When you mention the name ’Peugeot’ the first things that come to your mind are numbers like 207, 307, 407 - none of which can be described as ’off-road’ vehicles. In as much as Lexus was synonymous with the ’supercar before the LF-A came along, Peugeot is not one of those brands you associate with images of a pick-up. But just like Lexus, that doesn’t mean that the French automaker won’t think outside the box, which is precisely what they did when they revealed to the Brazilian market, the Hoggar - the company’s first pick-up.

The Hoggar is based on the 207 platform and offers a a load volume of 1,151 liters and a payload of up to 742kg. It will go on sale on the 15th May, with three trim levels and two engine sizes: a 1.4-liter engine and a similar 1.6 liter variant.

Press release after the jump.

Press release

Hoggar demonstrates Peugeot’s ambition for internationalisation and confirms the acceleration of the Marque’s strategy.Designed in Brazil for the Brazilian market, this pick-up is perfectly adapted to the local clientele’s expectations. It allows Peugeot to endorse and expand its status and links as a local manufacturer.

A world first, it revives the historical savoir-faire of the Marque by merging it with the future. HOGGAR subtly combines the robustness and reliability of a pick-up with the design and dynamism that distinguishes the Marque.

With HOGGAR, Peugeot brings a touch of seduction and emotion to the world of Pick-ups.

The comfort and quality of the finish of HOGGAR will seduce the most exacting customer because it does not compromise function for style. This is thanks to a load volume of 1151 litres and a payload of up to 742kg, which makes this vehicle a point of reference for the market.

2011 Peugeot Hoggar High Resolution Exterior
- image 353457

The name HOGGAR, taken from a Peugeot concept car, evokes a world which combines strength, durability and action. HOGGAR, the pick-up by Peugeot, seductive, dynamic and robust targets a mainly male customer base who are looking for a versatile vehicle with a distinctive style.

This vehicle will be manufactured at the Porto Real factory in Rio de Janeiro, Brazil. Equipped with a bold and modern design, HOGGAR is a new line in exclusive cars, 207 of Brazil, after the saloon, hatchback, SW and SW Escapade versions.

With this expanding range in the Brazilian market, which is expected to grow in 2010, Peugeot aims to have a 10% market share for pick-ups over the whole year. HOGGAR will be launched in the Brazilian market on the 15th May, with three trim levels and two engine sizes : 1.4 and 1.6 litre.

What do you think?
Show Comments


  (728) posted on 10.20.2011

Hoggar was oozing with angst and aggressiveness on its front design, and it looks so massive on its platform but it is really weird to see an American mid-size pickup car but at the same time I am so impressed with it.

  (570) posted on 10.10.2011

Wow! what a nice picked up the car! I’m so impressed with the angst of its front design most especially on its headlights. smiley I also have to agree that the name itself is really suited to its aggressive appearance.

  (428) posted on 05.12.2010

The paraphernalia are appropriate to the exterior design, and it looks so arrogant. Subtly combines the robustness and reliability of a pick-up with the design and dynamism that distinguishes this Peugeot from the competition.

  (291) posted on 05.3.2010

The French automaker really build a cool and great cars, and the only modifications to the cars are the removal of unnecessary equipment like audio systems and the addition of race safety equipment like roll cages, fire suppression, upgraded brakes and a rear wing. I almost think that this cars are the kings of the road.

  (377) posted on 04.29.2010

Is this for real?! Honestly, for me Peugeot doesn’t work well in freeways or high ways.

  (392) posted on 04.20.2010

This truck is so cool, at first look it doesn’t look like a truck it’s more on a Van or a sports car.

  (666) posted on 03.17.2010

Nice form. Hoggar is quite diffrent from other pick ups. And its not more likely as other Puegot. I mean sport and luxury cars are Puegot’s specialties.

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