Mopar Launches Retractable Center-Mounted Bed Step for Ram 1500 Trucks
Pickup trucks have been around for ages now. Even after being thoroughly abused, these workhorses refused to die. With changing times, pickup trucks became more than just people and luggage haulers and started being infused with creature comforts and even some performance upgrades. One thing, however, that remained the same was the pickup bed and its utility. But, not too long ago, Ram revolutionized this by introducing a MultiFunction Tailgate that was a simple transformation but made a whole lot of difference. GM followed, and now Ford is working on something similar as well.
While it was practical and made a lot of sense, climbing into the bed with the swing doors open was still a task. Now Ram and Mopar have introduced a retractable, bed-mounted step that solves this issue.
The 2021 Ram Rebel TRX Was Teased Tearing Through The Desert In Its Natural Habitat
After waiting for the better part of the last decade, we’re now finally just a couple of days away from the Ram TRX’s official debut. The truck has garnered a lot of attention, and to keep the ball rolling, the company dropped a new teaser announcing its arrival. But, before you get your hopes high, let me make it clear that the 24-second clip doesn’t even give us a glimpse of the truck.
RAM Got Caught Pushing the Hellcat-Powered Rebel TRX Across Sand Dunes
Ram was one of the first automakers to venture into the performance pick-up truck niche. Back when trucks were used for hauling cargo and were meant solely for utility, Ram decided to do something different and create a segment that perhaps didn’t even exist. Nevertheless, it intrigued the minds of enthusiasts, which in turn created an avenue for other automakers to throw in their hat and see how they fared. Fast-forward to 2019, and we can see Ram pushing its Rebel TRX through the sand dunes in this video.
The Best and Worst Car Commercials From Super Bowl LIII
Super Bowl LIII has come and gone, and with it came a smattering of car commercials from some of the biggest automakers in the world. Let’s get it out of the way off the bat. This was a weird year for car commercials in the Super Bowl in part because most of the commercials actually didn’t air during the game. Sure, there were a handful of ads from Toyota, Kia, Audi, Hyundai, and Mercedes-Benz, but most of the ads actually ended up on YouTube instead of our TVs. Perhaps it was a way for automakers to save $5 million or so on these TV ads, but if you really want check out all the commercials that these car companies made for the big game, YouTube was the place to be. As for the commercials that actually made the air, well, let’s just say that this wasn’t a particularly impressive year for these ads. There were high spots, but we’re not going remember any of them the way we remember Volkswagen’s Little Darth Vader ad or Chrysler’s tribute to Detroit, featuring Eminem. Those are iconic commercials that are still talked about to this day. As far as this year’s ads go? Let’s hope we can remember one of them in a month’s time.
Fiat Chrysler Automobiles Turns On The Waterworks With New - And Emotional - Super Bowl LIII Ads
A few days after rolling out its first batch of Super Bowl LIII-bound commercials, Fiat Chrysler Automobiles is doubling down on the ad campaign with three new commercials for its Jeep and RAM brands. There are two commercials for RAM, one of which looks like it has a tie in with the Los Angeles-based football team that’s playing in the game that also shares the “Ram” name with the FCA-owned automaker. The other two commercials, one for Jeep and the other for RAM, carry a much more serious and emotional tone, highlighting both this great country and the important roles we play in shaping our children to be better than all of us. FCA hasn’t announced at which point in the game these three ads will be shown. Rest assured, though, you’re going to want to see all of them.
Dodge, Jeep and Ram Are Rolling Out Muscle-Flexing Commercials for Super Bowl LIII
Fiat Chrysler Automobiles is going to be well-represented at Super Bowl LIII with three commercials from its three major brands: Dodge, Jeep, and RAM. The commercials, which range from 45 seconds to 90 seconds, are all promoting tasty machinery, including two all-new models from Jeep and RAM, specifically the Gladiator pickup and the RAM Heavy Duty pickup, respectively. The Dodge commercial, on the other hand, is promoting its SRT lineup, headlined by the Challenger SRT. The Dodge Charger SRT and the Dodge Durango SRT also feature prominently in the commercial in the 45-second spot.
