2018 Mini Sedan
Ever since Mini was acquired by BMW, the British motoring icon has struggled to grow. Once known simply as a provider of fun, accessible, small-sized transportation, the brand has made several forays into uncharted territory over the years, some of which have brought success, and others – not so much. Now, however, Mini says it has the right formula. Rather than offering myriad niche variants like it did in the recent past, Mini is looking to trim the fat to just five core model lines. Four of these are already known, including the hardtop, convertible, Countryman subcompact crossover, and Clubman five-door wagon. The final fifth pillar, however, remains a mystery. That said, rumor has it a Mini sedan is heading down the pipeline.
Supporting the speculation is a comment made by Ralph Mahler, vice president for product management at Mini, who dropped a hint at the New York Auto Show while speaking to the U.K. publication Autocar about market trends, saying, “For example, in Asia and the U.S., the sedan segment is very big. This is very interesting to us, of course.”
In many ways, a new Mini sedan makes a lot of sense. The brand has applied its stylish, premium compact paintbrush to a variety of body styles before, but not once has it tried a classic four-door approach. And as Mini looks to expand its presence globally, this possible new segment entry could play well in markets where hatchbacks lose traction, such as the U.S. and China.
So, if the rumors are true, what would a Mini sedan offer? Read on for our speculative review.
Continue reading to learn more about the upcoming Mini sedan.