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What if Rolls-Royce Had a Car in Every Conceivable Segment?

What if Rolls-Royce Had a Car in Every Conceivable Segment?

Every niche and every segment gets Rolled on

For years and years, Rolls-Royce never really needed to branch out or experiment all that much. And why would it? With a long resumé of creating some of the most-respected high-end luxury sedans in the world, anything else would seem out of place. Welp, we’re heading into 2019 now, and things are getting kinda weird - Lamborghini made an SUV, the world’s quickest passenger car to 60 mph is an EV, and Apple might build a self-driving transportation pod. With that in mind, the old guard might need to step out of its comfort zone, as evidenced by efforts like the Rolls-Royce Cullinan. But what if Rolls-Royce really went off the deep end? To find out, Compare the Market drew up a set of renderings that placed the Spirit of Ecstasy in a variety of unexpected places.

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2016 Rolls-Royce Vision Next 100

2016 Rolls-Royce Vision Next 100

The company’s wildest concept car yet

The Rolls-Royce Vision Next 100 is a concept car the British brand built as part of BMW’s 100 anniversary celebration in 2016. It is part of a four-model lineup that includes show cars from BMW and the other two companies under German ownership — Mini and BMW Motorrad. Unveiled at an event at London’s Roundhouse, the Vision Next 100 is a preview of things to come and Rolls-Royce’s wildest concept car design yet.

Codenamed 103EX, the Vision Next 100 also represents the completion of the first phase of Rolls-Royce’s renaissance under BMW ownership. The British firm was purchased by the Munich-based company in 1998 and renamed Rolls-Royce Motor Cars. Under the BMW Group, Rolls-Royce developed the already iconic Phantom and Ghost, and is preparing to launch its first-ever SUV, currently known as the Cullinan.

“With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque,” said Giles Taylor, Director of Design, Rolls-Royce Motor Cars.

Much like the BMW and Mini Vision Next 100 show cars, Rolls-Royce’s concept isn’t intended for production. Although some styling cues and technology will be implemented at some point, the Vision Next 100 is largely a design exercise and a glimpse into what cars may offer in the very distant future.

Update 06/20/2016: We’ve created a new video to highlight the best features of the Rolls-Royce Vision Next 100 aka 103EX. Click play to watch it!

Continue reading to learn more about the Rolls-Royce Vision Next 100.

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2013 Rolls-Royce Celestial Concept

2013 Rolls-Royce Celestial Concept

Rolls-Royce decided to pay tribute to nature at the upcoming 2013 Frankfurt Motor Show, as the British company will unveil the Phantom Celestial Concept. As it name suggest, it was inspired by the night sky and all its twinkly stars.

The concept is based on the Phantom Extended Wheelbase version and features a dark paintwork with glass particles to increase the sparkle effect, of course.

he interior is wrapped in a special "Dusk" leather that creates the effect of a "cloudless night sky." The concept was also equipped with a clock that features a diamond at each quarter-hour and engraved wheel centers. The concept comes equipped with a picnic set that includes glasses with a celestial motif.

What is very special on the interior is that the rear drink compartment has been specifically designed to reflect the stars in the headlining. This way you can enjoy the stars while relaxing in your seat.

Click past the jump to read more about the standard Rolls Royce Phantom.

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Video: Jay Leno and the Pebble Beach Concepts

Video: Jay Leno and the Pebble Beach Concepts

Jay Leno had a ton of fun at the 2012 Pebble Beach Concours, taking in all of the luxury vehicles in attendance, including all of the concepts revealed. In the last episode of Jay Leno’s Garage show, Leno took his time reviewing the Lamborghini Sesto Elemento and the Urus Concepts, but his new episode focuses more on the other concepts presented at the show.

Leno got an up-close look at Infiniti’s fully electric Emerg-E, as well as the latest concept coupes from Rolls-Royce Bespoke and Mercedes-Benz. The first concept to be reviewed is the Emerge-E, which received less than stellar marks. Next, Leno takes a look at the Mercedes-Benz Concept Style Coupe which will be unveiled in production form sometime next year. His final concept to review was the Rolls-Royce Phantom Coupe Aviator Collection which is also set to be put into limited production.

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2012 Rolls Royce Ghost Six Senses Concept

2012 Rolls Royce Ghost Six Senses Concept

Rolls Royce has unveiled a very cool Ghost Concept at the 2012 Beijing Auto Show that is described as "a highly-bespoke luxury model that encapsulates the richness of experience that comes as standard with any Rolls-Royce and takes it to a new level of sensory indulgence."

The new Rolls Royce Ghost Six Senses Concept is painted in a very cool Carrara White finish - with a name like the Ghost Six Senses, white is the (super)natural choice - combined with new forged alloy wheels and diagonally-oriented, brown oak cross-banding. The interior adds supple natural soft grain leather in enveloping, hand-crafted seats and in the leather headlining.

However, one of the most impressive features of the concept is the audio system which fills the spacious rear cabin thanks to its upgraded amplifier and the inclusion of "exciter" speakers housed in the leather headlining. Since we are talking about a limousine, Rolls Royce has also included a coolbox that will help serve the most refreshing chilled drinks or vintage champagne.

"The Ghost Six Senses concept is a luxurious environment designed for the most discerning of individuals," commented Torsten Müller-Ötvös, Rolls-Royce CEO. "It delights the senses and draws you into somewhere that transcends the interior of a car. Relax for a few moments and you will experience something that is hard to define, but which our customers understand so well."

