Nissan’s New 2018 Titan Commercial Is Hilariously Catchy
Nissan is fighting tooth and nail to gain ground in the highly competitive half-ton pickup market. Sales have been slower than expected, but that might change with this commercial. It’s about the funniest truck commercial we’ve seen in a while – mostly because truck ads usually take a more serious approach. It’s called No Lazy Horses and it’s Super Bowl-quality funny thanks to a catchy song, a memorably pudgy main character, and some antagonizing lazy “horses” that are impossible to unsee.
Besides being funny, the one-minute, 30-second commercial takes a hard swing at the Ford F-150. Of course, the truck’s badges are removed, but anybody with any sense knows the white, Crew Cab truck is a Ford. Truck fans will easily place it as the previous-generation, steel-bodied F-150.
As the story goes, the F-150 gets stuck in the mud and its driver, Clark, must coax the truck’s “horses” to perform by doing an embarrassing song and dance routine. Pretty pretty ponies, pretty pretty please, I’m a dancing ponyboy, begging pretty please Well, unfortunately for Clark’s pride, the hero pulls up to witness the scene in his shiny new, 2018 Nissan Titan Crew Cab 4x4. The hero, Clark’s payload of pipes, and what’s left of Clark’s dignity ride off into the sunset, abandoning the F-150 to rot away.
Despite horsepower not having anything to do with a 2WD truck being buried axle-deep in mud, the commercial is incredibly memorable and should even resonate with people who know nothing about truck, payload, or lazy horses. That stupid song is a verifiable earworm, and those trashy, basement-dwelling horses are the stuff of Internet legends.
Nicely done, Nissan. Thanks for the laugh.
Nissan’s latest commercial for its all-new 2016 Titan XD pickup is a welcomed breath of fresh air from the typical “bigger, better, stronger” ads that populate prime-time TV spots. The Tennessee-based automaker actually pays tribute to the Detroit Three – Chevrolet, Ford, and Dodge – who paved the way in the pickup truck industry.
The sobering commercial, full of emotion-filled, dramatic scenes and narrated by a young boy, draws a parallel between the relationship between the Titan XD and the Detroit Three as to a child and parent. Just have a look at the video transcript:
We have all had a giant, someone who stood tall, who showed us how to be what we could become and how to get there. Who by heart or by hand, laid a path beneath our feet; whose footsteps we followed to come this far; and whose shoulders we stand upon to see how much farther we can go. To those who’ve gone before us – Chevy, Ford, Dodge – thank you. We see the way forward.
This chilling advertisement pulls at heartstrings and praises Nissan’s competitors for leading the way, only to suggest it’s time for the Titan XD to take over and lead the charge. The minute-thirty spot has certainly hit a chord with Internet viewers – the video has racked up two million views in four days.
The only other advertisement in recent memory of this caliber is Ram’s award-winning “Farmer” spot that features the legendary radio personality Paul Harvey reading his “So God Made a Farmer” speech originally spoken at the 1978 Future Farmers of America convention.
It’s refreshing to see such a humble yet awe-inspiring message from an automaker. Nissan will surely reap the benefits of the spot while earning respect from all three corners of Detroit. Nicely done, Nissan.
Nissan tugged at the heart strings of many Super Bowl XLIX viewers with its “With Dad” commercial that proved to be the simultaneous global debut of two completely different cars: the GT-R LM NISMO racecar and the 2016 Nissan Maxima sedan. Now with both cars ready to make their live action debuts – Maxima at New York Auto Show next month and GT-R LM NISMO at Le Mans in June – Nissan has released a new video that reveals how the emotional advertisement was created.
The commercial was shot at the Circuit of the Americas (CotA) while Nissan was testing its LMP1 racecar, which created a unique challenge in that the filming took the racecar away from engineers who were getting the car ready for Le Mans. One example given by Ben Bowlby, Nissan’s LMP1 technical director, is that the team was unexpectedly forced to finish wrapping the car’s body for filming rather than fitting the car with an energy recovery system for the hybrid drive.
Perhaps the best part of this video is a behind-the-scenes look at how the commercial’s intense crash scene was created, but there are also a couple Easter Eggs within the video like seeing the Nissan GT-R as the World’s most awesome camera car and getting a sneak peek at the GT-R LM NISMO’s front brakes.
Check out the seven-minute video that shows just some of what it took to create the 90-second finished product, which is posted below.
For the first time since 1997, Nissan is joining in on the fun of advertising at the Super Bowl after announcing that it had bought a 60-second spot during Super Bowl XLIX, which is set to air February 1, 2015 on NBC. The automaker announced that the return to major events like the Super Bowl is tied into its “Big Moments” marketing strategy. Considering that the company is right in the middle of its best sales year ever in the US, the timing behind its return to the Super Bowl does make a lot of sense.
The company hasn’t announced what kind of commercial it plans to unveil during the game, but multiple reports have tied Nissan’s 60-second spot with Los Angeles-based advertising agency TBWA/Chiat/Day.
