The company’s wildest concept car yet

The Rolls-Royce Vision Next 100 is a concept car the British brand built as part of BMW’s 100 anniversary celebration in 2016. It is part of a four-model lineup that includes show cars from BMW and the other two companies under German ownership — Mini and BMW Motorrad. Unveiled at an event at London’s Roundhouse, the Vision Next 100 is a preview of things to come and Rolls-Royce’s wildest concept car design yet.

Codenamed 103EX, the Vision Next 100 also represents the completion of the first phase of Rolls-Royce’s renaissance under BMW ownership. The British firm was purchased by the Munich-based company in 1998 and renamed Rolls-Royce Motor Cars. Under the BMW Group, Rolls-Royce developed the already iconic Phantom and Ghost, and is preparing to launch its first-ever SUV, currently known as the Cullinan.

“With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque,” said Giles Taylor, Director of Design, Rolls-Royce Motor Cars.

Much like the BMW and Mini Vision Next 100 show cars, Rolls-Royce’s concept isn’t intended for production. Although some styling cues and technology will be implemented at some point, the Vision Next 100 is largely a design exercise and a glimpse into what cars may offer in the very distant future.

Update 06/20/2016: We’ve created a new video to highlight the best features of the Rolls-Royce Vision Next 100 aka 103EX. Click play to watch it!

Continue reading to learn more about the Rolls-Royce Vision Next 100.

Exterior

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Arguably the wildest design ever crafted by the folks over at Rolls-Royce, the Vision Next 100 is as futurist as they get. Although it remains recognizable as a Rolls-Royce thanks to the Spirit of Ecstasy emblem on the nose, the massive Pantheon grille, and the long hood, the concept has very little in common with the company’s current design language.

The feature is obviously inspired by old Rolls-Royce models of the 1920s, long before cycle-style fenders were integrated into the body.

The first thing that catches the eye is the unconventional design of the front fenders, which envelop the large, 28-inch wheels almost completely, creating the impression that the vehicle is floating rather than sitting on four wheels. The feature is obviously inspired by old Rolls-Royce models of the 1920s, long before cycle-style fenders were integrated into the body.

Because of the massive wheels, which are made from 65 individual pieces of aluminum, the grille and the headlamps sit pretty high above the ground. This gives the concept a commanding appearance, but at the same time makes it look boxy and awkward when seen from the front. The vertical grille and the nearly flat, horizontal headlamps don’t really seem to fit the more rounded design of the front fenders, but I guess this is what concepts are all about: going wild and ditching the conventional.

When viewed from the side, the Vision Next 100 displays a much cleaner and, I dare say, less futuristic approach. Granted, the massive fenders still get in the way, but the overall shape is that of a massive yet sleek coupe. Here, Rolls-Royce once again looked back on its early models. The rising beltline that thrusts upward from where a B-pillar should be is reminiscent of the pre-WWII models, while the rear sections reminds me of the boat-tail design used by many luxury automakers, including Rolls-Royce, Auburn, and Duesenberg, in the 1930s.

Rolls-Royce obviously spent a lot of time in the wind tunnel with this vehicle, but I wouldn't bet on seeing something this radical on a production model soon.

The rear fascia also floats high above the ground with the lower section designed like a race car diffuser. Rolls-Royce obviously spent a lot of time in the wind tunnel with this vehicle, but I wouldn’t bet on seeing something this radical on a production model soon.

Another interesting feature is the fastback roof made entirely of dark glass from the windscreen all the way to the decklid. Designed as an aircraft canopy, it is hinged to the left and lifts to allow the occupants to stand inside the cabin. Other highlights include the larger Spirit of Ecstasy emblem harking back to regal Phantoms of the 1920s, the red Double-R badge that stands for "experimental Rolls-Royce," the bespoke Crystal Water color and the illuminating emblem and grille that give the front fascia a mystical glow.

Not surprisingly, Rolls-Royce says that its future vehicles will remain highly customizable and that buyers will have access to even more options.