Hey, as long as Bruce Willis doesn’t show up, we’ll take it!

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Rolls Royce Apparition Concept

Rolls Royce Apparition Concept

So maybe it’s not as obvious and toy-like as the BMW X1 or theBugatti Veyron built straight from Lego blocks, but this Rolls Royce Apparition Concept bears some strong resemblance to the construction toys we used to play with when we were young. Except a Rolls Royce is nothing to play around with so we are not sure what Jeremy Westerlund was thinking when he put together this boxy contraption.

Then again, he provided a little synopsis of the inspiration behind his creation. He sees the Apparition Concept as "An ultra luxurious chauffeur driven limousine evoking the glamor and sophistication of chauffeur driven cars in the past that has since been lost. This vehicle is about being seen, but at the same time being invisible or an "Apparition" in the sense that you’re safely tucked away in its palatial and private interior. Exterior model-milled foam from Alias data."

Thankfully, this is just a 1:4 scale model concept, so the chances of anyone building this Phantom-based vehicle is slim to none. Actually it’s more like none to none, since it looks like the driver would be the only person able to ride around in it and he may only be able to jump in it to sit down. Radio, navigation system, and even simple luxuries such as cupholders seem to be completely out of the question for this ride. This car would only exist to make a statement, and that statement would be: "Because I can."

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2009 Rolls-Royce 200EX

2009 Rolls-Royce 200EX

The 200EX has been call the "Baby Rolls-Royce" throughout it’s development, and it actually lives up to the name when seen in person. The look is unmistakably Rolls-Royce, but in a much friendlier package. Where the Phantom’s tall presence makes it seem unobtainable, the 200EX’s average sedan proportions make it seem more approachable.

All recent concept cars from Rolls get the "EX" (for experimental) designation. But there is very little that’s experimental with the 200EX. The car shown in Geneva is a very accurate representation of the sedan expected to hit the streets in 2010 (possibly using the historic Silver Ghost name.)

200EX has a length of 17.7 feet (5399mm) - that’s more than half a foot longer than a long wheelbase BMW 7-Series, but almost a foot and a half shorter than its Phantom sibling (5830 mm). Keeping in line with Rolls-Royce’s current design philosophy, the 200EX keeps the tall and straight body work of the other cars in the Roller family. The 200EX also features the suicide doors that are found on the Phantom.

The interior also has the tall and flat look borrowed from the Phantom, but once again, the 200EX goes more for everyday usability. Where the Phantom seems to want to use the front seat to show off how much wood it can fit into its cars, the 200EX seems to keep a lower interior line, which should give the driver better sight lines and make the 200EX easier to maneuver.

Rolls-Royce did confirm that the 200EX is a fully functioning car with a V12 engine. It did not release power figures, but than again, that is not the Rolls-Royce way. This is the same company that does not use a tachometer, but a “power reserve” gauge instead.

Press release after the jump.

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Rolls-Royce RR4 confirmed for Geneva

Rolls-Royce RR4 confirmed for Geneva

It’s now confirmed Rolls-Royce will use the Geneva Motor Show to unveil its latest and smallest car. Rolls has always been aimed at a more-affluent market, but CEO Tom Purves may be going after a slightly younger and different market with the new car. He says the car will be "more like a well cut sports jacket than a tuxedo [the Phantom]."

So far the car has been called the RR4, but that name will absolutely change, possibly using the historic Sliver Ghost name for production. The car Geneva Motor Show will not give any clue to the car’s final name. The concept will show up with the letter EX (for experimental) followed by a series of numbers. Although this will be a concept with an experimental name, the production car will be very close to the car shown in Geneva.

So far speculation has the engine for the RR4 coming out of BMW’s parts bin, but Purves has now confirmed that the engine will be a V12 not seen before on any BMW. In total about 80 percent of the RR4 will be unique to Rolls. Pieces that are not seen usually by the customer will be the ones shared with other products made by the corporate parent BMW.

No word yet on U.S. pricing, but estimates in the U.K. have been between £160,000 and £200,000. Which (thanks to rates favorable to the dollar) is about $240,000 and $299,000 at current rates.

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Rolls Royce RR4 will debut at 2009 Geneva Show

Rolls Royce RR4 will debut at 2009 Geneva Show

First official sketches of the future Rolls Royce RR4 were revealed back in May. Now we find out the car will be revealed at the 2009 Geneva Auto Show. This will first be shown only as concept version, same as the 100EX and 101EX models that previewed Rolls-Royce’s Phantom Drophead and Coupe models.

Although this is the smallest Rolls, there is nothing small about the car, including the engine and the price. At the launch a 6.0-liter V12 engine will power it. The RR4 will go on sale in 2010 and will be limited to only 2000 units a year. It will cost between £160,000 and £175,000. It is likely that the price will be different in the U.S. because at a direct conversion the price tag would be about $340,000, which is currently as much as a Phantom.

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2007 Rolls-Royce Phantom Coupe (101EX )

2007 Rolls-Royce Phantom Coupe (101EX )

101EX is the latest experimental model to come from Rolls-Royce, hand-built to explore a design direction for a modern coupe. Following the same uncompromising approach employed for the Phantom, the new car is an engineering-led design wrapped in a sleek, rakish coupé body.


March 2008 UPDATE: Check the production version of the concept: 2009 RR Phantom Coupe

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