Rolls Royce announced its bespoke personalization program at the beginning of 2010 and by August 2011, the company had to expand their operations to meet growing demand. Out of all the Ghost models sold in 2011, 56% were bespoke models, so Rolls Royce doubled the number of bespoke experts working at the Home of Rolls-Royce in Goodwood.

As if they needed the extra push to market the bespoke program, Rolls Royce has released two customized Ghost models to illustrate what the program can do with their unique paint colors, coach lines, and tread plates. The customized Ghost models come in Rose Quartz with a Gunmetal metallic hood and Matte Black. Both of them are combined with unique features on the interior, like full natural leather, black carbon fiber veneers, a cupholder lid, and steering wheel spokes.

"It is always our goal to exceed our clients’ highest expectations and fulfill their innermost desires," said Torsten Müller-Ötvös, Rolls-Royce CEO. "With highly bespoke Phantom and Ghost models, we are able to achieve this. The passion with which our bespoke craftspeople create these beautiful cars is reflected in some truly outstanding examples delivered across the globe last year."

  • 2012 Rolls Royce Ghost Matte Black and Rose Quartz
  • Year:
    2012
  • Make:
  • Model:
  • Engine:
    Twin Turbo V12
  • Transmission:
    8-speed ZF 8HP90 Automatic
  • Horsepower @ RPM:
    563
  • Displacement:
    6600 L
  • car segment:

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What do you think?
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11 comments:

  (434) posted on 05.14.2012

It’s mostly because of its color that this has seemed to become a feminist vehicle, added by the fact that this was delicately finished with a glossy effect.

  (427) posted on 04.19.2012

The theme of this is exquisitely feminine, and it has been thoroughly made luxurious to be captivating in terms of beauty.

  (306) posted on 03.28.2012

Oh, another feminist vehicle! I’m a woman; of course, this largely appeals to me. I’d want an elegant car I can present proudly to my girl friends.

  (531) posted on 03.6.2012

This is like the automotive representation of a luxurious and flashy lady. The essence of class, despite any other aspects, isn’t removed. The color combination is the most relevant factor to this.

  (596) posted on 03.2.2012

I love the paint job. As a classic feminist, I must say the colors really did mix well inducing an elegant chic car. They should reveal the interior images!

  (224) posted on 02.16.2012

I really love the paint job, it’ so unique to combine rose and black. It looks so exquisite.

  (517) posted on 02.7.2012

I must say that the body paint is very classical on style. I think this car is good for romantic date. How much this will cost?

  (777) posted on 02.1.2012

It’s classical design, and concept makes the Rolls-Royce far from others. Its 563hp makes it more powerful. The color is great. 

  (531) posted on 01.30.2012

What I love in Rolls-Royce is that never-ending trademark on their cars. That’s why Britain is high in culture. No wonder Rolls-Royce is an icon to them. I’m a fan of their cars.

  (532) posted on 01.25.2012

The car has unique color that make it looks very classy with the combination of black and rose color. It also has nice interior with full leather that surely meets the expectation and desire of clients.

  (541) posted on 01.25.2012

Rolls-Royce is well known with their huge and wide bumper signature which makes them look classic. Maybe the outer look is not the topic, I’m sure that the engines of this car will not be an issue. Keep on rolling Rolls-Royce.

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