Interior

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Access inside the vehicle is made through the single reverse-hinge door on the left. When both the door and the canopy open, a step emerges from below the running board and projects a red, carpet-like light from the underside of the step as a welcome. Fancy!

Rolls-Royce conceived this Vision Next 100 as an autonomous vehicle, which pretty much explains the coupe configuration

Inside, the Vision Next 100 has a simple lounge-like design with Macassar wool paneling on both sides, a massive OLED screen where the dashboard and steering wheel should be, and a sofa instead of regular seats. If you haven’t figured it out yet, Rolls-Royce conceived this Vision Next 100 as an autonomous vehicle, which pretty much explains the coupe configuration. With no driver needed, the owner no longer has to travel in the rear seat.

The simple yet stylish looking interior is enhanced by the amazing craftsmanship and high-end materials you’d expect in a Rolls-Royce. The sofa, which is described as a "futuristic interpretation of modern furniture design," is wrapped in ivory-colored silk inspired by early regal cars and the 2015 Phantom Serenity. The showcasing of opulent fabrics continues with the deep-pile ivory wool carpet and the fine leather on the "dashboard."

The Brits designed the concept car to accommodate more luggage and added a new compartment just aft of the front wheels

The trademark analogue clock is also present above the OLED screen, but looks rather out of place on the flat surface. The OLED screen below acts as an infotainment system and displays info about the journey, destination, and "people you are expecting to meet." Don’t ask how that works because Rolls-Royce had nothing to say about it.

Finally, the Brits designed the concept car to accommodate more luggage and added a new compartment just aft of the front wheels. This feature reminds me of the 1933 Pierce Arrow Silver Arrow, which had its spare wheels hidden in a similar location on each front fender. Cool!

Drivetrain

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Like most futuristic concepts, the Vision Next 100 doesn’t have a working drivetrain, but Rolls-Royce made a few comments about the future. With V-12 combustion engines most unlikely to exist in the future, the Brits are planning to give their future models electric motors. It’s safe to assume they will be borrowed from BMW and will most likely be able to deliver higher output that today’s V-12 units, but it’s way to early to take guesses. Rolls-Royce also said that its future chassis will be made from the most advanced materials and that its vehicles will retain the trademark "magic carpet ride."

Conclusion

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If I were to describe the Vision Next 100 with just one word, that would be "dramatic." However, dramatic isn’t necessarily a good thing when it comes to a Rolls-Royce, which has to be commanding but still elegant in appearance. Sure, this is a concept car and automakers are supposed to go wild once in a while, but this isn’t the Rolls-Royce I’d like to see on public roads in the future. Fortunately (at least for me), that won’t happen. This ludicrous concept will never see the light of day on the production line and most likely many of its design features will never be used in the future. Still, the Vision Next 100 proves that Rolls-Royce has what it takes to think out of the box.

  • Leave it
    • Looks too outlandish for a Rolls-Royce
    • Will remain just a concept

Press Release

“Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility. The Grand Arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalisation will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

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“With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque”.
Giles Taylor, Director of Design, Rolls-Royce Motor Cars

In a spectacular event at London’s Roundhouse today, the Rolls-Royce VISION NEXT 100 was presented. The car defines the future of luxury mobility. Codenamed 103EX, it is the marque’s first ever pure ‘Vision Vehicle’.

The Rolls-Royce VISION NEXT 100 presents an intriguing and aesthetically dynamic vision of the future of luxury mobility – a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a ‘Grand Sanctuary’ for its occupants, and a ‘Grand Arrival’.

The Rolls-Royce VISION NEXT 100 anticipates the mobility demands of the luxury customer of the future. Brought to life by Rolls-Royce after many months of study and consultation with current patrons of the brand, the car represents their clearly expressed desire for an assurance that the marque’s plans for the future of luxury personal mobility will continue to embody the key attributes that have made Rolls-Royce the preferred marque of the most discerning and powerful patrons in the world for over a Century.

