2022 Nissan Frontier Project 72X

Nissan pays tribute to the legendary Datsun 720 with a custom Nissan Frontier created by Nissan Design America

The 2022 Chicago Auto Show opened its doors today for the media, and in two days, it will also be opened for the public. There will surely be a few things to see in there, so go ahead and pay a visit if you can.

At the Nissan booth, for example, you will see a trio of concept cars, all based on the 2022 Frontier. All three concept cars were designed by Nissan Design America to show the unlimited customization possibilities with the truck.

What makes the 2022 Nissan Frontier Project 72X by Nissan Design America special?

2022 Nissan Frontier Project 72X Exterior
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The first of the three concepts is named Project 72X was built on the 2022 Frontier Crew Cab S 4x4 grade. It pays tribute to the legendary Datsun 720. Also known as the "Lil Hustler," the 720 was introduced in 1979 as a successor to the 620. It shortly became the first vehicle assembled by Nissan in the United States at the Smyrna (Tennessee) Vehicle Assembly Plant in 1983.

For the U.S. market, the 720 was offered in the Regular Cab and King Cab models, both 2WD and 4WD configurations. It was designed as a bare-bone, affordable truck, ideal for outdoor enthusiasts.

2022 Nissan Frontier Project 72X Exterior
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"Truck culture is now very broad – hard core off-roaders, overlanders, surfers and kayakers, environmentalists, fishing and hunting outdoor enthusiasts and more," said Hiren Patel, project lead designer, Nissan Design America, Inc. "The common ground is that they all use their trucks as canvases for personalization. We're offering three styles to show how they could modify their own new Frontier."
2022 Nissan Frontier Project 72X Exterior
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The concept launched at the 2022 Chicago Auto Show features a gray exterior finish, combined with stripes and graphics in white, gray, and black. It sits on a set of white-painted steel wheels wrapped in PRO-4X tires. The concept also features a 2.5-inch lift kit with adjustable front upper suspension arms and a sport bar behind the cab.

No changes were announced under the hood, so expect the concept to feature the same 3.8-liter V-6 engine that delivers 310 horsepower and 281 pound-feet of torque.

The Nissan Frontier Project 72X will be displayed at the 2022 Chicago Auto Show along with two other concepts based on the pickup truck.

Alina Moore
Alina Moore
Alina Joined the Topspeed.com team in the early 2000s as one of the outlets very first experts, and she’s been with Topspeed.com ever since. Over the years, she’s served various roles, but today she’s is relied on heavily to verify automotive facts, assist with formatting, and discover new and engaging topics.  Read full bio
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