Nissan’s return to the Super Bowl also comes at a time when a handful of auto companies traditionally involved during the game are holding on to their advertising budgets. While Toyota and Mercedes have already bought time slots during the game, Jaguar and Lincoln has announced that it’s not getting involved this year after being prominently featured during Super Bowl XLVIII. Even Volkswagen, which has dominated the Super Bowl narrative in the past four years with hit ads like “The Force” is sitting out this year.
The timing of these absences is a boon to Nissan as it seeks to continue the momentum generated by its “Big Moments” campaign. Don’t be surprised if its ad focuses on some of its new models, including the 2015 Murano, which is set to be launched later in the year.
What’s clear is that Nissan wants to use events like the Super Bowl to promote its new products in one of the biggest television audiences throughout the year. It might have been a while since Nissan last appeared during the Super Bowl, but none of that will matter now that the company has booked its return ticket to the game.
Click past the jump to read more about Nissan’s return to Super Bowl.
Well this is a bit strange and embarrassing. Not too long ago at the Academy Awards, Ellen DeGeneres managed to crash Twitter when she posted a celebrity selfie. Some people even went as far as to say that the internet itself was broken. Recently Paper Magazine decided it wanted to cause an incredible viral sensation by posting pictures of Kim Kardashian and her enormous booty in various states of undress accompanied with the hashtag #BreakTheInternet.
Nissan has been on point with making fun of people and situations on Twitter lately — just look at the Nyan-cat GT-R joke — and they decided that Kim Kardashian would make the perfect target. The main photo in question shows Kardashian balancing a champagne glass on her large posterior. Nissan’s simple response is a rear three-quarter view of the new GT-R Nismo with a champagne glass perched upon its rear wing. The photo is complimented by little more than the text “Ours is bigger.”
It is a equal parts silly, abnormal, and desperate. I love that Nissan has a social team that is not afraid to take chances on obscure social campaigns, but sadly this one feels more like a sad grab for attention by piggy-backing on what was promising to be a lucrative social movement. That said, I won’t complain about more high-resolution photos of the GT-R Nismo floating around the internet.
Click past the jump to read more about the 2015 Nissan GT-R NISMO.
We see a lot of funny commercials now and again, but rarely does one make us sit back in our chairs and let out a loud guffaw. Ladies and Gentleman, meet Pepe, a Mexican chicken ready to start its battle with the popular Nissan 370Z. There will be no eye-gouging or scratching, but there will be plenty of laughs and speed.
The marketing geniuses that came up with this idea have summed it up as follows: "A Mexican chicken? Up against the meat-eating Nissan 370Z? The things we do to prove a point. By the way, those of a nervous disposition, look away now."
This is the point where we have to clear up some things for the boneheads out there. Do NOT try this at home. A chicken is an innocent animal that should not do battle against anything, let alone a 332 HP sports car.
By the way, the Nissan 370Z is powered by a 3.7 liter V6 engine with an output of 332 HP at 7,000 rpm and 270 lb-ft of torque at 5,200 rpm. The engine is mated to either a 6-speed manual transmission or a 7-speed automatic transmission.
Over in Brazil, Nissan found itself in hot water after one of their commercials directed at Ford drew the ire of the American automaker’s Brazilian arm.
The music-video style parody commercial that Nissan released features two men representing Ford engineers, dressed to the absolute nines decked with gold chains, rings, and fur coats, while sipping champagne and flocked by a multitude of scantily-clad women. Oh, and if you didn’t notice, there’s also a Ford Focus in the background. Yep, a Ford Focus in a Nissan commercial.
While the TV spot isn’t in English, the lyrics, when translated to Portuguese, translate to something like "All the luxury that I got, I got it with your money" and "Don’t weep because you’re paying extra money — your money was well spent, look what I do with it."
Obviously, the whole commercial didn’t sit too well with Ford, who thought that Nissan was sending a message to consumers that the Focus is overpriced in Brazil compared to the Japanese automaker’s Tiida sub-compact (it’s called the Versa in our neck of the woods). While there’s some truth to it - the Tiida is actually cheaper by a little under $2,000 in Brazil compared to the Focus - Ford didn’t like the way Nissan portrayed their company.
Ford’s lawsuit prompted Nissan to pull the television commercial, but apparently, not before the video found its way on the Internet. With the web being a lot more expansive and lenient than any form of medium these days, Ford’s going to have a hard time curtailing the showing of this Nissan ad.
It is more than just proven theory that good advertising improves product sales. Usually people spend millions just for letting the public know that they actually exist on the market and that they have something to sell. The same thing applies to the automotive industry. A good commercial can make anyone take a certain car into consideration when going to a dealer to make their purchase.
It is a fact that makers like Mercedes, BMW, and Audi have impressive commercials and that Lamborghini and Ferrari makes us say "Wow!" every time we watch one of their videos, but this time we’re turning our attention to something a bit different. This year, we believe the commercial of the year should go to the "Nissan Leaf - Polar Bear."