With the Rolls-Royce VISION NEXT 100, the brand provides just such an assurance to its valued customers – present and future. It makes a bold and definitive statement of confidence in a future where Rolls-Royce rejects the notion of anonymous, utilitarian and bland future modes of mobility. Through an intimate understanding of its customers’ thinking and their demands in the future, Rolls-Royce presents an exciting and highly appealing vision of effortless, autonomous, spacious and beautiful luxury mobility, as personal as each individual customer.

Background
This ‘Vision Vehicle’ is one of four announced by the BMW Group in Munich on 7 March 2016, as it launched its centenary celebrations – THE NEXT 100 YEARS. In addition to being the centenary of the BMW Group, 2016 also represents a seminal moment in the history of Rolls-Royce Motor Cars.

For Rolls-Royce, the end of production of the seventh generation Phantom – considered by aficionados to be "the best car in the world" – represents the completion of the first phase of the Rolls-Royce brand’s renaissance under BMW Group custodianship. The success of Phantom, Ghost, Wraith and now Dawn serves as the foundation for a bold new chapter.

This highly successful era for the world’s most celebrated luxury brand has been driven by a restless commitment to always looking forward.

In this spirit, the Rolls-Royce VISION NEXT 100 is presented – a truly revolutionary, highly authentic exploration of the future of luxury mobility. It provides a fully authentic look into the potential demands and desires of the wealthy connoisseur of the future.

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The Rolls-Royce VISION NEXT 100 – a vision of the future of luxury mobility
In creating the Rolls-Royce VISION NEXT 100, the Rolls-Royce Motor Cars design team, led by Director of Design Giles Taylor, asked themselves the question, “How can we recast luxury for the next 100 years?” Within that question the team found that they had to address two further questions: “What will a Rolls-Royce owner expect of his or her Rolls-Royce in the coming decades?” and “How do we at Rolls-Royce today envision how we meet those expectations?”. These questions allowed the team to dream of the staggering possibilities for Rolls-Royce’s future.

Rolls-Royce intimately understands its patrons and their likely desires and motivations in the future. It understands that true luxury is deeply personal and that the hallmarks of every Rolls-Royce past and present are key to its future. The designers therefore distilled four key tenets that not only underpin the elegant solution that is the Rolls-Royce VISION NEXT 100, but epitomise the future of luxury mobility as a whole:

The Personal Vision
The Effortless Journey
The Grand Sanctuary
The Grand Arrival

In presenting the Rolls-Royce VISION NEXT 100, the marque has rejected the common notion that the future of personal transport is a utilitarian and functional one. Rolls-Royce has stepped bravely into the future to propose a no-compromise, fully autonomous, coachbuilt, personalised vision to those customers who wish for an emotional attachment to their car. This reasoning led them to the first key tenet: The Personal Vision.

The Personal Vision
The Rolls-Royce VISION NEXT 100, as presented in London on Thursday 16 June 2016, is but one example of a number of possible personal visions of a Rolls-Royce of the future. Indeed, in an evolution of the Rolls-Royce Bespoke experience of today, the customers’ taste will influence the exact design of his or her Rolls-Royce and how it will be configured.

In the spirit of the great coachbuilt cars of the past, Rolls-Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain. Advanced manufacturing technologies will enable customers to involve themselves even more in the design of the shape, size and silhouette of their personal Rolls-Royce vision. The future customer will commission his or her own concept. Rolls‑Royce will design and manufacture this personal vision of each customer and make every Rolls-Royce a unique Bespoke masterpiece.

In short, the Rolls-Royce VISION NEXT 100 utilises envisioned advances in technology to herald the return to authentic coachbuilding.

The Rolls-Royce VISION NEXT 100 is the vision of the Rolls-Royce Motor Cars design team, led by Director of Design Giles Taylor. Their deep understanding of the Rolls-Royce customer of the future and the world in which they will live led them to conceive of a motor car that would serve and augment its patron’s lifestyle in every way.

“The Rolls-Royce patron will continue to be a famous figure in the future,” explains Taylor. I envision that the Rolls-Royce VISION NEXT 100 will play a key role in these people’s lives, guiding and conveying them effortlessly through their life’s journey in an exquisite sanctuary where they can reflect in peace ahead of arriving in the grandest style.”

The Effortless Journey, the Grand Sanctuary and the Grand Arrival. The next three tenets and hallmarks of the Rolls-Royce VISION NEXT 100.

The Effortless Journey
For the 105 years since her creation in 1911, the Spirit of Ecstasy, modelled by sculptor and artist Charles Sykes, on Eleanor Thornton, has silently guided every Rolls-Royce and its owner through the momentous events of their lives. She has stood as an elegant presence at some of history’s most notable events.

Today, the ‘Voice of Eleanor’ inhabits the Rolls-Royce VISION NEXT 100, delivering the dream of an effortless future to her owners. Digitally connected to every aspect of her owners’ lives and her surrounding environment, ‘Eleanor’ becomes their virtual assistant and chauffeur, freeing them of all effort and encumbrance. Imbued with her own artificial intelligence, she works intuitively to advise her owners on itineraries, schedules and options before they leave their residence, reminding about appointments and tasks and making suggestions to ease any anticipated impediments.

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She ‘brings’ the car around when her passengers are ready to travel and, whilst conveying her charges to their next destination, helpfully but discreetly makes suggestions and recommendations, briefing them ahead of their arrival so they are ready to ‘perform’. And ever vigilant, ‘Eleanor’ safely delivers her passengers to their destination, having already predicted the situation and surroundings that await them.

This Effortless Journey is enhanced by the hallmark Rolls-Royce ‘magic carpet ride’ delivered through a blend of a futuristic, powerful, zero-emission drivetrain and advanced suspension that sees the vehicle almost skim across the road surface. As a V12 combustion engine is most unlikely to exist in the future, one can only surmise how this Rolls-Royce will be powered. A hint may appear in the Grand Sanctuary that is the interior of the Rolls-Royce VISION NEXT 100.

The Grand Sanctuary
“Simplicity is the keynote of all true elegance.” Coco Chanel
Already prepared by ‘Eleanor’ for the next journey in their event-filled lives, our owners are met by the Rolls-Royce VISION NEXT 100 which awaits their departure. Entering the Grand Sanctuary, our passengers step in unbowed, with consummate grace and dignity, as with the state carriages of old, taking their place on the best seat in the house. Cocooned in the futuristic but handcrafted lounge atmosphere, the coach door and clamshell canopy glide closed to envelop them in uninterrupted silence and luxury.

As one would expect from a Rolls-Royce, the environment of the Grand Sanctuary is crafted from the most precious and contemporary of materials. What is unexpected is the feeling of lightness and simplicity, an effortless elegance.

True to this spirit, the cabin is encircled by the most modern handcrafted fine-line Macassar wood panelling, sweeping across the interior from the coach door, continuing around behind the generous OLED screen and up beside the second passenger to the side of the sofa. This ensures a continuous, beautifully clean and sculptural surface when the screen is extinguished.

The centrepiece of the cabin is the beautiful sofa. The best seat in the house, it is an exquisite, futuristic interpretation of modern furniture design. Clothed in the most opulent fabrics, it gives the impression of floating within the cocoon of the cabin thanks to the artful use of lighting and modern materials.

Inspired by the early regal Rolls-Royces, but also by the ground-breaking work executed on the 2015 Phantom Serenity, the designers used the symbol of ultimate elegance – silk – to clothe the sofa. This most natural and sensual of materials is combined with wool to create a beautifully textured, ivory-coloured luxurious throne upon which our passengers are conveyed, and from which they command.

A final sensual touchpoint within the cabin is the finest one-off deep-pile ivory wool carpet woven especially in London, which our passengers can enjoy as they luxuriate in the ample space created by the removal of the chauffeur.

This sense of space is accentuated as our passengers’ view from their seats is uninterrupted by a cockpit or steering wheel which are now superfluous. From their powerful position within the Rolls-Royce VISION NEXT 100, “All the world’s a stage, and all the men and women merely players…”.

