This is Ram’s way of honoring the Veterans who have served our country

Back in November 2019, Ram announced that it will produce a series of 5 special-edition 1500 pickup trucks, with each one representing a branch of U.S. Armed Forces – Army, Navy, Air Force, Marine Corps, and Coast Guard. Called the ‘Built to Serve trucks, the company has now launched the second installment of the series; this time to honor the Navy. This Nautical-inspired theme will see 2,000 trucks being built in Ceramic Gray and Patriot Blue shades.

What Is This Initiative All About?

2020 Ram 1500 Built to Serve: Nautical Theme Exterior
- image 912104

The ‘Built to Serve’ trucks were launched to promote ‘Ram Nation’, an invitation to a country-wide volunteer program for Americans to donate 1.3 million volunteer hours for the same number of active members of the U.S. military in one year (until Veterans Day 2020). The first series of the truck was launched when the company announced this last year, and now the second model has launched. Each batch of the trucks will be offered in two different shades and one common interior stitching pattern and color.

Army: Gator and Diamond Black paint with Light Frost stitching
Navy: Ceramic Gray and Patriot Blue paint with Light Ambassador Blue stitching
Air Force: Anvil and Billet Silver paint with Light Diesel Gray stitching
Marine Corps: Tank and Flame Red paint with Core Green stitching
Coast Guard: Spitfire and Bright White paint with Orange stitching

The last ‘Coast Guard’ batch will see 500 copies being produced in each shade, whereas the others will have 1,000 examples each. You can have any of these editions in any body style, trim, and powertrain combination of the 1500 pickup truck.

What Makes The Ram 1500: Nautical Theme So Special?

2020 Ram 1500 Built to Serve: Nautical Theme
- image 912027
For this installment, Ram pays tribute to the Navy with a Nautical-inspired theme that will see a thousand copies, each in Ceramic Gray and Patriot Blue exterior shades.

Up front, the bumpers, grille, and the surround will be blackened-out completely, irrespective of the trim you choose. Ram will also offer black-bezel premium lighting. On the side, the trucks will feature the United States flag and ‘Built to Serve’ decal on each of the rear quarter panels. The truck will ride on 20-inch aluminum wheels with a Technical Gray finish. The wheel-to-wheel side steps will be painted in black. The wheel arches, however, will be body-colored; in this case, either Ceramic Gray and Patriot Blue. The exterior distinctions are finally rounded off with dual four-inch black exhaust tips that look swell.

2020 Ram 1500 Built to Serve: Nautical Theme Exterior
- image 912025

Ram will also equip the 4x4 Off-Road Group that includes:

  • All-Terrain Tires
  • Electronic-Locking Rear Axle
  • Hill-Descent Control
  • Front Suspension Skid Plate
  • Steering Gear Skid Plate
  • Fuel Tank Skid Plate
  • Transfer Case Skid Plate
  • Tow Hooks
  • Heavy-Duty Off-Road-Calibrated Front And Rear Shock Absorbers
2020 Ram 1500 Built to Serve: Nautical Theme
- image 912028
On the inside, the trucks will receive Light Ambassador Blue interior accents and stitching irrespective of the exterior shade you pick.

The dashboard, door panels, and center console are finished in dark chrome trim that the automaker calls ‘Black Onyx’. ‘Built to Serve’ embroidered Velcro panels are part of the package and you’ll find them on each front seat and inboard panels. You can also choose to apply your own patches here, which could be either regimental, flags, name tapes, or slogans. The front seatbacks are covered with Pouch Attachment hardware from PALS/MOLLE. You also get stuff like:

  • Built To Serve Instrument Panel Badge
  • Lockable Console Storage
  • Bolstered Cloth And Vinyl Sport Seats
  • All-Weather Rubber Slush Mats

Final Thoughts

2020 Ram 1500 Built to Serve: Nautical Theme Exterior
- image 912026

The pricing for the Nautical theme trucks is not yet announced, but it should be once the trucks are available at the Ram showrooms starting this month. This is a nice initiative from Ram to honor the U.S. Armed Forces. All the trucks in each theme will stand out in the crowd as they will be manufactured and sold in limited numbers. The Ram Nation volunteer program by the company is another beautiful gesture by the automaker. If you want to volunteer, you can register at You don’t necessarily have to be a Ram owner to do so.

What do you think about these Nautical-themed Ram 1500 trucks? Share them with us in the comments section below.

2020 Ram 1500 specifications
Type and Description 60-­degree V-­type, liquid-­cooled 90-­degree V-­8, liquid-­cooled 90-­degree V-­8, liquid-­cooled
Displacement 220 cu. in. (3,604 cu. cm) 345 cu. in. (5,654 cu. cm) 345 cu. in. (5,654 cu. cm)
Bore x Stroke 3.78 x 3.27 (96.0 x 83.0) 3.92 x 3.58 (99.5 x 90.9) 3.92 x 3.58 (99.5 x 90.9)
Compression Ratio 11.3:1 10.5:1 10.5:1
Power 305 HP @ 6,400 RPM 395 HP @ 5,600 RPM 395 HP @ 5,600 RPM
Torque 269 LB-FT @ 4,800 RPM 410 LB-FT @ 3,950 RPM 410 LB-FT @ 3,950 RPM
Max. Engine Speed 6,400 RPM (electronically limited) 5,800 RPM 5,800 RPM
Sidd Dhimaan
Associate Editor and Truck Expert -
Sidd joined the team in 2017 as an intern and in less than a year he earned a full-time position as an associate editor and junior automotive expert. He is currently our pickup truck expert and focuses his attention on heavy-duty and off-road vehicles.  Read More
About the author

