The Panamera is a decade old, and here’s to more decades under its belt

Ten years ago, Porsche launched a model that was derided far and wide for running counter to the German automaker’s spirit and ethos. Like the Cayenne SUV, the Porsche Panamera upset a lot of people, not the least of which were the so-called purists who scoffed at the idea of Porsche broadening its appeal beyond its two-door, mid-engined sports cars. The Cayenne was a big enough departure from tradition on its own and the Panamera was looked at with the same level of disdain. It’s funny how things have turned out, right? Today, the Porsche Panamera is one of the most popular models Porsche has in its lineup, lasting long enough to earn a special edition model that’s dedicated solely on its 10th anniversary. This, folks, is the Porsche Panamera 10 Year Edition, and, if for nothing else, it’s a symbol of validation for Porsche to show to those who scoffed at the idea of a luxury four-door sedan wearing a Porsche badge. The Porsche Panamera 10 Year Edition hits the market in the first quarter of 2010 at a starting price of $104,650.

What Makes the 2020 Porsche Panamera 10 Years Edition Special?

2020 Porsche Panamera 10 Years Edition
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There once was a time when the thought of a Porsche luxury sedan seemed impossible. See, Porsche is one of those automakers that doesn’t mess around when it comes to its history and pedigree as a performance car maker. But the turn of the century marked a turning point for the Stuttgart-based automaker. Determined to expand its horizons beyond its usual palette of performance cars, Porsche defied its own tradition by launching the Cayenne SUV. At first, the idea of a Porsche SUV was deemed blasphemous by purists and aficionados alike. It ran counter to what Porsche stood for as a performance car brand. What those critics failed to realize, at that time at least, was that the SUV market was on the verge of exploding and that Porsche entered the game at just the right time. And so, the Cayenne has become a staple of Porsche’s model lineup, so much so that it’s now up to its third-generation.

The Cayenne’s story is important because it helped paved the way for another “non-traditional” Porsche to hit the scene. Six years after launching the Cayenne, Porsche unveiled the Panamera four-door luxury sedan. It’s hard to imagine the Panamera entering its 10th year in the market. But it’s also a shining example that just because a model doesn’t fall under the traditional scope of an automaker’s identity, that doesn’t that model isn’t going to succeed. If you want a shining example of that, look no further than Porsche’s resident four-door luxury saloon.

2020 Porsche Panamera 10 Years Edition
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The Porsche Panamera 10 Year Edition can be described in many ways. I prefer to call it Porsche’s love letter to the model many dismissed as a gimmick 10 years ago.

Truth be told, the Panamera 10 Year Edition isn’t dripping in as many exclusive features as you might expect for a celebratory special edition.

There are no exclusive paint finishes or fancy aerodynamic upgrades. There’s no engine upgrade, either. The Panamera 10 Year Edition is a subdued special edition model, for the most part at least.

See, one look at the Panamera 10 Year Edition and you can already identify its standout feature. The special edition luxury saloon sits on a set of 21-inch Panamera Sport Design wheels that wears what Porsche describes as a White Gold Metallic satin finish. It’s a long name to describe something so beautiful. The same finish can also be seen on the emblems adorning the exterior of the Panamera, specifically the “Panamera 10” badges found on the lower section of the passenger-side front door. The rest of the exterior remains production stock, though LED matrix headlights with the Porsche Dynamic Light System Plus cornering lamps also come with the package. In any case, the black-and-gold treatment that Porsche is showcasing gives off a classy and sophisticated vibe for a classy and sophisticated luxury sedan. This treatment already makes this special edition Panamera worth the price of admission.

2020 Porsche Panamera 10 Years Edition
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There aren’t that many upgrades in the interior, either. In fact, the only details worth mentioning include the upholstery’s contrast stitching, which wears the same white gold finish as the wheels. The “Panamera 10” badging also makes an appearance in the dashboard just to remind those sitting in the car that this isn’t your typical third-generation Porsche Panamera.

In the absence of exclusive touches, Porsche loaded up the Panamera 10 Year Edition with enough extra equipment to last a lifetime.

