Santa and Mercedes – It Seems to be a Theme, But Is This Really How Rudolph Got His Red Nose?
So, apparently, the fat man is rolling around this year with a fleet of Mercedes sedans and, wouldn’t you know it, he just happens to come across a heard of reindeer in the middle of nowhere. I suppose that’s only natural, and it should be expected. What’s more interesting, though, is how the reindeer are naturally drawn to Santa and his fleet of Mercedes sedans. While most deer would either stand in place and stare blindly at the light or take off running for their lives, these reindeer do something different.
Instead, they are interested in what’s going on – and probably wondering why the hell there’s a bunch of Mercedes sedans in the middle of nowhere, honestly. One, which is apparently, Rudolph decides to inspect the lead sedan and, wouldn’t you know it, Santa uses his magic to transfer the glow from behind the Mercedes emblem to the reindeer’s nose. He turned the glow red while he’s at it.
This short commercial is a fun watch, and it’s sure to get you into the spirit, so click play below and enjoy it for yourself.
Can New Mercedes-Benz Commercial With Santa Make You Lease An SUV Or A Sedan?
I love nice and fun commercials. Especially from car companies, because well, I am a car guy. I will never forget the one about the BMW M5 E39 for example. YouTube it, it is worth it. While I still find the ones prepared for the NFL Superbowl superior to all others, let’s face it, we are greeted with ever nicer commercials for the most important days of the year - Black Friday, Christmas/New Year sales and that. Believe it, Thanksgiving is important, but I question is it as important as Black Friday?
Despite the importance, right now we are greeted with a really cool Mercedes-Benz Christmas commercial. Ok, it is not a Christmas commercial, but actually, a TV spot promoting their Winter Event that is heavily inspired by Christmas and New Year.
A Timeless Christmas Commercial From Mercedes-AMG
Car-related Christmas commercials are generally good fun, especially when it’s not a hard sell, in-your-face ad about year-end closeout deals or other pitch. One of my favorite light-hearted commercials came from Mercedes-Benz in 2012. It features the SLS AMG GT3 racecar and its development team. The commercial begins with engineers and pit crewmembers tirelessly working under the SLS’ hood. It appears the AMG team is making corrections to the big 6.2-liter V-8, perhaps tweaking it to hit that sweet 600-horsepower mark. The SLS then burns rubber out of the pits and onto the rack where the pit crew seems oddly obsessed with making the car hit 180 degrees Celsius. Strong German accents bark orders at the driver not to hit the curbs, presumably to save the SLS’ forged aluminum control arms.
The mystery comes to a close when the car pulls back into the pits, and the hood is opened. There, sitting perfectly inside the SLS’ long engine bay, is a tray of Christmas cookies decorated with Mercedes emblems, AMG logos, Reindeer, and shooting stars. A taste reveals the cookies were perfectly baked by the all-aluminum V-8, confirming the $456,000 non-streetable SLS AMG is the most exciting oven ever devised.
Toyo Tires and Ac Milan Release their Fourth Collaboration Video, and It’s Amazing
If you haven’t seen the first three videos put together in collaboration between Ac Milan and Toyo Tires, you’ve seriously missed out. We’ve added those down below so you can catch up, but before you do we need to tell you about the fourth collaboration titled: “Ac Milan in Japanimation.” It’s a completely different animal compared to the previous videos, this time staring four key players from not only AC Milan but Gamba Osaka as well. It was filmed in Japan and Italy, but that’s not the best part. The best part is that Toyo commissioned none other than Yoichi Takahashi, the creator of the very popular and long-running manga series, Captain Tsubasa.
As such, this video is a unique mix of reality and animation in the best way, with AC Milan players, Riccardo Montolivo, Hakan Çalhanoğlu, André Silva, Ricardo Rodríguez taking on Gamba Osaka players, Yasuhito Endo, Yasuyuki Konno, Shu Kurata, Hiroki Fujiharu. What starts out as a scene with Montolivo reading a manga, quickly turns into a showdown not only between the two teams but a Mercedes G63 (represented by AC Milan) and a Mercedes SL400 that’s represented by Gamba Osaka. While the players in natural and animation form battle it back and forth with a ball, the two Mercedes’, which are riding upon Toyo Proxes tires, take to the street in an awesome, mostly animated drift battle.
