Ram ups its luxury truck game

Ram has introduced the Laramie Longhorn trim level on its all-new 2019 Ram 1500 pickup. Like on the outgoing truck, the Laramie Longhorn is western-themed luxury trim filled with high-end materials. However, thanks to the vast improvements made on the 2019 Ram 1500, the Laramie Longhorn trim sees equally impressive advancements.

Designed to compete against the Ford F-150’s King Ranch and the Chevrolet Silverado’s High Country trims, the Laramie Longhorn goes above and beyond with real barn wood accent trim, full leather seats with contrast piping, brushed-nickel badging and accent trim, and Ram’s new 12-inch Uconnect touchscreen engulfing the dashboard. There is even the Laramie Longhorn badge branded into the wood trim above the glovebox – branded, like with a hot iron. That attention to detail continues through the cabin and onto the exterior.

Continue reading for more on the 2019 Ram 1500 Laramie Longhorn.

What Makes the Ram 1500 Laramie Longhorn Edition Special?

Ram’s interior designer, Ryan Negode, took inspiration from antique pocket watches, hand-tooled leather cowboy boots, and a horseman’s saddle

According to the head of Ram, Mike Manley, “The all-new 2019 Ram 1500 Laramie Longhorn is a no-compromise luxury truck that delivers what buyers want most: strength, durability, technology, and efficiency. Wherever you look, whatever you touch, the Laramie Longhorn is filled with more craftsman-like details, including wood surfaces and 100 percent full-grain leather seats, than any other truck in the segment.”

Ram’s interior designer, Ryan Negode, took inspiration from antique pocket watches, hand-tooled leather cowboy boots, and a horseman’s saddle. As such, all the details within the cabin are as authentic as they look. The wood trim is really wood; the meal trim is really metal; and the leather seats are 100-percent, full-grain natural leather.

2019 Ram 1500 Laramie Longhorn Edition
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The wood trim is really wood; the meal trim is really metal; and the leather seats are 100-percent, full-grain natural leather.

Other details include an alligator skin pattern on the center console and part of the seat accents, the southwestern inspiration on the door panels, and contrast stitching on just about every leather surface. Like the Laramie Longhorn before it, the 2019 version continues the buckled satchel backs as map pockets on the front seatbacks.

Ram offers two interior color choices for the Laramie Longhorn: Mountain Brown/Light Mountain Brown and Black/Cattle Tan. Both have the same wood and metal accent pieces and come with heated and vented front seats. Optionally, heated and vented rear seats are a class-exclusive option. Standard accent lighting helps give the cabin a warm glow at night.

On the outside, the Laramie Longhorn adds 20-inch wheels with 22s as an option. Several paint colors are present, but Ram seems most proud of its RV-match brown two-tone option. The option debuted on the outgoing Ram Laramie Longhorn and gives the truck a brown two-tone lower color that matches many RV trailers found on the market. This gives the truck and trailer a unified and customized appearance.

2019 Ram 1500 Laramie Longhorn Edition
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Other exterior features include chrome on the grille, tow hooks, bumpers, mirror caps, door handles, and badges

Other exterior features include chrome on the grille, tow hooks, bumpers, mirror caps, door handles, and badges. The high-class trim also comes standard with Ram’s upgraded LED headlights and taillights.

In addition to the swanky upgrades to the Laramie Longhorn trim, the 2019 Ram 1500 also boasts a laundry list of upgrades. From the frame up, it’s a new truck that shares almost nothing with the outgoing model. Ram worked to increase the truck’s payload and towing figures, meaning it can better compete with Chevy and Ford. Properly equipped, the truck can pull 12,750 pounds, even with its multi-link coil spring rear suspension. Much of that credit goes to the new frame and optional next-generation air suspension system.

Power in the Laramie Longhorn comes from updated 3.6-liter Pentastar V-6 and 5.7-liter Hemi V-8 engines mated up to an updated eight-speed automatic transmission. Rear-wheel drive comes standard and 4WD is optional.

2019 Ram 1500 Laramie Longhorn Edition
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Ram has not released the pricing for any of the 2019 Ram 1500 trim lines, but we expect to see a marked increase in pricing. Ram’s outgoing trucks were underpriced compared to the Ford and Chevy. While that’s great for customers, it shows Ram has room for added profits. The 2018 Ram 1500 started at $27,095. Check every option box on the 2018 Laramie Longhorn and the price hovers around $55,000. Expect the 2019 model’s pricing to expend into the low $60,000s.

References

Ram 1500

All-New 2019 Ram 1500 Steals The Show at Detroit
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Read our full review on the 2019 Ram 1500.

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