2020 Rivian R1T Pickup
Just before its official unveiling at the 2018 LA Auto Show, a new Michigan-based EV company revealed its first vehicle - an electric pickup truck called the Rivian R1T Pickup. I remember the buzz on the Internet when Tesla unveiled its Tesla Semi and that mad roadster some years ago. On one of the photographs, clever Tesla marketing gurus sketched what will become the Tesla Pickup. Well, Rivian beat them to the punch on that one. Or has it?
The company called known as Rivian has been around since 2009 and, while it actually did dwell into supercar making at the very start, rationalization brought the company much closer to the ground. Almost ten years after the story started, Rivian CEO, RJ Scaringe, actually decided to tell the world what the Rivian is all about. You haven’t heard a lot about the company until now, have you?
He revealed its intentions at just the right time - after the company acquired a Mitsubishi factory in Normal, Illinois. That’s the place where this sexy pickup (well, I think it’s kinda strange sexy) will be eventually produced. Obviously, Rivian wanted to present itself with a bit of a bang. Acquiring what once was a Mitsubishi factory is a bit like a bomb, especially when you take into account plans to introduce an electric SUV in a few years. Now, we have a pickup - it is 90-percent production ready and brings enough EV promises for us to pay some real attention to it.
Presenting the R1T before Tesla unveiled its pickup truck may very well be the right move. Rivian wants to cash in on people who are actually interested in this kind of thing. If you don’t know them, don’t worry, they will emerge just like Tesla Model S lovers emerged.
So, what’s the Rivian R1T all about?