The interior, for example, comes with 14-way seats, soft-close doors, and a Bose surround sound system that further drives home the luxury aspect of the special edition model. On the tech side of things, the Panamera 10 Year Edition boasts a suite of expanded driver assistance features, including park assist with surround-view cameras, lane change assist, and lane-keep assist.

Since the Porsche Panamera 10 Year Edition is available in the standard Panamera, the Panamera 4, and the Panamera 4 E-Hybrid, there are powertrain options to choose from. The Panamera and Panamera 4 are both powered by a 3.0-liter turbocharged V-6 engine that produces 325 horsepower and 332 pound-feet of torque. It takes 5.5 seconds for the base Panamera to sprint from 0 to 60 mph while the Panamera 4 can cover the same ground in 5.3 seconds on account of its all-wheel drive setup. The top speed for both models arrives at 164 mph.

2020 Porsche Panamera 10 Years Edition
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On the other hand, the Panamera 4 E-Hybrid features a 4.0-liter twin-turbocharged V-8 engine that produces 542 horsepower and 568 pound-feet of torque. It’s joined by an electric motor that’s capable of producing 134 horsepower and 295 pound-feet of torque. Combined, the powertrain delivers a whopping 671 horsepower and 627 pound-feet of torque. That’s enough juice to allow the Panamera 4 E-Hybrid to accelerate from 0 to 60 mph in 3.4 seconds and hit a top speed of 193 mph. It’s safe to say that even without any engine upgrade programs for the Panamera 10 Year Edition, the special edition model is more than capable of shaming any fools that get in its way. Throw in Porsche’s adaptive air suspension with Porsche Active Suspension Management and Power Steering Plus and you have a model that’s worth the price you’re going to have to pay to acquire one.

There are no set number of Porsche Panamera 10 Year Edition models, at least as far as we can tell.

Porsche made no mention of it, so, if that’s the case, it should be easier to cop one provided that you have at least $104,650 to spare.

That’s the price of the base Panamera 10 Year Edition. Opt for the Panamera 4 10 Year Edition and your cost goes up to $108,850. Meanwhile, the range-topping Panamera 4 E-Hybrid will set you back a tidy $118,250.

2020 Porsche Panamera 10 Years Edition
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The Porsche Panamera 4 10 Year Edition is definitely not for those with hollow bank accounts. But if you can afford one, you can start saving up for the special edition Panamera since it doesn’t hit the market until the first quarter of 2020. That should give you enough time to fix and adjust your finances for what’s coming for you early next year.

Further Reading

2019 Porsche Panamera GTS Sport Turismo Exterior
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Read our full review on the 2019 Porsche Panamera GTS Sport Turismo.

2018 Porsche Panamera
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Read our full review on the 2018 Porsche Panamera.

Porsche is celebrating the tenth anniversary of the Panamera line with a special edition. The new Panamera 10 Years Edition features particularly extensive standard equipment in the areas of comfort and the chassis, and has also been enhanced with exclusive design highlights.

For example, the new 21-inch Panamera Sport Design wheels in satin-gloss White Gold Metallic and the “Panamera10” logo on the front doors, also in White Gold Metallic, are exclusive to the special-edition models. The anniversary logo can also be found in the interior on the front passenger trim panel and on the door entry guards. The interior is designed in black partial leather. Decorative stitching in White Gold creates a particularly high-quality impression. The new anniversary edition is available in Germany for the Panamera 4 and Panamera 4 E-Hybrid models and for the Sport Turismo derivatives equipped with the same engines.

Panamera 10 Years Edition, 2019, Porsche AG
The anniversary logo can be found on the door entry guards
Many additional extras as standard
The Panamera 10 Years Edition models come ex works with a host of additional comfort and safety features: the LED matrix headlights including PDLS Plus, Lane Change Assist and Lane Keeping Assist with traffic sign recognition and Park Assist including reversing camera are part of the extended standard equipment, as are the panoramic roof system, privacy glass, the heated 14-way comfort seats with Porsche crest on the head restraints, the soft-close doors, digital radio and the BOSE® Surround Sound system.

