George Romney, the then-new chairman of American Motors Corporation, had big plans for the small American Company when he took over in 1954. World War II was over and the 1950s were in full swing. Not only were sales up for the big three automakers in the United States, but Hudson and Nash were doing well also. Romney’s big idea was to have Rambler become a company on its own and expand into a sector that Ford, General Motors, and Chevrolet had ignored thus far. Most companies were offering only large sedans and small economy cars. Rambler was going to split the market wide open with a mid-size model that featured aggressive styling and plenty of power.