Butthurt Alert: Ram Superbowl Commercial Sparks Outrage
As expected, Super Bowl LII had its fair share of commercials. There were some good ones, and there were some bad ones. None of them, though, were as controversial as the Ram commercial that used a portion of Martin Luther King Jr’s speech. To say that it wasn’t well-received would be an understatement. It was panned, criticized, and obliterated for using the speech as a means to sell Ram trucks, a clear misinterpretation of the actual message of King’s speech. But given what we’ve come to know since, was it really a case of insensitivity on Ram’s part or was it all a big misunderstanding of the ad’s real purpose?
Maybe your team lost, or maybe you sided with the Patriots before they started to make that massive comeback. One thing that was sure to make you happy either way was the various car commercials that debuted during the game. There was certainly something for everyone, like the Lamborghini Monster ad for supercar freaks or, if you’re into Offroad, the Jeep commercials. Hell, the Ram commercials hit us right in the feels on a number of levels. Needless to say, if you didn’t watch the game, you should probably catch up on all of the car commercials. They didn’t all have the pizzazz that we’ve come to love from the past, but they are all worth their weight, that’s for sure. So, with that said, we’ve compiled them all down below. If you haven’t watched them, take a half hour or so out of your day to enjoy each one. You might be happy that you did.
Ram 1500 Super Bowl LII Ad Takes Subtle Shot at Minnesota Vikings
There’s something to be said for a commercial that nails it with the subtlest of hints. I’ll submit this ad for the new 2019 Ram 1500 pickup as a perfect example of that. The theme of the ad centers around a group of Icelandic Vikings who make the trip to Minnesota from Iceland to watch Super Bowl LII, presumably because they thought the Minnesota Vikings were actually playing in it. From there, hilarity — and a fitting closing tagline — ensues.
Ram Tugs on Heartstrings with Veteran-Honoring TV Commercial
Ram is no stranger to creating heartwarming, tear-jerking TV commercials. The latest is titled “Airplane Rescue” and depicts an aging WWII veteran and his ambitious grandson driving a Ram 1500 Limited through an airplane graveyard in search of a Grumman F6F Hellcat Navy Fighter. The pair find the plane in a dilapidated condition covered in weathered rags and pelted with desert sand. Using the Ram 1500, the fighter plane is towed into a hanger for restoration. Ram debuted the 30-second TV spot on May 20, 2017 to celebrate Armed Forces Day.
Making the fictitious commercial more interesting is its true back-story. The veteran is Art Frankel, a real-life retired member of the Army Air Corps. He served in WWII as a topographic draftsman assigned to draw maps of territory from an airplane flying above. The fighter plane is actually one of only five surviving F6F Hellcats still in flying condition. The Hellcat was the U.S. Navy’s primary carrier-based fighter in the second half of WWII in the Pacific Theater. It’s powered by a 2,000-horsepower Pratt & Whitney radial engine and was armed with six, M2/AN Browning .50-caliber machine guns in the wings. The airplane is also the namesake for the supercharged, 6.2-liter Hellcat V-8 offered in several Fiat Chrysler vehicles.
Continue reading for more information.
Watch the Ram 1500 Assembly Process: Video
Just a few weeks ago we brought you a short video of the 2017 Nissan Titan and Titan XD rolling down the assembly line. Today it’s the Ram 1500. The video comes from the same fine folks over at Trucks.com and shows how the Ram goes from rolls of steel to completed pickups heading to dealerships nationwide.
It all starts in the stamping room where large machines pump out fenders, hoods, doors, floor pans, and other components. The parts are then welded together by an army of robots to form the shell of the pickup. The body then moves to paint, where it is submerged into a bath of primer that coats every nook and cranny with rust-prohibitor. Once baked on, the truck body then moves to the color booth where the final coats of blue, red, orange, white, green, silver, or black paint are applied.
At another side of the assembly plant, workers add components to the boxed frame rails, including suspension parts, hub, brakes, fuel system components, and the drivetrain. Mid-way through the assembly process, the chassis section meets up with the body and is lowered into place. Workers make the final connections between the two before heading to the trim department.
In trim, the trucks really start taking shape. The bumpers, grille, dashboard, carpet, seats, and exterior badging are all added. With the truck complete, its engine is started for the first time and the truck rolls off the assembly line under its own power. Quality checks and tests are done before the trucks are loaded onto transport trucks and trails for shipment.
Off-Road Shootout – Ram Rebel VS Toyota Tundra TRD Pro: Video
The pickup truck segment is red-hot these days, especially in the off-road niche. Two of the biggest players come from Toyota and Ram. These trucks are upfitted with special equipment and features not found on lesser-level trucks. But which one is better suited for the dirt? Well, the guys over at Off-Road.com pitted the contenders together to find out.
Up first, the Toyota Tundra TRD Pro comes motivated with the venerable 5.7-liter iForce V-8 backed by a six-speed automatic transmission. By checking the TRD Pro option box, the Tundra then gets a fantastic-sounding dual exhaust system, TRD-branded coil-over shocks with remote reservoirs, and an extra two inches of ground clearance. What’s more, the TRD Pro brings a unique front grille, bespoke interior trimmings, and a cool TRD Pro stamping on the cargo bed.
Also powered by a 5.7-liter V-8 is the Ram Rebel. But the Ram’s Hemi is no high-tech DOHC engine. Nope, it’s a good ole-fashioned cam-in-block, pushrod V-8, though it does have cylinder deactivation. It pumps out an impressive 395 horsepower and 410 pound-feet of torque, out-classing the Tundra’s 381 horsepower and 401 pound-feet of torque. Controlling the Hemi’s power is an eight-speed automatic transmission.
Both trucks come with part-time 4WD systems with electronic engagement and low range gearing. Neither truck, however, offers a selectable locking rear differential, though limited-slip diffs in both offer more traction than a conventional open differential.
Setting the Ram apart is its air suspension system. It gives the driver the option of a standard and off-road ride height. When in its highest position, the Ram matches the Tundra TRD Pro’s ground clearance. And thanks to the air suspension’s self-leveling feature, the Ram offers a flatter ride when hooked to a tongue-heavy trailer. The Toyota just goes nose up.
These trucks are awesome and all, but both command premium price tags. The Tundra TRD Pro edges out the Ram, carrying an as-tested price around $46,000. At round $53,000, the Ram Rebel is more expensive, but as this video review points out, it offers more features commonly favored among modern truck buyers.
So which is better in the dirt? Well, I can’t spoil the review, so check it out above.
“Monster Trucks” Movie Takes Product Placement to a New Level
Paramount Pictures is working its post-production magic on a new live action and CGI combo flick called Monster Trucks. Yep, it’s a play on words as the movie combines digitally created monsters inhabiting live action trucks with big tires and interacting with real actors. Watch the trailer and you’ll see some big-name actors, along with quite a few Ram pickup trucks. A lot of Ram trucks, actually.
You’ll also see nearly every other FCA product thanks to a scene taking place at a Chrysler, Jeep, Ram dealership. Ram 1500s, 2500s, 3500s, and Power Wagons? Check. Ram ProMaster? Check. Lonely Chrysler 200s in the background? Check again.
The remainder of the two-minute trailer shows the good guys driving Ram trucks, the bad guys driving Ram trucks, random extras in the background driving Ram trucks – it’s like the movie was filmed behind Ram’s Auburn Hills, Michigan headquarters. In reality, the movie was shot in British Columbia, Canada, with plenty of picturesque backdrops like rolling hills, small towns, and two-lane highways – all full of Ram trucks. There’s even a Case forklift, a brand that’s owned by CNH Industrial, which has ties to Fiat.
The movie’s main character, Tripp, finds himself the keeper of an alien monster that looks like the ungodly offspring between an octopus and whale. Of course, the blob-thing is friendly and loves to impersonate drivetrain components in Tripp’s old 1954 Dodge pickup. Government bad guys try to contain the scary-because-we-don’t-know-what-it-is monster and the predictable plotline kicks off.
I reached out to Ram about the blatant number of its products in the move. I was told, “We [have] a product placement agreement with Paramount Pictures and provided Ram trucks for the Monster Truck movie, coming in January.” You most certainly did, Ram. You most certainly did.
The movie is slated to debut in U.S. theaters in January of 2017.
Continue reading for more news/opinions on Ram Trucks’ new movie
Ram Trucks offers up a big hat-tip to the ladies in its “Courage is Already Inside,” 60-second commercial that’s set to play during the 141st Running of the Kentucky Derby on Saturday, May 2.
The ad takes a rather different approach to promoting Ram trucks – foregoing the whiskey and gravel voice of Sam Elliot for a softer, yet just as confident female voiceover that celebrates the courageous women who dare to break stereotypes and overcome the odds.
The video includes images of well-known accomplished women like Eva Shockey, the first woman to make the cover of Field and Stream magazine in 30 years; Tiana Falls, a professional motorcross racer; Miranda Lambert, the ACM’s most-awarded female vocalist; and of course, Rosie Napravnik, the American Thoroughbred horse racing jockey and two-time winner of the Kentucky Oaks.
Ram hasn’t put Sam Elliot out to pasture, however. The truck maker is also debuting a second commercial entitled “The Pack” featuring his cowboy-esque voice work. Ram says the commercial takes a more “lighthearted” approach and features a sheepdog interacting with the herd. After retiring to a hill to watch the sheep, the dog is joined by a lone sheep, apparently looking to take a place of leadership with the dog. The Farmer then arrives – in his Ram truck, of course – and joins the pair.
Both commercial spots are designed to signify Ram’s leadership among U.S. truck builders and its steady growth in the market since its 2009 inception.
Continue reading to see both the commericals
In 1996, trucks were just becoming acceptable daily drivers for those who didn’t report to the job site every morning, but were still made to work. That’s especially true for these three heavy-duty duallies from Ford, Chevy, and Dodge.
This awesome episode of MotorWeek from nearly 20 years ago shows just what the U.S. truck market was up to. And though it looks pretty familiar against what Ford, Chevy, and now Ram are currently doing, all the numbers have grown.
What numbers? Prices and towing capacity
Just listen to those tow ratings. The Single Cab Ram 3500 has the guts to pull 13,300 pounds on its hitch with its big, honkin’, Viper-derived 8.0-liter V-10. The Ford F-350 comes in behind, lugging a maximum of 12,500 pounds thanks to its then-new 7.3-liter V-8 PowerStroke turbodiesel made by International. The Crew Cab Chevy pulls up the rear with its tried and true 454 cubic inch V-8. The very under-tuned big-block only cranked out 230 horsepower and 385 pound-feet of torque for 1995, likely leading to its sub-par 10,000-pound maximum tow rating.
Speaking of sub-par, the Chevy continues the trend here, as both the Ford and Dodge surpass its horsepower and torque ratings. The Ford’s PowerStroke lays out 210 horsepower and 425 pound-feet of torque while the big Dodge pushes 300 horses and an impressive 450 pound-feet from its V-10.
In comparison, these three heavy-duties’ grandchildren are towing a lot more. The Dodge turned Ram 3500, for example, can lug around 30,000 pounds on a fifth-wheel trailer while the F-350 comes in at 24,700 doing the same. Prices have equally skyrocketed. The price for a similarly equipped F-350 in XLT trim is $48,000. The Ram, thanks to its single cab setup, costs much less at around $37,000.
