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2020 Peugeot Landtrek

2020 Peugeot Landtrek

Peugeot Enters The Pickup Truck Segment With All Guns Blazing

Peugeot finally woke up from its slumber and decided to enter the pickup truck market. The French automaker has revealed its latest creation called the Landtrek. Peugeot isn’t a new player in the truck market and has had a fair share of haulers back in the day, such as the 504 and the 404 trucks.

Even now, it sells the Pick Up in a few African markets. Now, however, it has “returned” with a sincere effort in the form of the Landtrek. Instead of testing the waters by launching just a couple of variants, Peugeot has decided to go full throttle by introducing the truck in three different body styles and two different drive configurations.

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2019 Peugeot Boxer 4x4 Concept

2019 Peugeot Boxer 4x4 Concept

Peugeot’s most recent take on what overlanding should look like is beyond cool

Overlanding might not be a new concept over in the States, but to Europeans, it kind of is. With that in mind, Peugeot has taken a bold step in coming up with a concept car - better said, van - that’s supposed to do one thing and one thing only: offer freedom of movement regardless of how rough your path gets.

Mind you, this is not the sort of delivery truck that delivers your Amazon order or that fancy new pair of shoes you just bought online - the regular Peugeot Boxer is well-equipped for that job, and if you happen to live in Europe, then you also know that Sochaux’s workhorse is quite popular and a frequent favorite of both entrepreneurs and larger companies. That aside, let’s have a look at just what sort of backbone can the humble, hard-working Peugeot Boxer offer to support your overlanding ambitions.

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2018 Peugeot 3008 DKR Maxi

2018 Peugeot 3008 DKR Maxi

The French automaker’s shot at a three-peat exit from the Dakar

This coming January, lovers of dirt-flavored racing will once again turn their attention to the Southern Hemisphere as the infamous Dakar Rally hits South America for the tenth year running. 2018 marks the 40th anniversary of the event, once again promising a grueling 10,000 km (6,214 miles) of racing over some of the most difficult terrain Mother Nature can produce. The outlined route will lead teams through Peru, Bolivia, and Argentina, challenging competitors with steep sand dunes, craggy boulder fields, twisting tarmac, and impossibly high mountain passes. This is one of the ultimate tests of man and machine, but Peugeot looks ready for anything. The French automaker took top honors in the Dakar earlier last year, giving it back-to-back victories between 2016 and 2017. Now, the French automaker is looking for a three-peat with this – the updated 3008 DKR Maxi. The “brand-new racing lion” might carry the same name as the road-going Peugeot 3008, but it’s far removed from what you get in dealers, bringing the heat thanks to a host of impressive motorsport cues courtesy of Peugeot Sport, all aimed at ultimate victory over terra firma.

The Peugeot 3008 DKR Maxi has undergone extensive testing in Morocco, Portugal, and France to prepare for the 2018 Dakar event, logging more than 18,000 test km (11,185 miles) over the past year. What’s more, Team Peugeot Total has once again assembled a dream team of talent for the driver’s roster, including names like Peterhansel, Loeb, Sainz, and Despres. Still – the Dakar is unpredictable at best. Will the new 3008 DKR once again have what it takes to snag another win?

Continue reading to learn more about the Peugeot 3008 DKR.

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