If asked if this commercial made us take the Nissan Leaf into consideration then we would have to be honest and say no. Truth is, we were impressed with the vehicle long before that. The great thing about this commercial is that it made people think of the repercussions of their decisions. Don’t get us wrong, we’re not persistent tree-huggers by any means, but from time to time, it’s good to be aware of the effects our decisions cause to the creatures surrounding us.
This Polar Bear commercial was heartfelt and powerful, and that is why it was our pick for Commercial of the Year.
This commercial is a far cry from the last commercial we saw featuring the Nissan Juke – that one, for a lack of a better word, has ‘weird’ written all over it – and much to our delight, this new ad is certainly right up our alley.
We know the Juke is capable of a lot of things, but to be able to pull off some pretty sick donuts – the kind we enjoy doing to our cars, not the kind we stuff our mouths silly with – is a definite turn-on for prospective buyers of Nissan’s quirky little crossover.
We just hope that in the event you find yourself in that dude’s shoes – pun intended, by the way – you might want to take the more prudent action and use the doors of the donut shop instead of crashing through a glass window.
We’re just saying.
There really isn’t a whole lot of words we could use to describe this video other than if you choose words like ‘spooky’, ‘creepy’ and ‘weird’. Whether or not Nissan intentionally made this Nissan Juke ad that way, well, they’re the only ones that can explain it.
Nevertheless, if you go past all the spookiness and look at this in a glass half full sort of way, Nissan is positioning the Juke as a vehicle that’s brimming with energy, enough to power an otherwise doldrum city. If you look at it that way, then this ad isn’t all that bad. Heck, that image of a pseudo Richard Simmons in a stationary bike does add a bit of humor to it, although that in itself is still a little creepy given how the whole tenet of this commercial runs.
In any case, there is something to be said about this commercial. If for nothing else, we can all take comfort in knowing that the Juke crossover can never be associated as a boring car. Weird? Maybe. Bland? Not after this ad.
Nissan’s new commercial for the Leaf electric vehicle will either make you feel all warm and fuzzy inside, or it will make you question the direction Nissan is going with this whole thing. The commercial starts off with a lonely Polar Bear who, in seeing that its polar wonderland is melting away, finds its way into a suburban town. The polar bear finds himself in a garage of a Nissan Leaf owner and proceeds to give the owner a hug for thinking about him and his home. We guess it’s better than those other commercials where the bears have bits and pieces of toilet paper stuck to their butts, but we have to wonder what those guys who deny global warming would have to say to all of this. We, on the other hand, find it rather touching.
Refresher: The Nissan Leaf features a set of batteries made up of laminated lithium ion cells that are capable of delivering over 90 kW of power and weigh only 440 pounds. The battery pack sends it stored energy to the Leaf’s front mounted electric drive motor that only outputs 80 of those kilowatts for a maximum output of 107 HP. Nissan claims that the Leaf will take 8 hours for a full charge from a 200 V source; so a high capacity 220 V outlet is recommended, otherwise it will take twice as long for a full charge from a standard 110 V AC outlet.
Nissan is coming out with a new commercial about brake override technology, and if we didn’t know any better, we would have thought that this ad came six years too late.
But the truth is, with Toyota’s recent acceleration problems, plus the looming possibility that the US government may someday require all vehicles to have this technology, this commercial comes at just the right time.
Not that it should matter for Nissan owners because they’ve had this technology on their cars since 2004, but the fact that Nissan came out with this ad at this time stresses the growing importance of having brake override technology, something that other brands are now beginning to put in their cars.
And really, we don’t have a clue why other automakers took this long to adapt to this system. The whole concept, in itself, is pretty simple and above all else, practical for today’s vehicles. Brake override technology, in a nutshell, allows the car’s brake pedal to override the accelerator in times of emergency. Simple enough, right?
It may not be as fun to use if you’re driving a high-powered sports car, but for a car you use for everyday driving, it makes all the sense in the world. So, yeah, props for Nissan for having this technology around for six years. And major kudos too for having Iron Man – Robert Downey Jr. – refer to the car brand as ‘we’.
And we thought he was all about the Audis.
Looks can indeed be deceiving and if you watch this new Nissan Canada commercial for the Sentra SE-R, you would think that the cars that were used during filming were actual Nissan vehicles.
Ok, that last statement isn’t entirely true and only somebody with a warped sense of dimensions would think that the car used in the ad is a real Sentra SE-R. Memo to you buddy: those are 1/10th scale RC models of the Sentra SE-R.
The more you watch the ad though, the more those cars begin to look like the real thing. Then again, Nissan isn’t exactly a neophyte when it comes to making commercials using RC vehicles so we shouldn’t at all be surprised that they dusted off an old marketing trick to promote their new Sentra SE-R.
If it works, it works. We shouldn’t be blaming Nissan for not coming out with something new to attract our attention. Rather, we should be blaming ourselves for continuing to enjoy something these guys have already done before. And to be honest, we can’t get enough of the commercial.