Set to make its world debut at the British Louis Vuitton Classic, scheduled for 5 June 2004 at Waddesdon Manor (Waddesdon, Great Britain), is the Pininfarina Enjoy, inspired by the concept car of the same name which was presented at the Geneva Motor Show in 2003. This is a dream come true, even if just for the lucky few. Because Pininfarina intends to weigh, through a promotional tour, the interest of collectors and enthusiasts towards a special car which is supposed to be manufactured and sold in only 75 units during 2005 to celebrate the company’s 75th anniversary. And thanks to the Enjoy Pininfarina has started up a new prestigious partnership with the most important luxury brand in the world, Louis Vuitton, which was commissioned to work on the interiors of the vehicle.

  • 2004 Pininfarina Enjoy
  • Year:
  • Make:
  • Horsepower @ RPM:
  • 0-60 time:
    5.1 sec.
  • Top Speed:
    155 mph
  • car segment:

The Enjoy, Pininfarina branded, is an ambitious project: the idea of building an exclusive car with a production run of less than a 100, with top design, technical features and performance, combined with detailed craftsmanship, represents an equation that no other manufacturer has managed to pull off. Thanks to the recent acquisition of the engineering, testing and prototyping divisions of Matra Automobile, which has a tried and tested culture in terms of mechanical work, Pininfarina has been able to extend its areas of expertise and become a genuine car manufacturer, turning the Enjoy into an exclusive and innovative product.

In order to underline the internationalization of the group, the style as well as the engineering development of the exterior have been performed in Turin, while the interior development has been carried out by the technical staff of Matra Automobile Engineering. The possible production is planned in Matra’s prototyping workshop and final delivery for the lucky few will take place at CERAM, another company of the Pininfarina Group.

The radical design features of the Enjoy, like the elimination of the windscreen, highlight the way that style guided the project, the sole aims of which were to obtain the utmost in aesthetic quality and driving pleasure, without compromise. Thanks to an original technical solution, the wings can be dismounted and removed, transforming the Enjoy into an extreme open wheel roadster. The Enjoy has a lightweight aluminium chassis and its body is entirely made out of carbon fibre. The aim to create the ultimate driving experience led to the creation of a very light vehicle (the track version weighs less than 800 kg) with an outstanding weight/power ratio of 4.3 kg/bhp. The new double wishbone front and rear suspensions by Matra mean track level driving precision in all conditions. The top speed is around 155 mph, while acceleration (from 0 to 60 mph in 5.2 seconds) and road holding are the car’s key strengths.


The bodywork in carbon fibre has a central body with an elliptical shape and a wedge-like ridge along the side. The sizeable air inlet at the front meets the slim bumpers above and a wing-shaped element below, which with the wheels uncovered creates a full-width spoiler.At the centre of the front bonnet a broad scoop hides the opening for the radiator air vent, while the lights are built into a transparent longitudinal band which highlights the separation between bonnet and mudguards

Interior design by Louis Vitton

Designing the interiors of the Pininfarina Enjoy was all about creating a look dedicated to pure sporting pleasure in a car. Starting from the 2003 concept, Louis Vuitton’s innovation division redefined the ergonomics, instruments and accessories to enhance driving pleasure in its most primitive form, typical of a sports car, while keeping its distance from the radicalism of the classic British cabriolet, which is often a little too spartan and �bare� in terms of materials and instrument array. Louis Vuitton came up with a more luxurious atmosphere by selecting forms, materials, colours, trims and fittings la Vuitton.

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