2016 Rolls-Royce Ghost "Eternal Love" Collection
If I had a penny for each special-edition model Rolls-Royce has built for Asia and the Middle East, I’d probably have enough to buy me a Dodge Challenger SRT Hellcat. I’m obviously exaggerating here, but Rolls-Royce has built a lot of models for the said markets. And, it’s not planning to stop anytime soon. Its first special-edition model for 2016 is dubbed Ghost Eternal Love and debuted at the Minsheng Art Museum in Beijing, China.
Developed by the already iconic Bespoke division, the Ghost Eternal Love embodies "the theme of love" and according to Rolls-Royce it brings together "design elements inspired by the white swan, with remarkable Rolls-Royce craftsmanship and cutting-edge technology."
Much like every special-edition Ghost before it, Eternal Love is about custom specifications inside and out and a standard powerplant under the hood. The new model, to be sold exclusively in China, will be built in 16 units. That may not sound like a lot, but it’s a significant given that most Bespoke products are usually produced in in less than ten examples.
Continue reading to learn more about the Rolls Royce Ghost "Eternal Love" Collection.
When the Top Speed staff was brainstorming possible themes for Bespoke Rolls-Royce products, one of our editors jokingly suggested a panda-themed car. When Rolls-Royce announced the Ghost Chengdu-Panda for the Chengdu Motor Show, my first thought was, "Jeez, guys, we were only kidding!"
Fortunately, the Ghost Chengdu-Panda is much more tasteful than the black-and-white monstrosity that we envisioned. This tastefully modified Bespoke Ghost features special paint and interior trim, inspired by China’s favorite animal. It’s a handsome and subtle upgrade for Rolls-Royce’s junior sedan, and showcases the fact that Rolls-Royce doesn’t restrict the special stuff to the top-level Phantom. Any current Rolls-Royce product can be sent to the Bespoke Design team for that all-important personal touch, whether subtle or outrageous.
Introduced in 2009, the Rolls-Royce Ghost is the marque’s junior line, but that’s not to say it’s “lesser” in any way. The Ghost is aimed at a different demographic of the ultra-luxury market; buyers who are more likely to drive their own cars than be chauffeured. The more compact size creates a more engaging driving experience. With a V-12 under the hood, extended wheelbase and executive-class body, the Ghost is about the size of a 2014 Mercedes S-Class or 2013 BMW 7-Series (which it’s based on), but the luxury is in a different category.
Continue reading to learn more about the Roll Royce Ghost Chengdu-Panda.
There’s a reason why Rolls-Royce is rolling out all these special edition models in China. The market is fast becoming the largest one for luxury automakers and what better way to stake a significant chunk of it than to entice customers with vehicles no other country in the world will carry.
Sounds like a smart plan, right?
Rolls-Royce seems to think so, and that’s why its been busy the past couple of months launching special-edition Ghost models, including its latest creation, the Ghost Cantor Glory Edition.
Recently introduced at Auto Guangzhou, the Ghost Cantor Glory Edition pays homage to Guangzhou with a number of design elements attributed to the south Chinese city, including drawing inspiration from the iconic Canton Tower, while also adding touches of Guangzhou, no more distinct than the addition of the city’s Five Rams emblem in the coachline, veneer panels, headrests and dashboard.
A two-tone color scheme also points to the uniqueness of the Ghost Cantor Glory Edition with RR opting to use a Madeira Red for a glorious regal history and Cassiopeia Silver or Carrera White for the bright and modern present. The contrasting colors offer a touch of balance between the colors of the night sky with the metallic body of the aforementioned Canton Tower.
The finer details, including customer options to give this special-edition ride more distinct styling, can be accomplished through its Bespoke Atelier program, which is coming to China for the first time, and offering a range of customization options for all those deep-pocketed Chinese buyers.
Click past the jump to read more about the 2013 Rolls-Royce Ghost
Starting January 31st, 2014 and running through February 18th, 2015 China will be in the Year of the Horse. According to the Chinese zodiac, each year is under the sign of a strong animal, and each repeats every 12 years, with the Horse bringing fortune and many changes in one’s life.
Of course, this has nothing to do with cars, but there are many people out there that govern their lives by the zodiac, especially in China, so it was expected that automakers would take this opportunity to rake in some extra profits.
Rolls Royce is one automaker that has no shame in producing special-edition models for events like this, and it did so with the new Ghost Majestic Horse Edition. This model will be built in limited quantities and will take inspiration from classical interpretations of the horse in traditional Chinese art.
Additionally, with 2014 is the first time in over 50 years that the element wood and the horse are marked together, the interior of the car will be all about wood.
There is no mention of performance upgrades, so we assume that this Ghost Majestic Horse Edition boasts the same 6,592 cc, V-12 engine with 563 horsepower and 575 pound-feet of torque.
Deliveries of the new Rolls-Royce Ghost Majestic Horse Edition will begin in the second quarter of 2014.
Click past the jump to read more about the Rolls-Royce Ghost Majestic Horse Edition.
Rolls-Royce isn’t exactly the type of marquee that rolls out special edition models on the fly, but since the company has expanded its in-house Bespoke division, it seemed like a good idea to introduce a special edition range of sedans for the Chinese market.
For their first offering, Rolls-Royce is paying homage to 2012 being the Year of the Dragon.
You don’t need to be a rocket scientist to cross the t’s and dot the i’s on why the British luxury brand has decided to roll out this special edition line. Next year, at least according to the Chinese calendar, is the Year of the Dragon, one of the most revered mythical creatures in the country. So to honor that special occasion - and butter up to the Chinese market - Rolls-Royce is gearing up for a number of Phantom models bearing the Year of the Dragon bespoke package.
UPDATE 11/23/11: It’s only appropriate that a special edition, China-exclusive Rolls-Royce was introduced at a Chinese auto event, particularly that of the Guangzhou Auto Show. And true to Chinese lore, Rolls-Royce will only be releasing eight models of this ultra-exclusive luxury car.
UPDATE 01/29/12: For a car that costs a staggering $1.2 million, you would think that Rolls-Royce would find a difficult time finding buyers for their ultra-exclusive Phantom "Year of the Dragon" Bespoke special edition model. Think again. About as quick as you can say "Kung Hei Fat Choy!", the entire allotment of Year of the Dragon Phantoms have all been spoken, taking only two months for all the units to be spoken for. What recession, right?
Details on the Rolls-Royce Phantom "Year of the Dragon" Bespoke Collection after the jump.
Rolls Royce has made history with the unveiling of the new Ghost Extended Wheelbase at the Shanghai Auto Show. This is the first time the company has chosen China as a world debut venue, setting aside any doubts that the country is moving on up in the automotive segment. Upon unveiling the new car, CEO Torsten Müller-Ötvös said, "This latest Rolls-Royce is a model of outstanding design and unrivaled luxury. Ghost Extended Wheelbase delivers all the poise and dynamism enjoyed by discerning Ghost owners, with the indulgent experience of an extended wheelbase car. It is the very best of both worlds."
Compared to a standard Ghost model, the new Extended Wheelbase version features a 170 mm increase in its wheelbase. This extension is also evident in the back seat where the wheelbase enlargement has led to an increase in the rear cabin space. The new version has also received a panoramic sunroof.
Under the hood, Rolls Royce has kept the usual 6.6 liter twin turbo charged V12 engine that delivers a total of 563hp and 575 lbs-ft of torque at just 1,500rpm. The extra dimension hasn’t diminished the rate the Ghost sprints to 60 mph, so expect the same five seconds time.
The new Rolls Royce Ghost Extended Wheelbase will be available in only limited numbers for 2011 until full production begins in 2012.
They say that proof lies somewhere in the evidence and if we’re going to take Rolls Royce’s sales figures in China as a barometer of the exponential growth of the luxury brand in China - the brand is said to have made a sales increase of 300% for the first quarter of 2010 compared to the same time frame in 2009 - then it really doesn’t surprise us that they’ve decided to open yet another showroom in what is fast becoming the biggest auto market in the world.
The new showroom is located in the commercial district of Ningbo and, according to Paul Harris, Rolls Royce’s Asia Pacific regional director, the opening of the showroom is a testament to Rolls Royce’s exponential growth of Rolls Royce in a country that’s also fast becoming the largest automaker in the world.
“The new showroom reflects our commitment to the Chinese market," he says. "Greater China continues its rapid growth and with a healthy order bank for both Phantom and Ghost models. As a result, we are already considering further dealer expansion into other areas of China."
The Ningbo showroom is expected to take the look of a two-car showroom with state-of-the-art configurators and luxurious amenities that have been a Rolls Royce trademark since time immemorial. Prospective customers will also be offered the full-range of Rolls Royce vehicles, including the flagship Phantom, the Phantom Coupe, the Phantom Drophead Coupe, the Phantom Extended Wheelbase, and the brand’s latest offering, the Ghost.