British customers can save up to £2,200 with this special-edition model

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Launched in 2012 as a replacement for the ageing 207, the Peugeot 208 was designed from a clean sheet and bolted onto an upgraded version of the PSA PF1 platform. It also received new and updated four-cylinder engines and debuted a couple of three-cylinder gasoline units dubbed PureTech. Another important feature that debuted with the hatchback is the i-Cockpit, combining the compact steering wheel with high-level instrumentation, and TouchScreen technology. The i-Cockpit is now available in just about any Peugeot out there. In 2013, the 208 spawned a race-spec T16 Pikes Peak version that set a new record at the famous hill-climb event. A facelift was introduced for the 2015 model year.

Sold for nearly four years now, the Peugeot 208 is here to stay for a couple more years until the French introduce a redesigned model. Although it’s not to say that the hatchback is outdated, Peugeot is doing its best to keep the lineup fresh and the customers coming into dealerships. For 2016, the French firm introduced two new special-edition models, one of which is the Active Design. Based on the Active trim, the Active Design comes with extra standard features and brings customers savings of up to £2,240.

The not-so-good news is that the model is only available in the United Kingdom for the time being. Still, let’s have a closer look at the 208 Active Design to find out what makes it special.

Keep reading to learn all about the Peugeot 208 Active Design

What makes the Peugeot 208 Active Design Special

2017 Peugeot 208 Active Design High Resolution Exterior
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Available for both the three- and five-door versions, the Active Design comes with a few extra features on the outside. The special package replaces the standard 16-inch Titane wheels of the Active trim with 16-inch Technical Grey alloys and ditches the chrome mirror caps in favor of gloss-black shells. The foglamp finishers are also finished in gloss-black. Further personalization comes from the Equalizer grille, usually an option for any trim below the sporty GT Line, which features the relatively new horizontal chrome inserts.

Additionally, two exterior personalization packs are available: the Menthol White pack complements Hurricane Grey, Orange Power and Virtual Blue paints, while the Lime Yellow pack is available on Bianca White, Hurricane Grey, and Nera Black finishes. These packages add white or bright-yellow accents to the mirror caps and front bumper.

2017 Peugeot 208 Active Design High Resolution Interior Models Female
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The French firm had nothing to say about the Active Design’s interior, so it’s safe to assume customers will get the same cabin that comes with the Active trim. This includes the latest features that come with the 208, including the i-Cockpit, seven-inch touchscreen display, and a raised instrument panel. The seven-inch touchscreen infotainment system features Apple CarPlay, DAB radio, to go with Bluetooth and USB connectivity. Air conditioning and cruise control are also standard equipment. Additionally, it gets the Visibility Pack with automatic headlamps, windscreen wipers, and an electrochrome rear view mirror. The Black Cran cloth trim is carried over from the standard Active model, but the Menthol White and Lime Yellow packs add white and yellow accents to the dashboard and door panels.

Under the hood, the Active Design sports a 1.2-liter three-cylinder engine. The unit is rated at 82 horsepower and it’s one of the most efficient units offered with the current 208. The three-pot mates to a five-speed manual gearbox with no option for an automatic.

2017 Peugeot 208 Active Design High Resolution Exterior
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Pricing for the Active Design starts from £13,985 (about $18,190 as of August 2016), a £820 (some $1,070) premium over the standard Active model. Peugeot says that customers will save £1,200 (around $1,560) in extra features by ordering the Active Design, and an additional £1,040 (about $1,350) if they choose to finance with Peugeot Passport or Just Add Fuel programs.

Ciprian Florea
Ciprian Florea
Senior Editor and Supercar Expert -
Ciprian's passion for everything with four wheels (and more) started back when he was just a little boy, and the Lamborghini Countach was still the coolest car poster you could hang on your wall. Ciprian's career as a journalist began long before earning a Bachelor's degree, but it was only after graduating that his love for cars became a profession.  Read full bio
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Press Release

Two new retail Special Editions are now available: 208 ‘Active Design’ and 208 ‘Allure Premium’
Available for order in August ready for September registrations
£1,200 customer saving on the PEUGEOT 208 in August and September (£600 on Access A/C)
PEUGEOT has released two new Special Editions in time for the all-important ’66-plate’ September market and are available to order now. The 208 ‘Active Design’ and 208 ‘Allure Premium’ both offer excellent levels of specification and value, with additional customer savings on offer making the PEUGEOT 208 the perfect choice.

2017 Peugeot 208 Active Design High Resolution Exterior
- image 684177

The first of the two Special Editions, the PEUGEOT 208 ‘Active Design’ is available with the 1.2-litre 3-cylinder PureTech petrol engine in both 3 & 5 door variants. Derived from the popular Active model, the ‘Active Design’ has 16” Technical Grey alloy wheels, fog lights and exterior personalisation which includes; Equaliser grille, gloss black door mirrors, door mirror accents and fog light finishers.

Two exterior personalisation packs are available: the ‘Menthol White’ pack complements Hurricane Grey, Orange Power and Virtual Blue paint finishes, while the ‘Lime Yellow’ pack is available on Bianca White, Hurricane Grey, and Nera Black versions.

The PEUGEOT 208 ‘Allure Premium’ is also available with the 1.2-litre PureTech petrol engine in a 5 door variant only, and uses the high specification Allure model with excellent levels of specification: 16” Titane Matt Black alloy wheels, satellite navigation, reversing camera and a Cielo panoramic glass roof. Available in two solid colours: Hurricane Grey and Bianca White with three metallic colour choices: Rioja Red, Twilight Blue and Aluminium.

Both Special Editions benefit from the customer saving of £1,200 plus, if the customer chooses to finance with PEUGEOT Passport or Just Add Fuel® they will benefit from an additional £1,040 Dealer and Manufacturer deposit contribution during the period.

A highly competitive 4.9% APR is available on PEUGEOT Passport across all 108, 208 and new 2008 SUV models during August and September and, a customer placing a £750 deposit on a PEUGEOT 208 PureTech 82hp 5dr will see monthly payments starting from £211 for an Active version and £235 for an Allure. Customers choosing PEUGEOT’s all-encompassing, 3-year, Just Add Fuel® package, placing the same £750 deposit will see payments start from £241 for an Active version and £265 for an Allure. The ‘Just Add Fuel® Telematics’ finance package is also available for those from just 18 years of age.

2017 Peugeot 208 Active Design High Resolution Exterior
- image 684178

Terms & Conditions apply visit for more details

Just Add Fuel® includes:

A single monthly payment to cover all motoring costs
No need to budget for insurance, servicing, road fund licence*, and roadside assistance costs – they are all included
No need to search for cheaper insurance each year
Fixed price motoring for three years means peace of mind
A completely transparent motoring package with no hidden costs
The opportunity to drive a new car every three years, so no MOT costs
*where applicable

Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. Demonstrated through its Brand signature ‘Motion & Emotion’, PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.

The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, 508, 2008, 3008 and 5008 supplemented by people-carriers and a four-model van range that includes the Bipper, Partner, Expert and Boxer.

Launched in 2012 and re-invigorated in 2015, the 208 introduced the pioneering PEUGEOT i-Cockpit®(combining the compact steering wheel with high-level instrumentation and TouchScreen technology) and PureTech 3-cylinder petrol engines. The latest versions feature BlueHDi diesel engines capable of just 79g/km – making it the most efficient non-hybrid car.

If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram: /

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