PSA Group Is Returning to the US around the year 2026
PSA Group (owner of Peugeot, Citroen, DS and most recently Opel) is one of France’s largest automakers that manufactures models for a wide range of buyers with varying budgets. According to a new report, the group will start selling its cars in the United States again, but we don’t yet know if all their sub-brands are going to make it over or if they are going to adopt a similar approach to Alfa Romeo and bring over some more expensive, exclusive models first.
PSA Has Picked 15 States for it’s U.S.-Market Comeback Attack
After exiting the U.S. market in 1991, PSA Group is eyeing a strong comeback. Larry Dominique, CEO of PSA Group North America, revealed that the company is seriously looking to re-establish itself in the U.S. again. In fact, the company has already started setting up their corporate office in Georgia, Atlanta. Are they a tad bit late, given how the trade war is picking up heat?
Is PSA Bringing Peugeot, Citroen, DS, Vauxhall, or Opel to the United States?
We’ve known for a while that PSA was planning to invade the U.S. auto market and it has, in fact, already done so by kicking off its Free2Move mobility platform in Seattle last year. And, more recently – back in January of 2019 – PSA announced that it had chosen Atlanta, Georgia as it’s home away from home. The next move is adding certain PSA models to various car-sharing services, but PSA has reportedly already chosen what brand it will begin selling in the U.S. first, but we’re not privy to the information quite yet.
The French are Coming! PSA chooses ATL as it’s North American Home
Welcome to Atlanta, PSA Group. More importantly, welcome back to the good ‘ol U.S.A. The French auto group took its biggest step in returning to America after announcing that Atlanta will become the location of its North American headquarters. Don’t expect PSA to start shipping Peugeot, Citroen, and DS models tomorrow, though. The new HQ is the first of many steps the group still needs to make to achieve its goal of returning to the market after decades of absence.
PSA Wants Another Crack at the U.S. Market
It’s been decades since we last saw a Peugeot or Citroen presence in the U.S. All that could change soon because Peugeot has been angling for a possible return to North America in the coming years. No specific plans have been laid out, but Peugeot CEO Jean-Philippe Imparato remains bullish on the idea of seeing the French carmaker return to a market it hasn’t been in since 1991.
PSA to Establish Presence in the U.S. Through a New Car-Sharing Program
French automaker PSA’s noticeable absence in the U.S. is about to come to end. But before anybody gets too excited about the possibility of buying the latest Peugeot or Citroen model, the return of these brands to this side of the world won’t happen in the manner most people are hoping for. That’s because the French automaker is instead tapping into the growing car-sharing service industry with the announcement of its partnership with the Bollore Group to introduce a car-sharing service to the U.S. market.
According to Fortune, the introduction of a car-sharing service in the U.S., beginning with Los Angeles, is a part of a long-term turnaround plan that also includes investments and expansions into other areas of the industry. In addition to this burgeoning platform, PSA is reportedly looking into getting involved in parts distribution and vehicle leasing.
The partnership with the Bollore Group isn’t a new transaction either. The two companies have done a lot of business together in the past, most notably with the E-Mehari electric utility vehicle that was shown last December 2015. The partnership between the two sides on the car-sharing service was even hinted at as recently as April 2016 when Tavares indicated the automaker’s intention of offering mobility services in the U.S. before making any decisions on bringing back both Citroen and Peugeot as commercial brands in the region.
Part of this car-sharing service plan with Bollore Group includes using LA as the test bed for the program. If it proves to be successful, the service could expand into other major U.S. cities to coincide with Tavares’ goal of generating more than $300 million in revenue for the company by 2021.
Continue after the jump to read the full story.
PSA Peugeot Citroën Eyeing U.S. Comeback
There was a point in time not long ago where the thought of seeing Peugeot and Citroën models in the U.S. would’ve been laughable. But times have changed and the French economy has improved to the extent that PSA Peugeot Citroën, the parent company of both French automakers, is now seriously considering a comeback in the U.S. market.
