It seems like Ram has been rebellious with the Rebel 12

Gone are the days when trucks were designed for one of two things– off-roading or being put to work, both of which meant there were next to no creature comforts whatsoever. Ram has announced the 2019 Ram Rebel 1500 12 edition, and it feels like nothing short of a luxurious truck. Ram has a lot of new technology offerings along with its natural rough-and-tough characteristics. Has Ram hit the bullseye with the new Rebel 12?

What Makes the 2019 Ram 1500 Rebel 12 Special?

2019 Ram 1500 Rebel 12 Interior
- image 796424

The interior of the 2019 Rebel 12 is a class apart. A new 12-inch touchscreen that’s powered by FCA’s Uconnect infotainment system dominates the center console.

The Uconnect system has been a popular setup, but Ram restricted it to higher models only.

However, this time the automaker decided to offer it in the 2019 Ram Rebel 12, making it the biggest highlight of the model. The thing with these huge touchscreens, however, is that they have to be vertically-placed, making it difficult to use while driving. The system is offered on the Laramie Longhorn and Limited models as well.

It has a faster processor and SiriusXM’s on-demand music service. A 900-watt Harman Kardon stereo is in place with metal speaker grilles for better tunes. Finally, the Rebel 12 also gets heated front seats, leather upholstery, and Rebels’ trademark, Radar Red anodized finish.

2019 Ram 1500 Rebel 12 Exterior
- image 796423

Even the updated off-road aspect of the Rebel 12 gives it that much more potential.

The new changes include a locking rear differential, increased ride height, and 33-inch tires.

The Rebel 12 is also available with a V-8 Hemi engine with a 48-volt mild hybrid eTorque system, RamBox cargo management, and four-corner adjustable air suspension.

Talking about this move to make the 2019 Ram Rebel 12 a feature-rich truck, Jim Morrison, Head of Ram North America, said, “Expanding the availability of the segment-leading Uconnect 4C 12-inch touchscreen is a direct response to market demand. Customers have been asking for additional high-end features on Rebel, and now we’re delivering with benchmark technology and materials wrapped in off-road capability.”

Our Take

2019 Ram 1500 Rebel 12 Interior
- image 796425

The Rebel 12 feels like a transformation of the current truck on sale. Ram seems to have come up a winning combination here.

In terms of looks, the Rebel has always been intimidating, but the interior lacked the finesse that customers expect from vehicles these days.

It’s good to see Ram offering customers what they want. The Ram Rebel will be built at the FCA’s Sterling Heights plant in Michigan. Do you think the Rebel can take down the Ford Raptor with this new edition? Let us know in the comments section below.

Further reading

All-New 2019 Ram 1500 Steals The Show at Detroit
- image 758490

Read our full review on the 2019 Ram 1500.

2019 Ram 1500 Rebel 12 adds class-leading technology and high-end materials to create premium version of the popular off-road model
Rebel 12 includes Uconnect 4C with 12-inch touchscreen and 900-watt Harmon Kardon sound system
Upgraded interior with first-time offering of leather seating on all-new 2019 Rebel model, high-end audio and new premium appointments
Standard 33-inch tires, factory lift, locking rear differential and other off-road features provide versatility and capability
September 21, 2018 , Auburn Hills, Mich. - The new 2019 Ram 1500 Rebel 12 brings new technology and premium appointments to one-of-a-kind off-road design in the full-size truck segment.

“Expanding the availability of the segment-leading Uconnect 4C 12-inch touchscreen is a direct response to market demand,” said Jim Morrison, Head of Ram Brand, FCA – North America. “Customers have been asking for additional high-end features on Rebel and now we’re delivering with benchmark technology and materials wrapped in off-road capability.”

The 2019 Ram 1500 Rebel 12 special edition offers unique technology never before available on Rebel, including Ram’s Uconnect 4C with 12-inch screen and navigation. The fourth-generation Uconnect system includes enhanced processing power, multi-touch gestures, vivid imagery, sharper graphics and the ability to support smartphone integrations. The class-exclusive, 12-inch reconfigurable touchscreen display offers split-screen capability and tailor-made graphics. Next-generation in-car audio entertainment debuts with industry-exclusive SiriusXM with 360L, on-demand content and a personalized listening experience.

Rebel 12 special edition also features leather-trimmed interior with heated front seats and unique metal speaker grilles trimmed in the Rebel’s signature Radar Red anodized finish. Owners will appreciate the finest audio system ever available in a pickup — Harman Kardon with 19 premium speakers, 900-watt surround-sound amplifier, 10-inch subwoofer and active noise cancellation.

The Ram Rebel brings factory-engineered, off-road capability to the full-size truck segment with unique design cues and can-do attitude backed by Ram Truck engineering. Equipped with a factory lift, locking rear differential, 33-inch tires, Bilstein shocks, skid plates, tow hooks and other off-road-ready features, the Ram 1500 Rebel appeals to the truck owner looking for a less-beaten path.

Rebel 12 is an available package on all Rebel cab, color and powertrain configurations.

Packed with premium materials and technology at a great value, the 2019 Ram 1500 Rebel 12 starts at $46,990, not including $1,695 destination. Rebel 12 will be available in the fourth quarter of 2018.

The 2019 Ram 1500 is built at the Sterling Heights Assembly Plant (SHAP) in Sterling Heights, Michigan.

About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck brand has steadily emerged as an industry leader with trucks that are proven to last.

Creating a distinct identity for Ram trucks has allowed the brand to concentrate on core customers and the features they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Ram continues to beat the competition in the most sought-after titles:
Over the last 30 years, Ram has the highest percentage of pickups still on the road
Highest owner loyalty of any half-ton pickup
Highest Ram torque ever – 930 lb.-ft. with Ram 3500 Cummins Turbo Diesel
Highest 5th wheel towing capacity – 30,000 lbs. with Ram 3500 Cummins Turbo Diesel
Best ride and handling with exclusive link coil rear and auto-level air suspensions
Best-in-class fuel economy and longest range with exclusive EcoDiesel – 27 mpg with Ram 1500
Best-in-class gas towing – 16,320 pounds with Ram 2500
Highest snow plow rating – Ram 2500 and 3500
Most luxurious trim available in pickups with Ram Tungsten Limited Edition
Most interior space with Ram Mega Cab
Most capable full-size off-road pickup – Ram Power Wagon

View the full press release Hide press release
Press release
What do you think?
Show Comments
Car Finder: