This one-off creation is here to save the day

Days after Land Rover showcased a one-off Discovery Sport that was developed specifically for the Austrian Red Cross, Nissan is doing the same for the American Red Cross with the introduction of the Ultimate Service Titan. As its name implies, the Ultimate Service Titan isn’t your typical Nissan Titan pickup. It’s a mobile command center that’s developed to respond to disasters and emergencies without breaking stride. The Nissan Ultimate Service Titan is the latest manifestation of a partnership between Nissan and the American Red Cross, one that, in the last five years alone, has raised $2.5 million in donations for the Red Cross. You can add the Nissan Ultimate Service Titan to that list now. The one-off emergency response vehicle debuted at the Miami Auto Show.

Nissan Red Cross Ultimate Service Titan Exterior

2018 Nissan Red Cross Ultimate Service Titan
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This is the Nissan Ultimate Service Titan. The front half of it still looks like the standard Titan, albeit with a handful of new functional additions. But the back-end of this vehicle is what makes it unique. While the custom truck is based on the Titan XD Diesel Midnight Edition Crew Cab, the pickup’s heavy-duty commercial-grade ladder frame now accommodates a temperature-controlled B&S Customized Lightweight Bed Box that serves as the truck’s mobile command center.

Before we get to that, though, let’s look at the front section of the Ultimate Service Titan where a two-tone white and red body finish and graphics of the American Red Cross logo establishes this model’s identity.

In case that’s still unclear, this isn’t your typical Titan pickup, folks. It’s not just about the colors and the graphics, either.

It’s also fitted with an Addictive Desert Designs Stealth bumper to help protect it from the elements. A Warn Zeon Platinum 12S winch helps the pickup in rescue and recovery efforts while the auxiliary lights from Baja Designs make sure that no place is too dark for the Titan. The emergency response vehicle also rides on massive Nitto Ridge Grappler tires, ensuring that this one-off creation can travel even to places that are extremely hard to reach.

2018 Nissan Red Cross Ultimate Service Titan
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Now let’s turn our attention to the Bed Box.

It's dressed in a custom wrap provided Rockit West to identify its identity as a Red Cross vehicle.

Most of its important features are found inside, but it does have a small pull-back ladder that helps responders get in and out of the command center without any trouble.

Every exterior element of the Nissan Ultimate Service Titan is designed for a purpose. When it comes to saving lives, anything less isn’t acceptable.

Nissan Red Cross Ultimate Service Titan Interior

2018 Nissan Red Cross Ultimate Service Titan
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There are two interiors here, and both of them come with a lot of equipment of the life-saving variety. Granted, Nissan doesn’t exactly mention the specifics of what the interior of the Titan contains, but you assume that a first-aid kit is in place in the cabin.

The interior layout is unclear, too, though most of the equipment you’ll see in the standard Titan are also present in the one-off emergency response vehicle.

That could include a handful of trim options to go along with power windows and locks and a large driver infotainment screen.

As decked out as the interior is, the undisputed highlight of this emergency response vehicle is the bed box and the contents inside it. Nissan’s not messing around it in describing it as a mobile command center because it literally has an assortment of tools and equipment needed in any emergency. The interior layout comes by way of Goose Gear Custom, which installed a desk, couch, and a mobile kitchen. The latter includes a stove, sink, microwave, and a SnoMaster Refrigerator. The box also comes with a bed, a generator, solar panels, and a Wi-Fi hotspot.

2018 Nissan Red Cross Ultimate Service Titan
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Don’t mistake it as a hotel, though, because it’s far from one. Goose Gear Custom created the interior with the Red Cross and its volunteers in mind. The SnoMaster refrigerator, for example, is used for blood storage. Additional storage is also available courtesy of a Rhino-Rack Pioneer Tray System and Pelican Professional Gear Cases. The Nissan Ultimate Service Titan isn’t messing around with its emergency response vehicle status.

Nissan Red Cross Ultimate Service Titan Drivetrain

2018 Nissan Red Cross Ultimate Service Titan
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Since the Nissan Ultimate Service Titan traces its roots to the Titan XD Diesel, it gets its power from a Cummins 5.0-liter turbodiesel engine that produces 310 horsepower and 555 pound-feet of torque. It doesn’t look like the well-regarded turbodiesel engine received any engine upgrades, but a lot of the one-off truck’s other technical specs certainly did.