Those plans aren’t definite yet, but Automotive News sister site Automobilewoche is reporting that PSA is scheduled to unveil an international expansion plan on April 5, 2016 that puts the U.S. and Iranian markets as its two top priorities. Speaking with Automobilewoche, DS brand chief Yves Bonnefort expressed optimism that the upscale brand could generate a lot of interest in the U.S. market. The brand is devoid of models at this point, but there are plans to expand it to include as many as six global models by 2020. If PSA pushes forward with going back to the U.S., the DS brand, when it’s in full bloom, could have the biggest impact as a natural competitor to established brands like Mercedes, BMW, Audi, Lexus, and Infiniti.
While there is some understandable optimism and excitement behind the return of the French brands in U.S. soil, PSA executive Richard Lucki remains cautious on what the company can expect in the market. Lucki, after all, knows a thing or two about the U.S. market, having ran the company’s U.S. outpost in Detroit until it was shut down in 2013. According to Lucki, returning to the U.S. isn’t as simple as some are making it out to be. There are issues with a manufacturing base, something PSA doesn’t have in that region. It also doesn’t have a dealership network. The absence of these critical sales elements could make pricing for Peugeot and Citroën models a little tricky.
Even with these admittedly sensible issues, it does look like the U.S. market is as close as it has ever been to seeing Peugeot and Citroën return. The former hasn’t been in the U.S. since 1991 while the latter’s absence dates further back to 1974. If PSA’s international expansion plan bears fruit, the days of not seeing both French models in U.S. roads could be numbered.
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Are you ready to have your 2011-racing itch finally scratched? With the 2011 Formula One season getting delayed by political unrest in Bahrain, the racing community turns its attention to the opening of the 2011 American Le Mans racing season this weekend with one of the most iconic endurance races in the world, the 12 Hours of Sebring.
Always one of the most eagerly anticipated races of the year, the 12 Hours of Sebring kicks off the 2011 ALMS season in grand fashion with the reigning champs from Peugeot Sport Total ready to defend their 2010 title against a field of heavyweight contenders, including headlined perennial contender, Audi, and last year’s runner-up, Aston Martin.
This year, Peugeot will be bringing the new Peugeot 908 HDi FAP to compete against the likes of the Audi R15+TDI and the Aston Martin Lola B08.
In addition to the top-of-the-field LMP1 class, the 2011 12 Hours of Sebring will also feature races from a number of different classes, including the new LMPC class, led by PR1 Mathiasen M/Sport’s Oreca FLM09, and the always-competitive GT class, which has a formidable entrant in the form of the recently-revealed Risi Competizione’s new Ferrari 458 GTC.
To keep you updated with all of the cars scheduled to participate in all of the weekend’s races, the folks over at SpotterGuides.com have provided everything you need to know about each and every car that will see the green light this weekend. Keep tabs on some of the favorites and be on the look-out for dark horses, because this weekend’s 12 Hours of Sebring endurance race is expected to be one for the books.
If you’re going to keep tabs on all the action from the confines of your own home, you can watch the race in its entirety online on ESPN3.com, or if you have an Xbox, you can catch the action through live streaming. If you miss out on watching the race live, ABC will have a recap from 12:30 – 2:00 pm EST with ESPN2 airing the same recap show next Tuesday, March 22, 2011.
Here to help you get through the beginning of the work week and just in time for a lunch break, we here at Top Speed bring you the award winning short film, Climb Dance. The video features rally legend Ari Vatanen in the Peugeot 405 T16 climbing Pikes Peak in a way that you have never seen before. Enjoy!
It’s a long shot, but Peugeot may end it over 15 year absence from the U.S. market. Peugeot is looking to expand into new segments with new models. "Currently, we are covering 72 percent of the segments," Jean-Philippe Collin, head of PSA Group’s Peugeot brand said. "In the future, it will be more than 90 percent."
This expansion includes production of a diesel hybrid that will begin in 2011. "We are going to offer the diesel hybrid in the upper mid-range and in the crossover segment," Collin said. With North America possibly looking for more diesel and hybrid cars, it seems that a return to the U.S. market is again conceivable. "We are not ruling out going back to the U.S.," he said. "We are closely watching the opportunities resulting from the crisis in North America. But the U.S. isn’t high on the agenda. China, Russia and South America are our priorities."