LISTEN 01:54

Austrian automaker, Magna Steyr, rarely makes a splash these days, but when they do, you can be sure that people are bound to notice. That shouldn’t be no more evident than in what Magna Steyr has in store for the 2012 Geneva Motor Show: They’re bringing a 3-in-1 vehicle concept called the MILA Coupic.

If the thought of a vehicle taking three guises is confusing enough, then you can be sure of the MILA Coupic’s status as a novelty.

In the simplest of terms, the MILA Coupic is a crossover coupe that comes with an innovative and retractable soft top roof with two sections that can be opened independently from each other. Both of these soft folding roofs have been fitted with a variety of transparent glass elements embedded in the textile material. The front roof system above the front seats can be opened from the front to the rear while the rear roof system above the rear seats and the loading area allows for two opening directions and provides added versatility to the vehicle’s loading area.

The concept’s two-tone paint finish - Clash Green combined with Crystal White - complements the aluminum highlights, thus providing a vehicle that looks about as unconventional as any concept we’ve seen in recent time.

Looking at the overall design of the car, the MILA Coupic offers a fresh take on how exceptional engineering can blend with state-of-the-art technology. The construction of the MILA Coupic was designed in different layers, with the lowest level paying attention to providing overall stability to the concept. The middle layer stands for safety and comfort, whereas the top level invests the vehicle with the typical sportiness and elegance of a coupé. Inside, the concept has a five-seat configuration with the rear seat capable of being folded forward, thus turning the vehicle into a glorified pick-up, further enhancing the concept’s overall quirkiness.


Kirby Garlitos
Automotive Aftermarket Expert -
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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  (415) posted on 06.28.2012

I don’t see it as a feminine car. It’s more of a green car, meaning to say it’s eco-friendly and fuel efficient for me.

  (428) posted on 05.18.2012

The whole unique concept astounds me. I’m used to seeing this style in small cars only, but Magna Steyr creatively suited it to a mid-sized vehicle.

  (474) posted on 05.15.2012

I really love this concept’s looks and function! Probably, the only con with this is the low headroom!

  (428) posted on 03.29.2012

It’s like a highly innovative feminist vehicle! I can say that the chic exterior is in trend.

  (466) posted on 03.8.2012

Just like what I’ve said about Jaguar XFR Sportbrake, I really love colors that emit brilliance! Not only the paint job of MILA Coupic has that, but even its wheels. This concept should be added to my wish list.

  (296) posted on 03.7.2012

This 3-in-1 vehicle is cute! Although it is not that small, it’s the term most fitted to it. I love its wheel pattern and roof system.

  (517) posted on 03.5.2012

The neon colors are highly attractive, especially the designed wheel rims. It makes me think of bright LEDs on circuits. As a 3-in-1 car, I firmly believe it’s truly economical to use.

  (596) posted on 03.1.2012

Amazing, really, and it’s eye-catching. What about its performance? I must know since I’m planning to get this. I like the vivid and chic style of its exterior.

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