at some point, but it won’t like this concept. It won’t be fully autonomous, it won’t have the fancy, lounge seat, and it won’t be able to read your mind. It will be just another cramped, overrated ForTwo with enough luggage room for a head of cabbage, three carrots, and half a cucumber. At least you can make a salad once you’re back from the market...

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Lewis Hamilton Joins The Teasing Game Ahead Of The AMG Project One's Debut: Video

Lewis Hamilton Joins The Teasing Game Ahead Of The AMG Project One’s Debut: Video

Hypercar will be in the spotlight at the Frankfurt Motor Show

I think I speak for a lot of people when I say that the 2017 Frankfurt Motor Show can’t come soon enough. I know there’s going to be a lot of must-see attractions at the event, but one car that I’m looking forward to the most is the Mercedes-AMG Project One hypercar. It certainly isn’t helping my anxiety then that Mercedes-AMG has released a series of teasers for the F1-powered hypercar with no less than three-time F1 world champion Lewis Hamilton in it.

Ok, so we don’t actually see the car in this particular 30-second teaser, but we do see Hamilton walking inside a garage with some of the most recognizable AMG cars in the performance division’s 50-year history. Chief among them is the iconic 1988 Mercedes-Benz 300CE 6.0 AMG, regarded by many as one of the finest AMG cars in history and a worthy one to bear the nickname “The Hammer.” Hamilton spends a few seconds talking about this specific car in the teaser before walking away into a secret door of some kind. Obligatory password and eye-scan later and a door opens to a mysterious room that’s emitting electric lime lighting, not coincidentally the same shade used by the Mercedes SLS AMG Electric Drive. The teaser then cuts to black with AMG’s promise of the “future of driving performance.” There are three more teasers of this kind that you can all check out below as Hamilton also talks about the 1969 300SEL 6.8 AMG (the Red Pig), the 2018 Mercedes-AMG GT-R (the Beast of the Green Hell), and the 2013 Mercedes SLS AMG Electric Drive, the world’s first-ever fully electric supercar.

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Did Mercedes Just Reveal The Look Of the Mercedes-AMG Project One Hypercar?

Did Mercedes Just Reveal The Look Of the Mercedes-AMG Project One Hypercar?

It looks suspiciously like the Vision Gran Turismo Concept from 2013

When topics like the Mercedes-AMG Project One hypercar are brought up, it’s normal for most of us to perk up our ears, squint our eyes, and look for every available information we can get, concealed or otherwise. That moment came up when Mercedes issued a press release about its plans for the Frankfurt Motor Show. Lo and behold, it accompanied the release with some photos, including one that appears to be a mock-up of its booth for the show. Look a little closer and there it is in plain view, sitting next to what looks to be the GLC-based company EQ Hydrogen Concept Car.

To be clear, Mercedes didn’t say that this car is going to be the AMG Project One, but if you read the press release, the German automaker is only bringing one performance car to the event in addition to the aforementioned EQ Hydrogen Concept Car, the X-Class pickup, a Smart concept, and the world premieres of the S-Class Coupe and Cabriolet. The German automaker also added that while the Frankfurt-bound Project One still won’t be the full production car, the concept is going a “near-series study,” which means that barring anything unforeseen, this is probably the closest thing we’ll get to see of the concept before final production car is unveiled. Could this car then be what the AMG Project One hypercar is going to look like? Unless Mercedes is taking advantage of our thirst for information about the car with a troll job for the ages, I do think that this is what we can expect from the company’s first hypercar.

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The Mercedes-AMG Project One Could Become World's Most Powerful Hybrid Hypercar

The Mercedes-AMG Project One Could Become World’s Most Powerful Hybrid Hypercar

It’s not by much, but in this segment, every pony counts

When Mercedes-AMG first revealed plans to develop its own hybrid hypercar, it promised power figures in the vicinity of 1,000 horsepower, making it more powerful than the Porsche 918 Spyder, Ferrari LaFerrari, and McLaren P1. It also puts it in a race with the Aston Martin Valkyrie for the title of “most powerful hybrid hypercar” title in its segment. Well, a report from Automobile Magazine has shed light on the Project One hypercar’s total output, and it seems Mercedes-AMG has lived up to its word. The hypercar will have a combined output of 1,020 horsepower!

Breaking that total down puts the output of the all-wheel drive beast’s 1.6-liter turbocharged V-6 engine at 748 horsepower. That number is then complemented by four electric motors, two of which will drive the front wheels and the other two powering the turbocharger and the crankshaft. Altogether, these four electric motors are expected to produce a total of 408 horsepower, and when you do the math, the end total goes up to 1,020 horsepower when overlap is accounted for. On top of its power figures, the Automobile report indicates that the car will weigh less than 2,900 pounds with the capacity to run exclusively on electric power for distances of up to 30 miles.

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It's Time To Weep For The Sold Out Mercedes-AMG Project One Hypercar

It’s Time To Weep For The Sold Out Mercedes-AMG Project One Hypercar

Are those sniffles we’re hearing? Do you need some tissue to wipe those tears away? It’s unfortunate, but we do understand how you’re feeling in this particular case. Sure, it was probably a pipe dream from the very beginning, but all those hopes and dreams of owning a Mercedes-AMG Project One hypercar will remain in the state of longing. Sadly, it’s not going to happen anymore – not here in the U.S. at least – now that Mercedes-AMG has closed down applications for the hypercar.

News of Mercedes-AMG’s decision to stop compiling a list of prospective U.S. customers was on the rumor mill for quite some time, but one of the hypercar’s project managers, Melissa Witek, essentially confirmed the rumors at the New York Auto Show. This effectively shut the door on prospective customers who have yet to make their reservations for the multi-million dollar machine. Worse, a customer isn’t guaranteed a car even if he or she managed to squeeze into making a reservation for the car. The Project One’s limited volume means that only a handful of these customers will be lucky enough to buy one of the 275 units that Mercedes-AMG will be building. Considering that 275 is the total number of units of the Project One hypercar, expect America’s allocation to be significantly lower than that, possibly around 50 or so units, or maybe even less.

That makes the Project One hypercar all the more desirable, which largely explains why a lot of people are going stir-crazy over it, even at the cost of paying $2.4 million for the yet-to-be-officially-named performance machine. It’s a lot of money for a car that will end up costing at least two times that of the first trinity of hypercars. What’s that? The Ferrari LaFerrari, McLaren P1, and Porsche 918 Spyder, of course. If the car lives up to the hype Mercedes-AMG is building up on it, then expect more people to start reaching for the tissues if they don’t end up getting their hands on one.

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Mercedes-AMG Hypercar Will Actually Use F1 Engine Will Cost €2.275m

Mercedes-AMG Hypercar Will Actually Use F1 Engine Will Cost €2.275m

The secret about the new Mercedes-AMG hypercar came out a long time ago, and we even put together a rendering of it back in 2015. Since then, we’ve gotten little bits of information that included the prospect of F1 powertrain technology. It could be branded as an “EQ” model, and we’ve even seen what could have been a model of said hypercar in a press release in late January 2017. Now, we’re finally getting some more detailed information from Mercedes-AMG boss Tobias Moers via TopGear.com about the upcoming hypercar.

As we’ve already known, the car will use some F1-derived powertrain technology, but this will be the most direct iteration of F1 technology in a road-going rocket on wheels thus far. Mercedes-AMG is taking its 1.6-liter F1 engine, and transplanting it complete with an 11,000 rpm rev limit. It will use all of the same electric components as well, including the crank motor, split turbo, and electric motors on the front axle. Oh, and the battery that will power all of the electronics? Yup; that’s all F1 technology too. Moers declined to tell TopGear what kind of performance figures to expect, but word has it that it will output somewhere around 1,000 horsepower

As far as top speed and all of that goes, Moers isn’t that concerned, telling TG, “I’m not saying it’s the fastest road car ever, I’m not chasing top speed, I don’t want to put any numbers on the table.” The reasoning behind this is that Moers wants a car that can be driven on the road, so it won’t actually be track-focused: “My task is to make it a car you can use every day. You don’t need an F1 team, you don’t need special gas, you don’t need anything, you just push the button, it fires up, and you drive away. That’s a challenge.”

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Is This The Upcoming Mercedes Hypercar?

Is This The Upcoming Mercedes Hypercar?

It’s got the right lines, but Merc remains tight-lipped

In case you didn’t hear, Mercedes is currently very busy working on a new hypercar. It’s tagged with the codename “Project One,” and it’s basically an out-and-out race car for the road, boasting huge aero on the outside and even a four-figure, F1-derived powertrain on the inside. Sounds tempting, no? Mercedes has teased the Project One before, giving us little more than a vague silhouette and a smattering of details. A full reveal is expected later this year, but in the interim, we may have just got a new, broad-daylight look at what’s coming in the above press image.

The picture is taken from a recent press release Mercedes issued that outlines the efforts of its design studios. The title of the press release is “Advanced design: Working on the future,” and it talks about show cars like the F015 Luxury in Motion, the Concept IAA, and the Vision Mercedes-Maybach 6.

The release doesn’t mention the Project One by name, but we think the ultra-wide, ultra-low, black and white model we see parked in the background could, at the very least, be some kind of early prototype design. If it’s not, well… maybe it should be.

Read on for more info on the Project One, and why this image in particular could be so important.

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Mercedes-AMG Hypercar Gets A Proper Codename, Will be Limited To Less Than 300 Units

Mercedes-AMG Hypercar Gets A Proper Codename, Will be Limited To Less Than 300 Units

German automaker also wants it to be the first street-legal car with an actual F1 engine

Ever since Mercedes-Benz confirmed that it was developing its own hypercar, a lot of rumors began circulating about the car. Some have since been verified by the company while others have yet to be confirmed. One item on the latter’s list is the car’s name and while the German automaker has yet to actually announces the official name it’s going to go by, it has, at the very least confirmed that it will go by the “Project One” codename. It previously went by the codename “R50,” but apparently, that’s no longer the case. It’s good because “Project One” has a more exciting feel to it compared to “R50.”

No less than Mercedes boss Dr. Dieter Zetsche made the announcement together with other revealing details about the car that at least answers some of the more important questions surrounding its development. The “Project One” codename, for example, is unlikely to be the car’s official name. That announcement is expected to happen closer to the car’s debut, which Mercedes insiders say will take place at the 2017 Frankfurt Motor Show this coming October.

Apart from the new codename, the AMG Project One will also be limited to less than 300 units, which falls around the hypercar’s rumored production total of “200 to 300” units. Not one to leave out exciting aspects about the car, Dr. Zetsche also confirmed that the AMG Project One will be the “first of its kind on the road,” alluding to the company’s plan to actually use a an engine derived from its championship-winning Formula One engine. In the words of Dr. Zetsche himself, “our aim is for [the Project One] to be the first street legal car with an F1 engine.”

If that’s an ambitious goal by any stretch of the imagination, Mercedes-AMG is likely the best-equipped automaker to actually make it happen. It has, after all, dominated Formula One for the past three seasons and the close ties between its F1 team and the AMG division will make it a lot easier for the automaker to see to it that the company’s objectives are achieved.

“We have relatively good indications that this is possible,” Dr. Zetsche added.
Here’s to hoping then that Mercedes-AMG is up to the challenge of turning its bosses words into prophecy.

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