2013 Geneva Motor Show is still months away, but as usual Rinspeed is among the first auto makers to announce their line-up for the auto show. The microMAX - also known as - " my, your, our car!" is an all-electric concept car designed to revolutionize short-distance transport.

The concept measures 3.6 meters (141.7 inches) in length and 2.2 meters (86.6 inches) height and offers enough interior room for the driver, three passengers and a stroller or shopping cart. The concept is being equipped with a coffee maker, a refrigerator and unlimited connectivity that offers the passengers the best driving performances.

The concept is also being equipped with unique space-saving upright seats equipped with safety belts that offer the passenger the best safety. The concept has been designed as all-electric vehicle, but Rinspeed did not provide any details on the car’s powertrain.

More details will be offered during the car’s official debut at the 2013 Geneva Motor Show. Stay tuned!


Press Release

In addition to mountains, chocolate and watches the Swiss are world-famous for their innovative urban transportation concepts. However, "microMAX" and its creator Frank M. Rinderknecht, boss of Rinspeed, the Swiss powerhouse for ideas, set out to revolutionize short-distance transport: "microMAX" - presented at the 2013 Geneva Motor Show, March 7th through the 17th - intends to merge personal and public transportation in particularly clever fashion. Rinderknecht explains: “Modern ride share centers nowadays are web-based or Smartphone-based. They operate in real time: You need to go to work on a regular basis or want to go somewhere right now and in no time at all you find the driver that’ll give you a ride. "microMAX" with its unique upright seats is the perfect ‘thing’ for swift short-distance transfers - the car to go with the app.”

My, your, our car. "microMAX" from the Swiss car visionary defines an entirely new class of vehicles. With a length of 3.6 meters, equivalent to that of a BMW Mini, “microMAX” not only offers plenty of space for the driver, three passengers and a stroller or shopping cart, it also provides the desired privacy. The vehicle height of 2.2 meters permits the installation of comfortable and space-saving upright seats equipped with safety belts - but above all, affords an outstanding sense of spaciousness with homey lounge character. A coffee maker, a refrigerator for the passengers’ happy-hour drinks and unlimited connectivity for entertainment purposes or for working while on the move are also included. Rinderknecht states: "microMAX" aims to encourage potential passengers to get in and ride because it is extremely convenient and simple.” And every passenger decreases CO2 emissions and costs - even the number of traffic jams falls.

It goes without saying that "microMAX" is an all-electric vehicle. Various equipment modules, for example for craftsmen or delivery services, make the space saver extremely versatile. Because, even though “microMAX” can be “your taxi” or “your bus” every now and then, the short four-wheeled friend first and foremost wants to be one thing: your car.

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