2019 Peugeot 208 - Driven
We don’t have to tell you that Europe’s supermini segment is one of the toughest, cutthroat arenas in the car world, despite the fact that crossovers based the said superminis are poaching clients at a fast rate, just like they did with the sedan segment. In this context, Peugeot launched the new 208. No, it didn’t change its name to 209 as we would have expected, and that’s because Peugeot thinks the previous 208 had so much success that the same nameplate should stay for the new generation, too.
The French carmaker is adamant that the 208 is primarily a city car and, in accordance to that creed, Sochaux took all the measures it saw fit to make its new hatchback as appealing as possible. The fact that it will have to do battle against the likes of VW Polo, Renault Clio, Ford Fiesta, Opel/Vauxhall Corsa, and Dacia Sandero counted a lot in the general direction Peugeot led the new 208. We had the opportunity to get up close and personal with the sleek-looking hatch during a first-contact test drive, so here’s what we can report.