With the SEMA->ke216 convention coming up next week, all automakers are putting their best creative foot forward with new, innovative designs. Ram is no exception, bringing multiple trucks including this 2014 Ram->ke4684 Sun Chaser.

Starting with a 1500 Quad Cab, Ram->ke4211 built the perfect beach cruiser with a custom Vibrance Orange Blast paint scheme and plenty of extras to make a day at the beach – well, a day at the beach.

Body-color tow hooks peak through the matte-black front bumper whose color extends around the entire truck. Above that is the very bright Orange Blast paint that coats the sport performance vented hood. Sitting on top of the cab is a custom Mopar “surf rack” that works in conjunction with the two rack bars over the truck’s bed. The system is able to accommodate long boards and paddleboards, while extra hooks along the racks’ inside provide storage for four additional surfboards.

After a long day of surfing, personal clean up is a breeze with an onboard shower with a water bladder hidden inside the driver side RamBox. Perhaps the coolest feature found on the Ram Sun Chaser is the flip-up double seats bolted to the tailgate. With the flip of a lever, the molded-plastic seatback raises up to comfortably seat two adults while their legs hang off the tailgate. Two molded upholders provide an extra touch of comfort. We would love to see this upgrade make it the regular Mopar options list.

Inside the Sun Chaser, Katzkin leather seats feature stitching to match the Vibrance Orange Blast paint. The same stitching is found on the dash and door inserts. The Ram’s 5.7-liter, HEMI V-8 engine gets a Mopar cat-back exhaust, while the suspension gets a two-inch lift. Custom-built 17-inch beadlock wheels are wrapped in meaty rubber built to keep the Ram powering forward.

Click past the jump for more on the 2014 Ram Sun Chaser concept truck

2014 Ram Sun Chaser Concept

The two-inch lift and larger tires give the Sun Chaser a much more aggressive stance.

The Sun Chaser's flip-up tailgate seat makes lounging by the ocean even more enjoyable.

Pietro Gorlier (right), President and CEO Mopar, and Mark Trostle (left), Head of Design for Mopar, SRT, and Motorsports.

2014 Ram 1500->ke4211

The Ram 1500 has been busy stirring up the light-duty truck market lately. The biggest news for 2014 is the addition of the 3.0-liter EcoDiesel. Producing 240 horsepower and a hardy 420 pound-feet of torque, the EcoDiesel is said to return a respectable 25-plus mpg highway.

The Ram 1500 remains the only full-size pickup with a coil-over, five-link rear suspension in place of the traditional leaf spring setup. The result is a much smoother ride that responds well to mid-corner bumps without giving up any payload or towing prowess.

The Ram 1500 comes in regular, quad, and crew cab sized and offers no less than 11 trim levels. Power comes from either a 3.6-liter V-6, the 5.7-liter HEMI V-8, or the 3.0-liter V-6 EcoDiesel. Base price starts at $24,295.