Polestar Takes Aim at Tesla Model 3 With 408-Horsepower Polestar 2
Volvo performance sub-brand Polestar unveiled its first mass production car called the Polestar 2. It is a high-riding electric sedan with a coupe-like roof, fastback layout, and plastic guards on its wide fenders. Polestar unveiled it as a Tesla Model 3 competitor with the entry-level price of $39,900 and performance that almost matches that of the best-selling luxury car in the U.S. in 2018. It is, arguably, the first compelling electric car from a credible and known manufacturer we’ve seen. This means that an average buyer of, say, a nice Mercedes C-Class would reasonably consider it.
It will be unveiled at the 2019 Geneva International Motor Show, and it is expected to draw enormous journalistic crowds to the Polestar stands. For a good reason. It is a really nice car - one that couples the forever green style of the Polestar 1 and effective layout that Volvo aced with the latest generation of its cars.
Is the Polestar 1 Plug-In Hybrid really priced at $155,000?
Recently, Volvo announced that they are aiming for 50-percent of their overall sales to come from EVs by 2025. In 2017, Volvo became the first manufacturer to declare that its entire model range would become electrified in at least some form: mild hybrid, plug-in hybrid, or fully electric; And then they come out with ridiculous pricing for the flagship car from their performance brand, the Polestar 1. $155,000 to compete with the likes of Tesla Model S. Seriously, Volvo?
Customer Demand Could Force Polestar to Increase Production of Polestar 1
Do you want to see a good example of a car model that’s been positively received by the public? Take a look at the Polestar 1. The first ever stand-alone offering from Polestar, Volvo’s new high-performance brand, has yet to be produced, but it’s already receiving significant interest from the public. The overwhelming interest in the 600-horsepower plug-in hybrid coupé is now forcing Polestar executives to reconsider its initial plan to build 500 units of the sports coupé per year over the course of three years.
Polestar 2 to Launch in 2020, Not to Kill Tesla, but to Compete with it
Polestar’s status as a standalone brand may still be fresh in a lot of people’s eyes, but that hasn’t stopped the company from already making big plans for the future. According to reports, that “future” will now include a pair of new models, including the Tesla Model 3-rivaling Polestar 2 saloon and the Polestar 3 SUV. Both models are expected to debut in the coming years, though the Polestar 2 will arrive sooner in 2020 than the Polestar 3, which is set for a 2022 debut.
Polestar 1 Order Books Open Next Year; Dealerships to Follow
Polestar is now one step closer to bringing the 600-horsepower plug-in hybrid Polestar 1 to the road. A few months after accepting registrations of interest in the car, Volvo’s new performance subsidiary is now preparing to officially open the order books for the sports coupe sometime in early 2018.
The Polestar 1: A Repurposed Volvo Concept from 2013
It hasn’t been a month since Polestar quit being a performance tuner for Volvo and branched off as its own “performance car company.” Now, this is good news for a number of reasons, with the most important being that the company can make its own cars, completely independent of anything Volvo is offering. But, that’s also where the problem arises, as the companies first stand-alone car is expensive and lazy, at best. Word that Polestar was on its own filled me joy. Just thinking about what Polestar, without limitations, could do with its new-found independence was enough to give any self-respecting man a stiffy. Yet, three weeks later and Polestar gives us the biggest disappointment since Michael Jordan’s second comeback.
Of course, auto show season is on the horizon, so I can understand the want to rush the first model out the door in time for SEMA or even the L.A. Auto Show, but this thing is pretty much a two-door Volvo S90. In fact, it’s almost like Volvo was planning a two-door S90, decided to scrap the idea, and the polestar engineer in the next studio over dug through the trash and found the disc with the AutoCAD file on it. Oh, wait… they did…..Volvo called it the 2013 Volvo Concept Coupe…
So, what did Polestar do to make this car their own? Well, let’s go take a look.
2018 Polestar 1
Originally named Flash Engineering and rebranded in 2005, Polestar is Volvo’s go-to when it comes to performance applications. Now, however, Polestar has broken away from the mothership, seeking its own destiny as a “standalone electric performance brand.” The Polestar 1 is the company’s first effort in that role, promising huge hybrid power, stylish GT car looks, a classy interior, and even a new take on modern car ownership models. It’s an ambitious undertaking and, if successful, it will undoubtedly shake things up across the industry. However, the question remains – will Polestar have what it takes to fend for itself?
Continue reading to learn more about the Polestar 1.