The ICON three-inch suspension lift kit is a good example of a technical upgrade that serves the Ultimate Service Titan well.

The kit comes with adjustable-height coil-over shock absorbers that ICON tuned specifically for the Titan XD.

It also features custom rod end bearings and patent-pending Delta Joints. These components aren’t just for show. They help provide increased ground clearance for the vehicle, especially in areas where it’s needed. Likewise, the suspension lift kit also enhances ride quality, whether it’s on- or off-road. As important as it is for the Ultimate Service Titan to adjust its ride height, ride quality helps keep the patients and medical personnel inside the mobile clinic/command center safe and comfortable.

Another important piece of this puzzle is fuel capacity. Since the Ultimate Service Titan needs as much fuel as it can carry, Nissan equipped t with a custom fuel tank that can hold up to 75 gallons of fuel, ensuring that the emergency vehicle can serve its purpose for longer periods of time without having to make a pit stop in a gas station.

Conclusion

2018 Nissan Red Cross Ultimate Service Titan
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When Land Rover presented the Discovery Emergency Response Vehicle, we thought that it was as good as it was going to get for a new-age ERS vehicle. Turns out, we were a little short-sighted about our assumptions. Nissan’s Ultimate Service Titan builds on what Land Rover created with the Discovery Emergency Response Vehicle and takes it to another level. It’s not just because Nissan was able to create this one-off vehicle from a Titan XD pickup truck. It’s not even about how cool and awesome it looks. It’s about the vehicle’s purpose.

Nissan’s one-off emergency response vehicle is a great addition to the Red Cross’ fleet or any medical fleet for that matter. It features state-of-the-art medical technology and combines it with a massive and marauding heavy-duty pickup that can go places where some of its contemporaries can’t go. The result speaks for itself.

Here’s to hoping that the American Red Cross makes good use of it. Better yet, how about you build a few more of these, Nissan. A fleet of these bad boys would certainly come in handy when the next disaster strikes.

  • Leave it
    • Still a one-off at this point
    • Let’s hope Nissan builds more of it
    • Not for regular consumption, obviously

Further reading

2017 Nissan Titan High Resolution Exterior
- image 665129

Read our full review on the 2018 Nissan Titan.

2016 Nissan Titan XD High Resolution Exterior
- image 610121

Read our full review on the 2018 Nissan Titan XD.

Nissan’s purpose-driven Calling All TITANs campaign continues with a donation of the Ultimate Service TITAN to the American Red Cross in South Florida
One-of-a-kind service vehicle is a TITAN XD Diesel Midnight Edition Crew Cab transformed into a mobile response unit built to serve
A B&S Customizing Lightweight Bed Box highlights a long list of features included on this ultimate first response vehicle
From disaster relief efforts to employee blood drives, Nissan’s partnership with the American Red Cross has raised more than $2.5 million in donations over the past five years
The custom truck will be on display during the Miami Auto Show at the Miami Beach Convention Center Oct. 5-13
MIAMI – When tragedy strikes, a TITAN responds. Few live this better than the American Red Cross. So as part of the Calling All TITANs campaign, Nissan and the Red Cross collaborated to create the Ultimate Service TITAN, a mobile command center and first aid unit armed with supplies needed to help conquer the elements in the face of disaster.

The one-of-a-kind service vehicle debuted to a group of media today at the Miami Beach Fire Department. It will be on display at the Miami Auto Show through Oct. 13 and then officially donated to the Red Cross in South Florida, where it will be utilized to assist first responders during critical times of need.

"As we’ve seen time and time again, unfortunately it’s not a matter of ’if’ disaster will strike, it is ’when,’" said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America, Inc. "And when it does, the American Red Cross and its volunteers have proven to be dependable – just like the TITAN and our consumers. We hope this Ultimate Service TITAN, created in lockstep with the specific needs of the American Red Cross, will help them continue to be a great example of how a TITAN of the Community can truly make a difference."

