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2019 Pininfarina Pura Vision Concept

2019 Pininfarina Pura Vision Concept

Pininfarina’s answer to the Ferrari Purosangue

Pininfarina, once Ferrari’s preferred coachbuilder, is now busy establishing itself as a standalone automaker. It put its best foot forward by unveiling the radical Battista hypercar that promises to be one of the fastest four-wheeled things on the planet and now it’s doubling it down by announcing a whole range of models, the first of which will be an SUV. Fear not, however, as the Pura Vision isn’t your average sporty SUV as Pininfarina aims to deliver supercar-level performance under a skin that both resembles a four-door GT and the existing Battista. It sounds like a match made in heaven.

Coming with an outlandishly appointed cabin and a class-bending profile, the Pininfarina Pura Vision could seriously reduce the market share of Lamborghini’s Urus and Ferrari’s upcoming Purosangue. While we’re yet to feast our eyes with the pre-production prototype showcased to prospective customers during a series of VIP events held by Pininfarina in August during the Monterey Car Week, those that have are talking about a sleek and not overly complicated design so typical of Pininfarina, one that’ll only be matched by its impressive performance. At this stage of the game, the Pura Vision might become Pininfarina’s most important product so they have to get it right.

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2019 Pininfarina H2 Speed

2019 Pininfarina H2 Speed

A hydrogen-powered race car from Italy’s legendary design house

Pininfarina has been around for quite a while now, first spreading roots in Torino way back in 1930. Best known for its design work for major automakers like Alfa Romeo, Ferrari, and Maserati, among others, Pininfarina is more old-school cool than it is next-gen tech. However, that association looks like it’s getting a shakeup with the release of the H2 Speed, a production-ready hydrogen-powered race car destined to blitz race tracks around the world, leaving nothing but water vapor from the exhaust tips.

Continue reading to learn more about the Pininfarina H2 Speed.

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2015 Ferrari Sergio

2015 Ferrari Sergio

If there was ever a concept that truly embodied the long-standing partnership between Ferrari and Pininfarina, it would be the 2013 Ferrari Sergio. The concept burst onto the scene at the 2013 Geneva Motor Show as a tribute model to the late Sergio Pininfarina. Reports that the Sergio was earmarked for production first surfaced in September 2014, and a little over a month later, a new report indicated that Ferrari and Pininfarina were actually building production models of the radical concept. Now, the wait is over, as it was recently officially announced that the first Ferrari Sergio has been delivered to the SBH Royal Auto Gallery at Abu Dhabi’s Yas Marina Circuit in the United Arab Emirates.

Ferrari and Pininfarina, the two architects behind the Sergio Concept, built six production versions of the radical supercar, each coming with a price tag of $3 million. The price is admittedly way more than I can afford, but for the six individuals Ferrari invited to snatch up the limited-edition piece, spending $3 million on an ultra-exclusive supercar can be considered money well spent.

Unfortunately, all six models have already been spoken for. Based on the Ferrari 458 Spider, the roadster was "created to celebrate the spirit and core values of the historic Cambiano company in the 60th anniversary year of its collaboration with the Prancing Horse," as stated in a press release.

The car is not only striking to look at, it’s also, unsurprisingly, intended to be extremely driver oriented, as is emphasized in the press release: "An authentic open-top, it explicitly references the track, underscoring and intensifying its sense of sportiness, fun behind the wheel and the pleasure of design at its purest."

Each of the six Ferrari Sergios was carefully customized by its owner at a workshop in Maranello, where a large variety of colors, materials, and finishes were on hand to suit their personal tastes. The result, clearly, is a car that’s fast, beautiful, and absolutely unique.

Updated 08/24/2017: We added a series of images taken during the 2017 Monterey Car Week.

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