If you’re in for a bit of entertainment, check out the video below. You’ll be sure you did. If you haven’t see the videos that came before, we’ve added those down below too.
Mercedes Won’t Have Any Commercials In Super Bowl 50
Mercedes is typically a strong presence during the Super Bowl. Just last year, it ran a one-minute commercial called “Fable”, advertising the Mercedes-AMG GT. That ad reportedly cost Mercedes $9 million. It had its desired effect as, according to AutoTrade, online searches for the AMG GT increased by an incredible 3,107 percent after the commercial aired during the game, making it the biggest search increase by any of the brands that aired a commercial during the Super Bowl.
With the success it received from its ads last year, it seemed like a certainty that Mercedes would once again have a presence in Super Bowl 50, right? Well, as it turns out, the German automaker is doing the exact opposite after announcing that it would not air any commercials during the Super Bowl. The company said that it plans to run “more targeted campaigns” for new models like the E-Class and the SLC and the cost of running a one-minute ad in Super Bowl 50 - $10 million - could instead be used to achieve these objectives. Obviously, the cost of paying that much for a 60-second commercial isn’t really a problem for Mercedes. It’s just that the automaker believes that it could spread out that money to achieve better results.
So, when you’re watching Super Bowl 50 on February 7, 2016, don’t expect Mercedes to be a part of it. All’s not lost, though, since other car brands have already confirmed their plans to run commercials during the big game. As of today, Acura, Audi, Honda, Hyundai, Kia, and Mini are already lined up with more automakers scheduled to follow in the coming weeks. Don’t count on Mercedes changing its mind though.
Continue after the jump to read the full story.
Rumors about Mercedes-Benz and AMG planning to build self-driving vehicles have surfaced the Interwebz since early 2015, but it’s no longer a mystery that the Germans have been experimenting with the technology for many years now. While it has yet to introduce a mass-production vehicle that’s able to travel without driver input, Mercedes has come up with another technology that keeps humans away from the steering wheel: the elf-driving automobile.
"Using the very latest in elf-based technologies, Mercedes-Benz owners will now be able to let go of the wheel and let their elf-driving vehicle take over," Mercedes said in the brief description that comes with the video, which shows several owners getting excited while their elves drive them to their destinations.
Well, we’re still four months away from April Fools’ Day, but the reason why you spent all morning unpacking gifts and eating candy canes is because it’s Christmas Day! Hence the elves, the cheerful attitude, and the gingerbread tasting at the end of the video.
Yup, no need to panic, this is just a holiday commercial and your next car won’t come with an elf to take the pleasure of driving away from you.
Joking aside, having someone drive your car for you during the holidays isn’t a bad idea. It’s that time of the year when you have a lot phone calls to make and texts to send, not to mention that you might want to enjoy some eggnog. And, we know none of those activities are recommended while driving. Granted, you probably won’t be able to find an elf to drive your car for a week or so this time of year, so make sure you drive safe and opt for a cab should you celebrate Christmas with a pint or two.
With the U.S. market launch of the new 2016 Mercedes-AMG GT S to take place in April 2015, the Stuttgart carmaker couldn’t pass the opportunity given by the millions of people watching Super Bowl Sunday, so it created the somewhat amusing "Fable" commercial especially for the event. In essence, the 60-second spot is a re-telling of the ancient "The Tortoise and the Hare" fable, only this time it features a couple of plot twists that involve a game of poker, a Mercedes-AMG GT S and some other details destined for slightly more mature audiences.