Ram Launches Second Phase of U.S. Armed Forces-inspired, Limited-edition ‘Built to Serve’ Trucks
 "Built to Serve Edition" Ram trucks honor five United States Military’s Armed Forces service
 Second installment introduces 1,000 models in Ceramic Gray and 1,000 models in Patriot Blue
 Nautical-inspired interior features Light Ambassador Blue interior accents and standard content
encourages owner customization
 Available in Ram dealer showrooms starting this month
 Ram recognizes all owners who serve or who have served our nation and communities
June 11, 2020, Auburn Hills, Mich. - Ram Truck today announced that production of the second
installment of the “Built to Serve Edition” trucks has begun at its Sterling Heights (Michigan) Assembly
Ram is celebrating America's five land, sea and air-based armed forces branches with “Built to Serve
Editions” of its popular Ram 1500 half-ton pickup truck lineup. This second installment offers a nautical-
inspired theme with both Ceramic Gray and Patriot Blue exterior colors offered along with a black
interior with Light Ambassador Blue accent stitching.
“Ram truck owners, whether civilian or military, are familiar with the “Built to Serve” adage as it’s
something we strive to build into every truck and van we produce,” said Mike Koval, Head of Ram Brand,
FCA - North America. ‘Ram honors those who serve or have served in the United States with distinction
and we continue to welcome volunteers to our Ram Nation volunteer efforts.”
The second installment of the "Built to Serve Edition" trucks begin rolling out this month, coinciding with
Flag Day, Sunday, June 14. A new "Built to Serve Edition" model, representing another one of America's
land, air or sea-based military branches, will launch approximately every three months.
Each of the five U.S. military service branches have been or will be honored by Ram with two specially
selected exterior paint colors that evoke the spirit, the mission and history of that service. One of each
branch’s “Built to Serve Edition” models will be offered in a new low-volume paint option exclusive to
this program.
The U.S. Armed Forces “Built to Serve Edition” Ram trucks will be offered in the following colors and
limited numbers:
 Gator (1,000 units) and Diamond Black (1,000)
 Ceramic Gray (1,000) and Patriot Blue (1,000)
 Anvil (1,000) and Billet Silver (1,000)
 Tank (1,000) and Flame Red (1,000)
 Spitfire (500) and Bright White (500)
Ram "Built to Serve Edition" trucks feature other unique interior and exterior features that set them
apart, including a United States flag and Built to Serve decal on each of the rear quarter panels.
The "Built to Serve Edition" trucks get additional stylish exterior cues, including 20-inch aluminum

wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the
Each of the new Ram front ends gets a unique treatment consisting of an all-black grille and surround,
black bumpers and black-bezel premium lighting. Complementing the look are black badges, black
wheel-to-wheel side steps and dual four-inch black exhaust tips.
Inside, each of the five branches of "Built to Serve" Ram trucks is accented with unique, corresponding
color stitching: Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green or Orange.
These new Ram models are also ready to display their owner’s military pride with Built to Serve-
embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard
shoulder panel. Buyers can apply their own patches – regimental, flags, name tapes or slogans – to
personalize their "Built to Serve Edition." Front seat-back panels are covered with Pouch Attachment
Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach
additional equipment or pouches.
Ram 1500 "Built to Serve Editions" also feature: 
 Built to Serve instrument panel badge
 Lockable console storage
 Deeply bolstered cloth and vinyl Sport seats
 Black Onyx Chrome interior trim
 All-weather rubber slush mats
Underneath the skin, each Ram "Built to Serve Edition" is ready for action, loaded with 4x4 Off-Road
Group content, including: 
 All-terrain tires
 Electronic-locking rear axle
 Hill-descent control
 Front suspension skid plate
 Steering gear skid plate
 Fuel tank skid plate
 Transfer case skid plate
 Tow hooks
 Heavy-duty off-road-calibrated front and rear shock absorbers 
Ram "Built to Serve Edition" packages are available on all body styles and all powertrains.
According to the U.S. Department of Veterans Affairs, approximately seven percent of the U.S.
population is an active member, reserve member or veteran of the armed services.
As part of the Built to Serve initiative, Ram is bringing further attention to its volunteer initiative called
Ram Nation. Ram Nation has been organizing grassroots volunteer events since 2015 and, through the
launch of the "Built to Serve Edition" trucks, is reinforcing its commitment to recognizing those who
serve our nation and our communities.

Ram Nation is recruiting individuals to donate their time and to volunteer in their own communities
across the nation, with the cumulative goal of 1.3 million volunteer-hours of service by next Veterans
Day, Nov. 11, 2020. That goal is equal to one hour for each person serving in our armed services. In
addition to activating the Ram Nation volunteer corps across the U.S., Ram is extending the invitation to
all individuals, regardless of whether they are a Ram truck owner. To join and learn about new Ram
Nation volunteer events, new members can register at

View the full press release Hide press release
Press release

Related Articles

2020 Ram 1500 Built to Serve Edition

2020 Ram 1500 Classic Mohave Sand Package

2019 Ram 2500 Limited

2019 Ram 1500 Classic Warlock

2019 Ram 2500 Power Wagon

2018 Ram 1500 Classic

What do you think?
Show Comments
Car Finder: