They say Porsche’s been building the same car for decades. But next to Morgan, Porsche looks like Lexus 2050. So tightly has Morgan held to tradition that not only do its new cars look like they might have been designed in 1950, they’re built like it, too. As of right now, Morgan is the only car company in the world to build its frames out of wood. Yes, wood. As in, the stuff that used to be trees; in this case, ash trees harvested locally from the Malvern Hills. Now that’s tradition.