It begins just like Aesop’s original fable, only that mid-race the hare decides to stop for a game of poker with some other woodland creatures instead of taking a nap, while the tortoise changes the game completely by borrowing/stealing a Mercedes-AMG GT S and passing the hare from above. A smaller and much funnier plot twist that first didn’t catch my attention is represented by what appears to be the hare’s girlfriend, who by the end is sitting in the passenger seat of the AMG model. The moral of the revamped fable in video form seems to be that the GT S is not a car to keep up with the Joneses, but one to actually get in front and let others follow you — or something like that. Some may see that as a slight sting toward Audi.
Powered by a twin-turbocharged, 4.0-liter V-8 paired with a seven-speed, dual-clutch transmission that uses a transaxle design, the Mercedes-AMG GT S makes good use of 503 horsepower and 479 pound-feet of torque. Those numbers are actually enough to catapult the model from naught to 60 mph in just 3.7 seconds. With a starting price of $129,900 without the destination charge, the new AMG sports car also comes equipped with a more than decent amount of goodies as standard, since the 2016 GT S is actually the top of the range model. A cheaper and less-powerful GT variant to arrive in 2016.
Mercedes is coming out with a new small van called the Vito, and it felt that the best way to advertise this was with an automotive based “birds and the bees” commercial. I feel very confused. Confused and a little dirty, actually; I think I need a shower…
The commercial starts out with some music courtesy of Bill Medley & Jennifer Warnes, and what follows next is a combination of interpretive automotive dancing and some rather obvious innuendos. The result is a little shaking, a little rocking, a dash of penetration, and then finally we get a new small van.
I get that Mercedes was trying to highlight its performance car and heavy trucking sides have come together to create a new capable, but fun cargo hauler; I just think they could have found a better way to get the point across.
What do you guys think? Hit that play button and then drop your thoughts into the comments section below.
The feathers are flying between Mercedes-Benz and Jaguar.
Two days after the British brand mocked its German counterpart’s Magic Body Control commercial with one of its own, Mercedes shot back with its own tasty zing, pumping up its Pre-Safe brake system by saying that "cat-like reflexes aren’t fast enough" and accompanying that with an image of an S-Class about to hit a jaguar if not for the beauty of its Pre-Safe brake system.
Subtle and brilliant at the same time, Mercedes.
More importantly, this light ribbing between these two brands harkens us back to a time when things like this happened far more often than they do now. Audi and BMW used to famously do this back in the day, but that rivalry has been muted in the past few years for one reason or another.
There’s nothing wrong with healthy competition, least of all when two companies engage with the silliness of nine-year olds.
It’s all harmless ribbing at the end of the day.
Click past the jump to watch the Mercedes ad that got the jokes started and Jaguar’s funny reply to it
Mercedes’ star at this year’s Super Bowl ad will be its latest addition to the lineup: the new CLA Class. The previous commercial specially prepared for this year’s Big Game featured model and actress Kate Upton, but the second one does one better by bringing together Usher, Kate Upton and Willem Dafoe.
The idea behind this new commercial is quite simple: why sell your soul to the Devil and get everything you’ve ever dreamt about, when you can have the Mercedes CLA for only $29,900 and obtain pretty much the same? At least in theory, of course! Who plays the Devil in this latest ad? Well, we won’t ruin the surprise and we will let you watch the video and discover!
After watching it, let us know in the comments section below what ad you find more interesting: this one, or the one featuring just Kate Upton!
This year Santa dropped his usual sleigh in favor of a slightly cooler 2012 Mercedes-Benz SLS AMG Roadster. Wonder where he keeps the reindeer? Maybe Rudolph et al. are on vacation this year. After all they really deserve one!
No matter what the explanation is, it looks like Mercedes has entered the Christmas spirit, as it uses jolly old Saint Nick to promote its AMG lineup.
Regardless of what Santa is driving as he delivers presents this year, he will still be making that list of naughty and nice kids and checking it twice. At the end of Mercedes’ promo, you get a nice look at what Santa plans on bringing us naughty and nice big kids. After seeing that ending, we are trying our hardest to convince “The Big Guy” that we’ve been naughty, really, really naughty – we just want that red SLS AMG on the “Naughty” truck…
Happy Holidays, everyone, from all of us at Top Speed!