Monster trucks are awesome — that holds true no matter how old you are. The latest example of that is the so-called “Raminator” breaking the Guinness World Record for the “fastest speed for a monster truck.” The truck took to the Circuit of The Americas in Austin, Texas and laid down an impressive speed of 99.10 mph.
While that doesn’t sound super fast, it’s hauling tail for such a huge vehicle. Consider the massively tall tires and the wind resistance they inevitably make. The Raminator’s speed record easily surpasses the previous record of 96.8 mph.
The Raminator is one of two trucks sponsored by Ram Trucks and a third sponsored by Mopar. The Raminator, Rammunition, and Mopar Muscle trucks are all three owned and operated by the Hall Brothers Racing Team based in Champaign, Illinois.
“Taking on the challenge of breaking a world record has been an experience we will never forget,” said Hall Brothers Racing President and Crew Chief Tim Hall. “With the support of Ram and Mopar, we continue to add to our achievements and are honored to now be a Guinness World Records holder.”
The Raminator team has already seen its share of awards and accolades, including the Monster Truck Racing Association’s “Truck of the Year” a record eight times; “Driver of the Year” for Mark Hall, the driver of Raminator, nine times since 1996; and “Mechanic of the Year” five times for Raminator crew chief Tim Hall since 2006.
Click past the jump to see a video of the Raminator’s run.
Not much goes together quite like Texas and trucks. It’s the U.S.’ largest truck market by a long shot and it’s plain to see as you peruse any given parking lot. Texans love their trucks. That’s why the Texas Auto Writers Association crowns a Truck of Texas winner every year after an extensive evaluation process.
As a member of TAWA, I spent the better part of a week in the dusty hills outside San Antonio testing 75 contenders vying for the prized top spot. Eighteen automakers from around the world were in attendance, the majority bringing more than a handful of vehicles.
Ground zero for testing was the famed Knibbe Ranch, with hundreds of acres of sprawling across the Lonestar state. Muddy creek crossings and rocky hill climbs, combined with twisty country roads and newly paved highways provided the test beds. Those trucks, SUVs and crossovers brave enough to tackle the off-road section were subjected to rock-strewn dirt roads that punished suspension parts and underbody skidplates. More road-biased crossovers were thrown around narrow roads and up steep hills. The new pavement along the Texas highway was still covered in loose asphalt with orange caution cones proving a tempting (yet highly illegal) slalom course. Thankfully no one attempted that obstacle.
The 60 journalists judging the event had a huge decision to make. What truck, SUV or crossover would be crowned the Truck of Texas? Well, you’ll just have to stay tuned to find out. We’ll announce the top winner and the winners of sub-categories on Wednesday.
Click past the jump for a full photo gallery
Update: Ram is set to kick off the live stream at 11:00 a.m. ET, so grab some popcorn and find out what this new product will be!
When Fiat Chrysler executives were spilling the beans last May about the big-picture-plans concerning nearly every single product under the corporate umbrella, Ram Trucks CEO Reid Bigland got his turn to divulge future product plans for Ram. Well, it seems we’re only a week away from that first debut.
Ram Trucks released an invitation to a livestream event scheduled for Thursday, June 26th at 11 a.m. EDT. The invitation simply says it’s a “new product announcement.” What exactly Ram is announcing, we can’t be completely sure. However, we have a pretty strong suspicion.
Within last month’s Fiat Chrysler five-year plan layout, Ram was listed as giving a mid-cycle refresh to the Ram 1500 for the 2015 model year. Though we haven’t seen any camouflaged 1500s roaming the streets, we’re sure this will be topic on the 26th.
Like always, the heavy-duty lineup gets its refresh the following year — and Fiat Chrysler’s plan follows that pattern. The Ram 1500’s refresh for 2015 will serve to keep the truck selling big numbers until its next scheduled generation change in 2017. Then the HD cycle starts over again with new 2500 and 3500 trucks rolling out in 2018.
As always, stay tuned to TopSpeed for the update next week as Ram pulls the covers off its latest truck.
Click past the jump for more info on the current 2014 Ram 1500