Ram Trucks is making it easier for customers to visualize an aftermarket upfit to its Ram Chassis Cab and ProMaster vans long before the first bolt is tightened. With the help of virtual reality, Ram dealerships can show customers how they can upfit their Ram products with aftermarket graphics, storage shelves, flatbed bodies, and utility beds. Ram calls it’s the Augmented Reality Upfit Configurator. It originally launched late in 2016 for the Ram ProMaster van. Now Ram has expanded the reach to the smaller ProMaster City and its full lineup of Ram Chassis Cab trucks, which include the 3500, 4500, and 5500 series cabs.