Now that Super Bowl XLV has come and gone and the Green Bay Packers are bringing the Lombardi Trophy back home to Titletown, it’s now time to sit back and reflect on all the happenings of the day.
Seeing as we’re a car site, we’re going to leave the sports analysis of the Packers’ 31-25 win over the Pittsburgh Steelers to other sites. Instead, we’re going to focus on something that hits close to home to us: cars.
In particular, all the car commercials that we saw before, during, and after the Super Bowl. We don’t have the time to run through all the car ads that we saw, in part because some of them weren’t very good. Despite that, there were still some ads that struck a nerve in us. Whether it’s a funny commercial involving a pint-size version of a famous sci-fi villain or a serious message about a fallen city looking to rise back to prominence, we’ve picked out the 5 best car commercials from Super Bowl XLV.
If you watched the game and caught a hold of all the ads, feel free to chime in with your own Top 5. But if you want to check out which ones we thought deserved mentioning, head over after the jump to see our list.
The next time you’re in the process of buying a Mercedes, you might want to ask input from your little kid because as this commercial proves, they really know what makes for an awesome car. And if they’re shrewd enough to hatch up a plan to get a 2012 Mercedes CLS sedan to stop at a red light as they take a closer look at it, then these wily rascals are about as good a reference as you can find when you’re in the market for a 2012 CLS.
Mercedes has yet to divulge details behind the car – we expect them to do so when it’s unveiled at the Paris Motor Show – but we already expect a number of things from the all-new Shooting Brake Concept-inspired CLS, including a number of engine options including a 3.5-liter direct-injection VG engine and a 4.6-liter twin-turbocharged V8 variant.
For now, though, we highly suggest that you give this commercial a look-see. If for nothing else, it proves one thing about children these days...
They may same the darndest things a lot of the time, but clearly, they also know an awesome car when they see one.
We have to admit; this is one of the coolest commercials we’ve seen in quite a while. Of course, when it comes to car commercials, no brand comes out with better pieces than Mercedes-Benz.
“It’s the universal gesture, a way of telling the world you ‘did it’ without saying a word,” the narrator of this commercial says. And to prove his point, we’re treated to clips of people – some famous, some not so – raising their arms in a sign of victory and triumph. Yep, there’s Dr. Martin Luther King Jr., Muhammad Ali, Michelle Kwan, and Roger Federer raising their arms in sheer joy.
Then, the video cuts to the Mercedes SLS AMG opening its gullwing doors. You don’t need to be Einstein to figure out what the symbolism behind that is.
Awesome commercial, Mercedes-Benz.
After the official details and images on the 2011 CL-Class facelift were unveiled, Mercedes has decided to bring out a presentation video for the new coupe. The new Mercedes CL-Class gets a new grille, bi-xenon headlights with LED technology, LED fog lamps, revised fenders and hood, and new exhaust pipes.
The model line-up starts with an entry-level CL550 4Matic powered by a 4.6 liter V8 direct-injected engine that delivers 429 HP and 516 lb-ft of torque. The engine is mated to a seven speed automatic transmission and sprints the car from 0 to 60 mph in 4.9 seconds. The top version, CL600 gets a twin-turbo 5.5 liter V12 engine with a total output of 510 HP and 612 lb-ft of torque. It sprints from 0 to 60 mph in 4.5 seconds. Both vehicles are limited to 155 mph.
It didn’t take long for Mercedes to roll out their first ad campaign featuring their new slogan "The best or nothing" that will be used, together with a re-design of Mercedes’ iconic ’three-pointed star’ logo, to further enhance and bolster the automaker’s already high standard of quality.
Simple and straight to the point, Mercedes’ new slogan doesn’t roll around the bushes with what it tries to accomplish and the new campaign’s first commercial is no different from the encompassing theme of what the brand’s direction is. What started as a dream of making the first automobile has turned into a life mission centered around the goal of innovation, dedication, and responsibility to the customer - now and forever more.
