It was March of 2012 at the Geneva Motor Show. The interior lighting was as bright as the sun, and all of the new cars were glistening. Okay, so it probably wasn’t all that elegant, but it is an exaggerated summary of the what it was like when Peugeot debuted the 208 for the first time. Produced in the company’s brand new plant in Slovakia, the 208 initially started out as a three-door hatchback. A year later, Peugeot dropped a five-door hatch version that made cramming into the back seat a little bit easier. The 208 isn’t what you would call a hot hatch by any means – it’s nothing more than a morning snack for a hot hatch like the Focus RS, but as a “supermini” or “B-segment” car, it serves its purpose quite well in crowded cities.

As a replacement for the Peugeot 207, and built on PSA’s PF1 platform, this little hatch is offered with no fewer than three gasoline engines and three diesel engines – all of which are four-cylinders that deliver anywhere between 68 horsepower and 198 horsepower in the 208 GTi. Oh wait, there is a little bit of hot hatch in that DNA. Anyway, with a few more years on the calendar before a new model is ushered in, Peugeot has decided to expand the 208 lineup with a pair of special editions models. This one is the Allure Premium edition, and it brings a number of enhancements that Peugeot says will save you money over the standard model equipped with the equivalent options.

With that said, let’s take a quick look at what makes the Allure Premium so special and why I’m taking the time to tell you about it today.

Continue reading to learn more about the Peugeot Allure Premium

What Makes the Peugeot 208 Allure Premium Special

2017 Peugeot 208 Allure Premium High Resolution Exterior Press Releases
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To start off, the Allure Premium is passed on the standard Allure trim. It is available in Hurricane Grey or Bianca White on the solid spectrum or Rioja Red, Twilight Blue, or Aluminum on the metallic color spectrum. This special edition is offered in only five-door form, and comes equipped with 16-inch Titane Matt Black alloy wheels and a Cielo panoramic glass roof – that’s right, even the superminis can come with the luxury of a panoramic roof these days.

Under the hood, you’ll find the 1.2-liter PureTech gasoline engine that delivers just 68 horsepower. But, that’s okay because there are a lot of other cool features here. This edition comes standard with Cornering Assist fog lights, tinted rear windows, chrome mirror shells, and LED running lights. Comfort and convenience features include cruise control with speed limiter, electric front windows, heated and electric mirrors, and automatic headlights and windshield wipers.

2017 Peugeot 208 Allure Premium High Resolution Interior Press Releases Models Female
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Inside, you’ll find a leather wrapped steering wheel and black Techmat cloth trim. The rear seat is a 60/40-split folding unit to provide more cargo room when needed. The infotainment system is made up of a multifunction touchscreen display that features Mirror Screen, Apple CarPlay, and Bluetooth connectivity. There is also satellite navigation with five years of free updates, a 3.5 mm auxiliary jack, and a USB input for playing your favorite Mp3s.

According to Peugeot, the Allure Premium will save you £1,200. If you decide to go with Peugeot Passport or Just add fuel financing, there is an additional savings of £1,040 from dealership and manufacturer contributions.

Robert Moore
Robert Moore
Editor-in-Chief and Automotive Expert -
Robert has been an auto enthusiast his entire life. He started working cars at a young age, learning the basics from his father in the home garage on the weekends. As time went on, Robert became more and more interested in cars and convinced his father to teach him how to drive when he was just 13 years old. Robert continued working on cars in his free time and learned as much as he could about engines, transmissions, and car electrical systems, something that only fed his curiosity more and eventually led him to earn a bachelors degree in automotive technology with a primary focus on engine performance and transmission rebuilding.  Read full bio
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Press Release

Two new retail Special Editions are now available: 208 ‘Active Design’ and 208 ‘Allure Premium’
Available for order in August ready for September registrations
£1,200 customer saving on the PEUGEOT 208 in August and September (£600 on Access A/C)
PEUGEOT has released two new Special Editions in time for the all-important ’66-plate’ September market and are available to order now. The 208 ‘Active Design’ and 208 ‘Allure Premium’ both offer excellent levels of specification and value, with additional customer savings on offer making the PEUGEOT 208 the perfect choice.

2017 Peugeot 208 Allure Premium High Resolution Exterior Press Releases
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The first of the two Special Editions, the PEUGEOT 208 ‘Active Design’ is available with the 1.2-litre 3-cylinder PureTech petrol engine in both 3 & 5 door variants. Derived from the popular Active model, the ‘Active Design’ has 16” Technical Grey alloy wheels, fog lights and exterior personalisation which includes; Equaliser grille, gloss black door mirrors, door mirror accents and fog light finishers.

Two exterior personalisation packs are available: the ‘Menthol White’ pack complements Hurricane Grey, Orange Power and Virtual Blue paint finishes, while the ‘Lime Yellow’ pack is available on Bianca White, Hurricane Grey, and Nera Black versions.

The PEUGEOT 208 ‘Allure Premium’ is also available with the 1.2-litre PureTech petrol engine in a 5 door variant only, and uses the high specification Allure model with excellent levels of specification: 16” Titane Matt Black alloy wheels, satellite navigation, reversing camera and a Cielo panoramic glass roof. Available in two solid colours: Hurricane Grey and Bianca White with three metallic colour choices: Rioja Red, Twilight Blue and Aluminium.

Both Special Editions benefit from the customer saving of £1,200 plus, if the customer chooses to finance with PEUGEOT Passport or Just Add Fuel® they will benefit from an additional £1,040 Dealer and Manufacturer deposit contribution during the period.

A highly competitive 4.9% APR is available on PEUGEOT Passport across all 108, 208 and new 2008 SUV models during August and September and, a customer placing a £750 deposit on a PEUGEOT 208 PureTech 82hp 5dr will see monthly payments starting from £211 for an Active version and £235 for an Allure. Customers choosing PEUGEOT’s all-encompassing, 3-year, Just Add Fuel® package, placing the same £750 deposit will see payments start from £241 for an Active version and £265 for an Allure. The ‘Just Add Fuel® Telematics’ finance package is also available for those from just 18 years of age.

Terms & Conditions apply visit for more details

2017 Peugeot 208 Allure Premium High Resolution Exterior Press Releases
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Just Add Fuel® includes:

A single monthly payment to cover all motoring costs
No need to budget for insurance, servicing, road fund licence*, and roadside assistance costs – they are all included
No need to search for cheaper insurance each year
Fixed price motoring for three years means peace of mind
A completely transparent motoring package with no hidden costs
The opportunity to drive a new car every three years, so no MOT costs
*where applicable

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