There’s still a world where this creation can thrive

The 2018 SEMA Auto Show played host to a pair of custom-tuned Ram 1500 pickup trucks, including one that goes by the name “Low Down.” Based on the 1500 Big Horn trim level, the Low Down is what happens when you raid Mopar’s parts bin for equipment that can be used to give the 1500 Big Horn a more “slammed-to-the-streets” styling direction. It doesn’t do anything to emphasize the 1500 Big Horn’s masculinity, but it does give it a new urban look that plays well in the underground street racer culture. All it needs is a little nitro boost — perhaps machine guns, too? — and it’ll fit right into the kind of cars you normally see in the Fast and Furious franchise.

What makes the Ram 1500 Big Horn Low Down Concept special

The concept of the Ram 1500 Big Horn “Low Down” is the exact opposite of its SEMA counterpart, the appropriately named 1500 Rebel. Whereas the latter embraces and flaunts the pickup’s rugged toughness, the 1500 Big Horn Low Down’s biggest selling point is a prototype lowering kit that Mopar is developing. The kit was used on the 1500 Big Horn, lowering its ride height by two inches.

The lowered stance doesn’t showcase the pickup’s imposing size the way the 1500 Rebel does, but it does give the pickup a sportier appearance.

On the aesthetic side, the 1500 Big Horn Low Down features a two-tone custom paint finish called “Brassphault.” The specific application includes a Gloss Black top-half that extends to the Mopar conceptual hood and an exclusive Billet Silver paint covering the lower half of the pickup’s body. A thin Brass Monkey stripe wraps around the custom pickup, visually dividing the two colors. Gloss Black is also Ram’s color-of-choice for all the “Ram” and “Big Horn” exterior badging.

2018 Ram 1500 Big Horn Low Down Concept
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At the back, the truck’s bed is hidden under a one-piece Mopar hard tonneau cover finished in Gloss Black. The pickup also rides on a set of 22-inch, oversized production wheels finished in Gloss Black with matching Brass Monkey accents. Meanwhile, the wheel flares are smoothed out and painted in the same Billet Silver finish as the lower body.

Step inside the 1500 Big Horn Low Down and you’ll see a lot more Mopar accessories scattered throughout the cabin.

The bright pedal kits are still conceptual by nature, but they offer an extra splash of personality to the interior. The brushed and polished door sill guards, on the other hand, are not conceptual. They’ve been around for a while, including varieties that feature Ram’s R-A-M logo. Last but definitely not least are the floor mats. We can’t forget about the floor mats, can we? For this build, the items of choice are all-weather mats that come from, you guessed it, Mopar Accessories.

Sadly, the Ram 1500 Big Horn “Low Down” does not have a lot of engine upgrades to speak of. Not that it matters because a massive 5.7-liter HEMI V-8 engine powers the pickup. The power-packed engine produces 395 horsepower and 410 pound-feet of torque, and it’s augmented with Mopar’s “Ram Airflow” cold-air intake system to enhance and smoothen the delivery of all that power to all four wheels of the truck.

2018 Ram 1500 Big Horn Low Down Concept
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Let’s call a spade a spade; the Ram 1500 Big Horn Low Down isn’t as “exciting” as the 1500 Rebel. It has fewer upgrades to speak for, and it’s really a showcase for a niche group of customers who prefer their pickups to sit closer to the ground. But it is an interesting take, and there’s still a population of people that would be interested in this kind of aftermarket interpretation of the Ram 1500 Big Horn. It’s just not for everybody.

Further reading

All-New 2019 Ram 1500 Steals The Show at Detroit
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Read our full review on the 2019 Ram 1500.

2019 Ram 1500 Rebel 12 Exterior
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Read our full review on the 2019 Ram 1500 Rebel 12.

Mopar is giving a sneak-peek preview of two modified Ram 1500 trucks that will be featured in the Mopar exhibit at the 2018 Specialty Equipment Market Association (SEMA) Show. The event is the premier automotive specialty products trade show in the world and is scheduled to take place October 30 – November 2 in Las Vegas.

The pickup trucks, customized with a combination of Mopar production and prototype parts and accessories, are two of 14 personalized rides, as well as hundreds of Mopar products, that will be on display in the brand’s 15,345-square-foot exhibit in the Las Vegas Convention Center.

Mopar will also announce more news at its annual SEMA press briefing, which will take place on Tuesday, October 30, at 7:26 p.m. ET/4:26 p.m. PT. The presentation can be viewed live online at

“The SEMA Show is truly the greatest stage for our brand to demonstrate what owners and enthusiasts can create with a little imagination and a selection of Mopar parts and accessories,” said Steve Beahm, Head of Parts & Service (Mopar) and Passenger Car Brands, FCA - North America. “There is a method to our SEMA madness — we use this show as a venue to gauge enthusiast interest in prototype parts that may become production offerings in the future.”

Ram 1500 Big Horn “Low Down” Concept
The Ram 1500 Big Horn “Low Down” is Mopar-modified with slammed-to-the-street style and unique, clean exterior flourishes.

The “Low Down” builds off the Ram 1500 Big Horn trim level. The concept features a custom “Brassphault” color palette and the upper body, including the Mopar conceptual performance hood, is custom Gloss Black. The lower body is Billet Silver and a thin Brass Monkey stripe wraps around the Ram, serving as both an accent point and a dividing line. All Ram and Big Horn exterior badging is colored Gloss Black.

The Ram 1500 “Low Down” is dropped two inches closer to the street by a prototype lowering kit, providing a more aggressive stance and appearance. The “Low Down” rides on 22-inch oversized production wheels colored custom Gloss Black with Brass Monkey accents to connect with the exterior color theme. Mopar conceptual wheel flares are smoothed out and painted to match the Billet Silver lower body.

The one-piece Mopar hard tonneau cover stands out in body color Gloss Black as do the 5-inch exhaust tips. Heading inside, Mopar accessories include Mopar all-weather mats, brushed and polished door sill guards with the R-A-M logo and conceptual bright pedal kits.

The “Low Down” packs a 5.7-liter HEMI engine under the performance hood and is augmented with a Mopar “Ram Airflow” cold-air intake system featuring the R-A-M logo molded at the front.

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