Over here in America, there’s no doubt that we’d find this commercial funny because of the Grim Reaper’s foiled attempt in taking the life of the Mercedes driver after the latter was able to stop his E-Class seconds before it would have crashed into an on-going road construction. Funny stuff, right?
Apparently, the folks in Germany - and those familiar with the situation within the auto industry - find this commercial funny for a different reason. Turns out that Mercedes may have put the man playing the role of the Grim Reaper in the commercial because of his uncanny resemblance to one Ferdinand Piech. If you don’t know who he is, he’s the chairman of the supervisory board over at Volkswagen AG. So there really is more to this commercial than meet’s the reaper’s scythe.
If you don’t know the back-story behind Piech and Mercedes, it all stemmed from a comment the former made about how Volkswagen is gearing up in an effort to go toe-to-toe with Mercedes some time in the future. This, if we can assume, could be Mercedes throwing the first volley at Volkswagen, showing that they’re not afraid of the big German auto conglomerate, even if they show up on the passenger seat of their E-Class with a scythe in hand.
We don’t know if this commercial is going to be part of the Superbowl but it sure is witty enough to have a place on America’s biggest football game.
The commercial, which is promoting Mercedes’ new certified used-van program, features a dinged-up old Mercedes Sprinter jugging along a country road before its engine inexplicably conks out. As the driver opens the hood, an evil clown jumps out Jack-in-the-Box style.
Then the tag line comes: “Avoid surprises. Choose a Mercedes-Benz Used 1”.
Nice tag line, if you ask us. And we’ll be honest; the driver wasn’t the only one that was caught by surprise by that clown.
It’s Monday morning… you’re getting herded into the subway with the rest of the workforce, wishing you were behind the wheel of an expensive sports car you really can’t afford. As the train is pulling away your eye catches a glimpse of the ads for an AMG edition of the SL.
That’s just mean Mercedes. At least it’s only in Germany.
The most desirable of all Mercedes-Benz models appear like jewels before a spectacular mountain landscape: the new generations of the SL, SLK, and CLS. Mercedes-Benz is presenting three dream cars together for the first time, in a brand campaign conceived to make the premium automotive brand even more desirable than ever before.
“With this campaign we are for the first time displaying our new strategic approach, which we sum up with the motto ‘The Culture of Driving’. The aim is to further sharpen the profile of the Mercedes-Benz brand,” says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. This is why the campaign’s focus is not on a single vehicle type, but on the brand itself. “Presenting the three dream cars together conveys the fascination of the Mercedes-Benz brand, so it should also generate spillover effects for all of our models,” adds Göttgens.
Mercedes Benz has planned a $100 million advertising campaign in the U.S. The promos will focus on the C-Class and M-Class models in an attempt to improve sales figures. This is a new initiative taken up by Mercedes to increase awareness and also to promote the brand.
Mercedes will divert the advertising money to pay for nationwide TV spots instead of making local ad buys.
"There is just so much TV advertising out there, and we have to tell our story in compelling ways," stated Steve Cannon, vice president of marketing for Mercedes-Benz USA.
Competitor BMW, has another way of going about it. It will allocate not more than a quarter of its advertising dollars on TV spots and will focus on Internet advertising, interactive marketing and newspaper ads.
It will be interesting to see if there are any new promos made specially for the U.S audience. The extent to which these ads will effect sales remains to be seen.
Beginning March 3, 2007, Mercedes-Benz will advertise its state-of-the-art all-wheel drive system 4MATIC using an unusual TV commercial. The innovative commercial, which was developed and realized in cooperation with Jung von Matt, the brand’s new lead agency, provides an entertaining demonstration of Mercedes-Benz’ all-wheel drive expertise. With an cleverly coordinated interplay of words and synchronized movements, four actors impressively demonstrate the flawless interaction of the (...)