Should they choose to drop their eyes from that world stage for a moment and ask ‘Eleanor’ for visual cues, she will provide them on the transparent OLED screen that dominates the front wall of the cabin. Here our passengers can view information regarding their journey, their destination and the people they are expecting to meet. Or they may simply choose to retreat from the outside world and be entertained by their favourite show for a while.

Or they may just contemplate the finely crafted analogue clock that hovers in a central position above the screen, which serves both as a reminder of Sir Henry Royce’s humble beginnings as an electrical pioneer making electric dynamos, and of time as the ultimate luxury.

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“Rolls-Royce design today is the epitome of elegance,” Taylor comments, “and this elegance is achieved through simplicity of design under which lies the technology that makes our patrons experience effortless.”

The Grand Arrival
Certain truths are constant over time. One of these truths is how the powerful have always understood the symbols through which they express their standing. From the lavish chariots of the Roman Emperors to the individually hand built state carriages and cars of Monarchy – such as the coachbuilt Rolls-Royce Phantom IV used during Queen Elizabeth II’s coronation – such fine vehicles have been designed to project the importance of the individual inside to those waiting outside.

Waiting with bated breath for a grand arrival, the crowds were never anything but impressed by the stately arrival of their idol. In the future, Rolls-Royce believes that its powerful patrons will wish to continue projecting their power and status in such a manner.

This truth is reflected in the most dramatic aspect of the Rolls-Royce VISION NEXT 100 – its iconic, imposing and futuristic presence which ensures a Grand Arrival for its occupants. Yet whilst it powerfully expresses the future of luxury, it remains constant to the iconic tropes of any true Rolls-Royce: The Spirit of Ecstasy, the Pantheon grille, the long bonnet and the iconic proportions of the entire vehicle.

The very size of the Rolls-Royce VISION NEXT 100 announces the importance of its precious cargo. At 5.9 meters long and 1.6 metres high, it mirrors the perfect dimensions of today’s Phantom Extended Wheelbase, whilst the ever constant Spirit of Ecstasy grows in stature, harking back to the regal Phantoms of the 1920s. Hand-crafted by the finest European glassmakers of today, she lights the way to the future of luxury. She is poised atop the re-imagined, yet still iconic, Pantheon grille with the red Double-R badge of an experimental Rolls-Royce.

From these timeless icons of Rolls-Royce design flow the graceful, sweeping lines and expressive surfaces that combine to create a completely futuristic vision of a possible Rolls-Royce exterior.

The polished metal of the grille flows up over the nose, around the base of the Spirit of Ecstasy and along the top of the suspended laser-headlight hoops, before narrowing to shoot down the side of the vehicle’s long bonnet, as a dividing line between upper and lower sections of the car. Not stopping at the extremes of the bonnet, this beautiful metal feature creates a beautiful ‘horseshoe’ as it flows along the top edge of the coach door, describes a parabola up and over the pronounced rear shoulder, encircling the rear of the glass canopy and back down the other flank.

This dividing line accentuates the car’s two-tone design scheme. The upper section is entirely comprised of dark glass. It flows fluidly as a daring fastback, creating a glass canopy over the occupants that provides privacy whilst allowing them to contemplate the majesty of the stars in the firmament above as they glide through the night; a window on the world ahead before resolving itself into the bonnet of the car.

The lower section is more dramatic in its design and in what it achieves. Draped in a silk-like ‘Crystal Water’ colour scheme, its surfacing achieves a lightness that belies the vehicle’s size. This is automotive ‘Haute Couture’. From whatever angle the Rolls-Royce VISION NEXT 100 is viewed, it seems to float, whether at rest or in motion.

This lightness is achieved through the paring back of this vehicle to the essence of a Rolls-Royce by the Design team, who were freed from their current constraints by the new propulsion and coach-build technologies now available to them. So, for example, where an engine would once have occupied the entire under-bonnet area of the car, a luggage compartment is positioned just aft of the front wheels.

In conceiving this bold vision of the future of luxury, the designers remain steadfast in their commitment to imbuing every element of the Rolls-Royce experience with effortlessness. The luggage compartment therefore opens automatically following arrival and disembarkation, presenting two Grand Tourer cases. In the case of the Rolls-Royce VISION NEXT 100, the cases are fittingly personalised to CS Rolls and FH Royce.