The needs of rescue and recovery workers vary widely and the Ultimate Service TITAN is prepared with the following amenities:

With a desk, solar power generator and a built-in Wi-Fi hotspot, the Ultimate Service TITAN is a perfect mobile command center for volunteers.
Equipped with a bed and first aid kit, the vehicle allows first responders to provide on-site care to those injured in an emergency.
A built-in refrigerator and the vehicle’s rugged-terrain capability allows the Ultimate Service TITAN to serve as a blood-supply delivery vehicle that can transport blood to hospitals in need.
For rescue and relief workers, the Ultimate Service TITAN can serve as a place to find shelter, food and a much-needed place to rest between shifts, thanks to the temperature-controlled box that features a resting area, stove, microwave, sink and refrigerator.
In conjunction with Red Cross Blood Drive efforts, the Ultimate Service TITAN could also serve as a place to give or collect blood donations from the field.
Originating as a stock TITAN XD Diesel Midnight Edition Crew Cab – featuring a heavy-duty commercial-grade ladder frame, Cummins® 5.0-L V8 Turbo Diesel engine, innovative bed features and roomy 5-passenger interior – transformation into the Ultimate Service TITAN began with the addition of a factory-authorized ICON three-inch suspension lift kit, available through Nissan dealers.

After a disaster strikes, roads can be difficult to pass from washouts, mud and debris blocking roadways. The ICON lift kit on the Ultimate Service TITAN includes adjustable-height coil-over shock absorbers tuned specifically for TITAN XD, custom rod end bearings and patent-pending Delta Joints – helping provide increased ground clearance and enhanced ride quality both on- and off-road.

"No matter the conditions, a TITAN fights to do what it takes to help those in need," said Fred DePerez, vice president, North America LCV Business Unit, Nissan North America, Inc. "Built on the foundation of a rugged TITAN XD Diesel – and with aftermarket accessories from some of the most reputable companies in the industry – the Ultimate Service TITAN ensures that TITANs of the Community are able to get anywhere, at any time, with the tools they need to get the job done."

Body armor to help protect the vehicle from the elements comes via an Addictive Desert Designs Stealth Bumper. A WARN ZEON Platinum 12S winch was added for debris removal, rescue and recovery efforts and to help ensure the Ultimate Service TITAN can maneuver through many difficult situations. ICON Compression wheels and Nitto Ridge Grappler tires help assure this one-of-a-kind service vehicle will get through the challenging road conditions often seen during natural disasters.

To avoid a fuel shortage – a common concern in disaster-stricken areas – the Ultimate Service TITAN is equipped with a custom TITAN Fuel Tank that holds up to 75 gallons to serve for long periods of time without interruption.

From there, focus shifted to the bed – a crucial piece of the service vehicle puzzle. To provide shelter and privacy for patients receiving care and rescue workers, a B&S Customizing Lightweight Bed Box, complete with a Rockit West custom wrap, serves as the backbone of this mobile command center. Inside the bed box is a Goose Gear Custom Interior, carefully crafted with the Red Cross and its volunteers in mind.

Inside the bed box is where the Ultimate Service TITAN really earns its name. Unique storage for first aid supplies, a desk, a couch, a mobile kitchen, a generator, solar panels, Wi-Fi and a wrap-around awning are just a few of the features that allow the vehicle to transform to meet first responder needs.

A SnoMaster refrigerator was added to store blood, while additional storage is available on top with a Rhino Rack Pioneer Tray System and Pelican Professional Gear Cases. And when darkness settles in and a long night looms, lighting from Baja Designs illuminates the path ahead to ensure no potential danger goes unseen.

The Ultimate Service TITAN will be on display during the Miami Auto Show at the Miami Beach Convention Center through Oct. 13. For more information on the Calling All TITANs campaign, the 2019 TITAN, TITAN XD and the complete Nissan vehicle lineup, please visit NissanNews.com.

About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITI vehicles can be found online at www.nissanusa.com and www.infinitiusa.com, or visit the U.S. media sites nissannews.com and infinitinews.com.

About Nissan Motor Co.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world’s best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.

For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

About the American Red Cross
From disaster relief to employee blood drives, Nissan’s partnership with the American Red Cross has raised more than $2.5 million in donations over the past five years. Kicking off the Calling All TITANs campaign, Nissan hosted a social donation drive in support of preparedness month on Thursday, Sept. 20, calling all TITANs of the Community. Future activations will help the American Red Cross connect volunteers to blood drives, smoke alarm replacement campaigns and disaster relief efforts.

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