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Renault Mulling Over Launching a Luxury Brand

Renault Mulling Over Launching a Luxury Brand

Back in 2007, a well-planned three-way deal between Renault, Nissan and Daimler brought these three automotive powerhouses together. This deal wasn’t necessarily massive, as it only resulted in Daimler getting a 3.1 percent share of Nissan and Renault, and Nissan and Renault getting 1.55 percent of Daimler each. Basically this deal was just to allow the three automakers to freely share their technologies and testing.

It looks as if Renault is pretty close to calling on Daimler to make good on its deal, as Renault is working on a new flagship sedan that will use some Mercedes-Benz parts. This new flagship model is not all Renault is looking ahead to, as the French automaker is also debating releasing an entire lineup of luxury car with Daimler’s help.

The details are still rather sketchy, as they are still in preliminary talks and a lot of the information is from unconfirmed sources. One of the names for the new make that is being tossed around is Initiale Paris, which was once used on a 1995 Renault concept car.

Image Note: The images used are of the 1995 Initiale Paris concept car

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Fleet of gold Mercedes vehicles headed to 2012 Cannes Film Festival

Fleet of gold Mercedes vehicles headed to 2012 Cannes Film Festival

Now that Maybach is out of the picture, Daimler’s presence in one of the world’s most prestigious film festivals - the 2012 Cannes Film Festival - now hinges on Mercedes-Benz.

The German automaker is responding in golden fashion by bringing in a fleet of its vehicles covered in...gold. If the glitz of all these golden Mercs serving us certifiable shuttle vehicles, Mercedes is also dressing up one car, a 2013 Mercedes SL65 AMG, in gold where it was displayed in all its shining and shimmering glory at the Cinema Against AIDS Gala being organized by the amfAR foundation at the Hotel du Cap-Eden-Roc on May 24.

In addition to having their gold-covered fleet vehicles, Mercedes will also be hosting a plethora of events during the event, one of which is a test drive session of all its latest models. This session will be open to the public and will take place along the French Riviera. And lastly, Merc’s performance division, AMG, will be sponsoring a handful of events, particularly the "Le Club by Albane" at the J.W. Marriott hotel and the “IWC Filmmakers Dinner” at the Hotel du Cap-Eden-Roc on May 21st.

So if any celebrity is looking for a ride to Cannes, it probably won’t be too difficult to spot any one of these golden Mercedes vehicles. Then again, you can skip all that and pull off a Kanye West and just drive to the event in a Mercedes SLR Stirling Moss.

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