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The newly liberated Pantheon grille is now the unencumbered prow of the Rolls-Royce VISION NEXT 100. It is the front of a fully enclosed and smooth-bottomed hull that echoes the form language of 1920’s Rolls-Royces, with its ‘boat-tail’, and within which the entire accommodation area is located.

Constructed from light yet incredibly strong materials, the hull ‘floats’ above the road surface as it is suspended from the vehicle’s wheels via exposed arms and struts.

The 28-inch tall but narrow wheels upon which the car glides are each hand-built from 65 individual pieces of aluminium, and enclosed to deliver the impression of a futuristic catamaran.

Seen from the side, the coachwork delivers hallmark Rolls-Royce privacy to the occupants as it rises gracefully like a fine cloak over the shoulders at the rear of the car. However, this fine drapery flatters to deceive as this rear shoulder line also imparts an air of powerful but graceful forward motion, accentuated by the rising beltline that thrusts upwards in a manner reminiscent of the great pre-war Rolls-Royces.

Whilst this radical new design language also contributes to an effortless, unruffled journey thanks to improved air flow and reduced air resistance, its unquestioned drama delivers a grand arrival.

Rolls-Royce and the art of the Grand Arrival
In the era of the stately carriage, and even of the early coachbuilt limousine, one was guaranteed an arrival befitting one’s stature. As we have seen, the exterior design and adornment of such conveyances announced one’s importance, as did the luxurious appointment of the interior.

However, one other aspect of such vehicles contributed to their suitability for such occasions: their elevated position, suspended as they were on large wheels. Combined with the high ceiling typical of carriage or limousine, one could normally stand before stepping out in a graceful and dignified manner. Modern aerodynamic considerations meant that even modern limousines’ rooflines had to be lowered, thereby reducing headroom and requiring one to stoop slightly when alighting from one’s vehicle.

Unwilling to accept such stricture and compromise in the future, Giles Taylor and his team set to work to reinstate the Grand Arrival as it should be.

The Grand Arrival of the Rolls-Royce VISION NEXT 100 is first signalled by the Spirit of Ecstasy and Pantheon grille illuminating to cast an ethereal, otherworldly glow from the front of the car. As this vision of the future gracefully sweeps up to its destination, the ethereal glow spreads from the trailing edge of the front wheel arch to the rear of the single coach door, signalling that something momentous is about to happen. As the Rolls-Royce VISION NEXT 100 gracefully comes to a halt, something magnificent occurs.

Hinged on the left of the vehicle, the glass canopy lifts to allow the occupant to stand whilst providing shelter from above and behind. Then, in one effortless movement, the single coach door sweeps open and a step emerges from below the running board. As a final flourish, a red light is projected, carpet-like, from the underside of the step as a welcome.

Thus, as in Botticelli’s ‘The Birth of Venus’, our guest is framed and ready to step gracefully into the limelight and greet their audience.

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“The Grand Arrival gesture of the Rolls-Royce VISION NEXT 100 creates a stage for our important passengers as they arrive at their ultimate destination,” comments Taylor. “It is an expression of our intrinsic understanding of the possibilities for a true luxury brand and the desires of its customers.”

The Personal Vision, the Effortless Journey, the Grand Sanctuary and the Grand Arrival. Rolls-Royce’s vision of the next 100 years. Rolls-Royce VISION NEXT 100. A vision of the future of luxury.

Virtual Vision
Rolls-Royce has also harnessed the power of the virtual space to bring the experience of the Vision NEXT 100 closer to those unable to personally see the vehicle in London.

The Vision 360 CGI experience immerses the viewer in a journey from Goodwood, the Home of Rolls-Royce, through to vision of the future of luxury. Viewers can enjoy and explore the fine detail of Rolls-Royce 103EX, guided by the voice of the original Spirit of Ecstasy, Eleanor Thornton, on YouTube 360°.

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