This coming January, lovers of dirt-flavored racing will once again turn their attention to the Southern Hemisphere as the infamous Dakar Rally hits South America for the tenth year running. 2018 marks the 40th anniversary of the event, once again promising a grueling 10,000 km (6,214 miles) of racing over some of the most difficult terrain Mother Nature can produce. The outlined route will lead teams through Peru, Bolivia, and Argentina, challenging competitors with steep sand dunes, craggy boulder fields, twisting tarmac, and impossibly high mountain passes. This is one of the ultimate tests of man and machine, but Peugeot looks ready for anything. The French automaker took top honors in the Dakar earlier last year, giving it back-to-back victories between 2016 and 2017. Now, the French automaker is looking for a three-peat with this – the updated 3008 DKR Maxi. The “brand-new racing lion” might carry the same name as the road-going Peugeot 3008, but it’s far removed from what you get in dealers, bringing the heat thanks to a host of impressive motorsport cues courtesy of Peugeot Sport, all aimed at ultimate victory over terra firma.