With the standard adaptive three-chamber air suspension including Porsche Active Suspension Management (PASM) and Power Steering Plus, the Panamera10 models are also ideally equipped for outstanding driving dynamics. The hybrid models of the Panamera 10 Years Edition come with an on-board charger with a charging capacity of 7.2 kW instead of the otherwise standard 3.6 kW.

The Panamera 4 10 Years Edition with 2.9-litre biturbo engine and 243 kW (330 PS; Combined fuel consumption 8.4 l/100 km; combined CO2 emissions 194 – 192 g/km) can already be ordered. The 2.9-litre biturbo engine and the powerful electric motor with 100 kW (136 PS) in the Panamera 4 E-Hybrid Sport Turismo combine to deliver a system power of 340 kW (462 PS; Combined fuel consumption 2.9 – 2.8 l/100 km; combined power consumption 16.2 – 16.1 kWh/100 km; combined CO2 emissions 66 – 64 g/km).

Panamera 10 Years Edition, Infographic, 2019, Porsche AG
Panamera 10 Years Edition, Infographic, 2019, Porsche AG
Sports car, luxury saloon, hybrid pioneer: the history of the Panamera
Like no other car in the luxury car class, the Panamera has combined the performance one would expect from a sports car with the luxury and versatility of a touring saloon since 2009. In addition, the Panamera has decisively shaped the brand over the course of the last ten years as a technology platform for innovations that were later also transferred to other Porsche models. The current, second model generation is manufactured entirely in the Porsche plant in Leipzig, and comes in three different body variants. Over 250,000 units have been delivered so far.

Panamera: a Porsche for four
A Porsche for four – over the course of the company’s more than 70-year history, Porsche engineers kept coming back to this idea. However, prototypes such as the Type 530 based on the 356, lengthened variants of the 928 or the four-door coupé Type 989 did not make it into series production. At the start of the new century, the decision was taken to develop a four-door hatchback saloon. The specifications included outstanding driving dynamics, generous space conditions and a quintessentially Porsche appearance. The first Panamera – with the internal designation G1 – made its public debut on 19 April 2009 on the 94th floor of the World Financial Center in Shanghai, and set standards in its class thanks to the wide spread between sportiness and comfort. And it was packed with innovations: for the first time, a luxury-class production model was offered with a dual-clutch transmission and start-stop system. The flagship model Panamera Turbo also introduced air suspension with additionally switchable air volume, as well as an adjustable, multi-dimensionally extendable rear spoiler. The Gran Turismo also paved the way for all other Porsche model lines with its new display and operating concept.

In 2011, the Panamera set the stage for a new age of electromobility: as the first parallel full hybrid in the luxury class, the Panamera S Hybrid was the most economical Porsche to date despite a power output of 380 PS. Two years later, the Panamera S E-Hybrid once again led the way in the segment as the world’s first plug-in hybrid. The model range continued to grow quickly, and the Panamera was extremely important for Porsche: the Gran Turismo – with an output of up to 570 PS and also available with a lengthened wheelbase from 2013 – established the brand in a new market segment.

All new: the second model generation from 2016 onwards
The development of the second Panamera generation (G2) followed several paths: alongside the saloon, which celebrated its world premiere in Berlin on 28 June 2016, and the long version, a third variant was developed on the joint platform: the Sport Turismo. As from 2017, its avant-garde design and body concept brought more versatility to the luxury class. The G2 is even sportier and more elegant, but with the same generous space. The attractive exterior once again houses a host of innovations, including a digitised display and operating concept. Thanks to chassis systems like the three-chamber air suspension, rear-axle steering and the PDCC Sport electromechanical roll stabilisation system, the Panamera is equally at home both on the streets and on the track. The power range of the petrol engines extends from 330 to 550 PS. In addition, Porsche fully embraced electric performance with the second Panamera generation: the boost strategy adopted from the 918 Spyder allows sports car-like performance in combination with high efficiency. The top model is the Panamera Turbo S E-Hybrid with a system power of 680 PS (Combined fuel consumption 3.3 l/100 km; combined power consumption 16.0 kWh/100 km; combined CO2 emissions 74 g/km)

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